CERTIFICATE

This is Certify that RAPOL SHWETHA MALLESHAM (Roll No.7) of

Master of Commerce (Business Management Studies) Semester III (Academic ear
!"#$ % !"#&) has underta'en ( successfully com)leted the *ro+ect Re)ort on in
)artial fulfillment of re,uirement for the a-ard of the .egree of Masters of
Commerce (Business Management) of /ni0ersity of Mum1ai.

Signature

Principal Prof. U. D. a!a" ############
Pro$ect %ui!e Prof. DR. PAWAR ############
E&ternal E&a"iner ################### ############
DECLARATIO'
I2 Miss. RAPOL SHWETHA MALLESHAM (Roll No.7 ) 3f M.Com 4III2
Studying in B.N.N. College2 Bhi-andi2 here1y declare that information contained in
the )ro+ect titled (CUSTOMER PERCEPTIO' TOWARDS )A*A* ALLIA'+
LIFE I'SURA'CE COMPA',- is true and correct to the 1est of my 'no-ledge
and 1elief.
.RAPOL SHWETHA/
AC'OWLEDEME'T
I am inde1ted to my )ro+ect guide *rof..R. S5/B5AS5 *A6AR2 for
hel)ing me out in the successful com)letion of my )ro+ect Re)ort on
(CUSTOMER PERCEPTIO' TOWARDS )A*A* ALLIA'+ LIFE
I'SURA'CE COMPA',-. I am than'ful to my other teachers for hel)ing me
in the entire )ro+ect and )ro0iding me information as and -hen re,uired.
I am e7tremely than'ful to my family mem1ers for their constant su))ort.
8ast2 1ut not the least2 comes my friends -ho discussed -ith me the 0arious
issues in my )ro+ect. 9inally2 I -ant to than' one ( all -ho ha0e hel)ed me
directly or indirectly -ith my )ro+ect -or'.

.RAPOL SHWETHA/


I'DE0
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;7ecuti0e summary #
1
1/Intro!uction
!4<
31+ecti0es
Sco) of the study
Research methodology
Need for the study
5istory and origin
! !)O2er2ie3 of t4e co"pan5 74=
Com)any )rofile
Industrial )rofile
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Ba+a+ Allian? life insurance
Ba+a+ auto
Ma+or mar'et )layers
Mar'et shares
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8/)a$a$ Allian9 life in7urance !i7tri:ution
net3or6
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;/ Data Anal57i7 an! Interpretation
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</ Fin!ing7= Reco""en!ation7 an! Conclu7ion
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9indings
Recommendations
Suggestions
conclusion
7
>ue7tionnaire
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=
)i:liografi
&"
CUSTOMER PERCEPTIO'
TOWARDS )A*A* ALLIA'+ LIFE
I'SURA'CE COMPA,