CHAPTER 2

RESEARCH METHODOLOGY:
2.1 OBJECTIVE OF THE STUDY:
1. To study the concept of Philips company and their product.
2. To study and present a detailed analysis of company and their research
methodology.
2.2 METHOD OF DATA COLLECTION
Research methodology carried for this study can be of two types :
1. Primary data
2. Secondary data
PRIMARY DATA:
The data, which has being collected for the first time and it is the original data.
SECONDARY DATA:
The secondary information is mostly taken from websites, books and newspaper.
Secondary analysis of data was conducted so as to save the time that would have
otherwise been spend for collecting primary data.
LIMITATION:-In this project some limitation arises in data collection due to
geographical constraint.