(5 CHƯƠNG ĐẦU) LÀM ÍT HƠN KIẾM TIỀN NHIỀU HƠN PDF

B Quyt Kim Tin V Kinh Doanh Online
Dnh Ring Cho Ph N Khng Bit V IT...

Phm Th Phng Mai & Leon Jay
Cun sch ny cha ng tt c nhng iu bn tht
s cn bit, m trng i hc v nhng bc thy
trn internet s khng bao gi dy bn...
Darren J Stephens
Tc gi cun sch bn chy nht Khm Ph B Mt Ca Nhng Nh
Triu Ph v T Ph
KHUYN CO
Tt c cc thng tin, k thut, k nng v khi nim trong xut bn phm ny v
bn cht l nhng li gi khi qut v khng nhm khuyn rn i vi ring ai c.
Mc ch ca cun sch l cung cp mt lng thng tin a dng gip bn c nhiu
s la chn hn trong hin ti v tng lai sau khi nhn thc rng chng ta u
c nhng hon cnh v quan im khc nhau. Nu c gi no chn p dng cc
thng tin trong ny, l quyt nh ca h, v nhng ngi cng tc (cng nh
cng ty ca h), tc gi v nh xut bn s khng chu trch nhim trong bt k tnh
hung no. Cc c gi nn tm cho mnh li khuyn ph hp vi tng c nhn.
Xut bn ln th nht 2012
Bn quyn ting Vit 2012 Leon Jay & Phm Th Phng Mai
Mi quyn li c m bo. Khng phn no trong xut bn phm ny c php
sao chp, lu gi trong c s d liu, cc h thng truy cp, hoc lan truyn di
bt k hnh thc hay phng tin no: in t, my mc, photo, ghi m...m khng
c s cho php bng vn bn t nh xut bn.
Xut bn bi Alpha Books
Tr s chnh: 176 Thi H, ng a, H Ni
Tel: (84-4) 3722 6234 | Fax: (84-4) 3722 6237
Email: info@alphabooks.vn
Chi nhnh ti TP HCM
380/5A, Nam K Khi Ngha, Phng 8, Qun 3, TP HCM
Tel: (84-8) 3846 9360 | Fax: (84-4) 3848 4986
Email: sales.saigon@alphabooks.vn
http://www.facebook.com/pages/Alpha-Books/
Kha Hc Trc Tuyn (tr gi $197)
gip bn tt hn ti thit k chng trnh o
to trc tuyn 7 ngy Khi Nghip Kinh Doanh
cng Internet Marketing minh ha tng bc cch
xy dng mt cng vic kinh doanh trc tuyn.
Chng trnh bao gm:
Chin lc kinh doanh v tm kim khch hng trn Internet.
nh gi v phn tch xu th cng nh tm l tiu dng trn Internet
Khai thc sc mnh v hn ca Blog Marketing
Thit k trang web trong vng 15 pht m khng cn cht kin thc
no v IT...
Ti u ngun ti nguyn v tn ca Social Network Marketing
B quyt 5 hn tng cho website ca bn
Nm c nguyn l ti u ha b my tm kim
Chin lc tung sn phm trn Internet mt cch ng b
Tng thm cc phn mm, ti nguyn min ph - tt c nhng g bn
cn c th bt u kim tin ngay hm nay!
Ti xin dnh tng cun sch ny cho bt k ai quyt
nh tham gia n cng tr chi mang tn Cuc Sng.
Cuc sng c l l mt cuc chi l th nht, nhng a
s mi ngi li e s n. Bt k bn chn lut chi no
i chng na, hy chi vi mc ch v vi am m...
~ Leon Jay
Mc Lc
Li Gii Thiu 10
Li Cm Nhn 16
V tc gi: Leon Jay 18
Chng 1. Ti Sao Bn Nn c Cun Sch Ny? 17
Chng 2. Tht Bi L Bc u Dn n Thnh Cng 35
Chng 3. Tm Nhn Xa Gip Bn Kim Tin Nhiu Hn 43
Chng 4. Yu T Ct Li Ca Kinh Doanh Trc Tuyn 56
Chng 5: am M Hay Li Nhun? 67
Chng 6: Thnh Cng Ti Chnh Ph Thuc Vo i Nhm 78
Chng 7: Tip Th n Trc Khi To Ra Sn Phm
(Khng Phi Sau) 102
Chng 8: To Ra Sn Phm 115
Chng 9. My Ch, Bo Mt v Cng Thanh Ton: Nhng
Yu T C Bn Cn Thit Nht 153
Chng 10: Ngh Thut Tm L Ca Quy Trnh Bn Hng 167
Chng 11: Ngh Thut Email Marketing 195
Chng 12. Ngh Thut Vit Qung Co Vt Trn C
Ngn T 220
Chng 13: Thit K Cc Yu T Gia Tng T L Thu Ht
Khch Hng 238
Chng 14. Chin Lc Marketing Tt Loi B Yu Cu Bn
Hng (24 B Mt Nng Cao Gip Gia Tng T L
Thu Ht Khch Hng) 248
Chng 15: Lu Lng Truy Cp: Nhn T Quyt nh S
Thnh Bi Ca Kinh Doanh Trc Tuyn 266
Blog Chuyn Gia (Authority Blog) 277
Blog Nhn Xt (Review Blogs) 279
Vit Blog Khch Mi (Guest Blogging) 280
Tip Th Qua Bi Vit (Article Marketing) 284
Din n Th Trng Ngch 291
nh Du X Hi (Social Bookmarking) 294
Nhng Trang Hng Dn (Tutorial Site) 296
Qung Co Rao Vt (Classified Ads) 298
Tip Th Qua Video (Video Marketing) 300
Podcasts 304
Mng X Hi 306
Google AdWords 308
Chng 16: Tuyn Dng v Qun l Cng Tc Vin 313
Chng 17: H Tr Khch Hng 334
Chng 18: Th Nghim V Theo Di 347
Chng 19: S Tht ng Ngc Nhin V Thnh Cng V
To Nn Mt Cng Vic Kinh Doanh Bn Vng 354
Chng c Bit... 372
Li Nhn Xt 376
Cc Ti Nguyn Thnh Cng 379
www.KiemTienQuaMang.vn
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Li Gii Thiu
Ti l Phm Th Phng Mai, n t thnh
ph bin xinh p Vng Tu. Hin nay ti
ang l Gim c Marketing ca FusionHQ
ti Vit Nam.
Ti n vi Internet Marketing v quyt nh
chuyn t Kinh Doanh Truyn Thng sang
Kinh Doanh Online mt cch tnh c.
Cng nh bao ngi khc, sau khi tt nghip
khoa K ton - Kim ton ti trng i hc Kinh t TP.HCM, ti
tng lm Tr l kim ton cho KPMG Ltd. 2 nm, Kim sot ni b cho
METRO Cash & Carry 1 nm, Chuyn vin K hoch - Hp ng cho
Ban qun l D n ng Mi Gin Khoan (trc thuc Tp on Du
Kh Vit Nam) 1,5 nm.
Tuy nhin, vi nim am m du lch, yu thch t do v khm ph, ti
hiu rng ch c s hu cho mnh 1 cng vic kinh doanh mi mang li
cho ti nhng iu .
Tht kh khn tm ra tng cho vic khi u kinh doanh. Ti t
nh khng mt ai thnh cng m cha tng nm tri tht bi. Ti quyt
nh i tm cc bi hc cho chnh mnh bng cch th sc c 3 lnh vc:
Sn xut, Thng mi v Dch v.
Ti chp chng bc vo thng trng vi vic kinh doanh sn phm
Khn Sng To. Tuy nhin vic kinh doanh ny ch ko di 3 thng. Tht
may mn l ti kim c 1 t li t cng vic kinh doanh u i ca
mnh (s tht l ti lun sn sng cho tht bi).
Tip theo ti m 1 ca hng kinh doanh cc sn phm qu tng c o,
sng to. Vic kinh doanh thnh cng ngoi sc tng tng. 6 thng
sau, ti c thm ca hng th 2.
3 thng k tip, ti quyt nh m thm 2 chi nhnh 2 tnh khc, lc
ny ti ng k tham d 1 lp hc v Internet Marketing m rng vic
kinh doanh ca mnh trn Internet.
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Ti lp hc ny, ti khm ph ra nhiu iu tuyt vi t Internet
Marketing cng nh nhn ra nhng im bt li ca Kinh Doanh Truyn
Thng so vi Kinh Doanh Online m chnh bn thn ti cng ang gp
phi.
V iu quan trng hn ht l, ti hiu rng kinh doanh thnh cng lu
di, bn nht nh phi c AM M...
Ti khng c c iu ny cho 2 cng vic kinh doanh u i ca
mnh, tt c ch nhm mc ch i tm cc bi hc khi nghip. Ti quyt
nh ng ca 2 shop lu nim v chuyn hng hon ton sang Kinh
Doanh Online.
Ti tip tc u t cho vn kin thc ca mnh v Internet Marketing v
Kinh Doanh Online. Cng i su tm hiu, ti cng AM M lnh vc
ny.
Ti tham gia kha hc Gim c h thng Internet Marketing,
Gim c Chin lc Internet Marketing, Doanh nhn thi i Kinh
t tr thc ca anh Nguyn Thi Duy - CEO trng Hc Lm Ch ti
Vit Nam.
Ti tip tc tham gia cc kha o to ti nc ngoi: Millionaire Mind
Intensive ca t ph T. Harv Eker - tc gi cun sch ni ting B
Mt T Duy Triu Ph ti Singapore, kha hc trc tuyn ca trng
Inbound Marketing University ti M, kha hc Best Internet Coaching
Program ca David Cavanagh ti Thailand - ti y ti gp Leon Jay.
Leon Jay l ngi sng lp ra FusionHQ - mt nn tng marketing mang
tnh cch mng v l tc gi ca cun sch Do Less Work Make More
Money hng dn cc cch Kim Tin v chin lc Kinh Doanh
Online, nhn c nhiu li khen ngi t cc chuyn gia trong ngnh.
Nhn thy FusionHQ l 1 nn tng tuyt vi dnh cho nhng ngi
mong mun Kim tin & Kinh doanh Online nhng khng c cht
kin thc no v IT (nh ti) nn ti k hp ng lm i din ca
FusionHQ ti Vit Nam, thng lng c cc gi sn phm dnh ring
cho ngi Vit, ng thi chuyn th cun sch Do Less Work Make
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More Money sang ting Vit.
Do cun sch c vit cho nhng ngi c nn tng c bn v In-
ternet Marketing cc nc pht trin nn trong qu trnh bin son ti
gip gii thch kh nhiu khi nim chuyn ngnh cng nh ly cc
v d mnh ha, gp phn chnh sa li cun sch sao cho ph hp vi
th trng Vit Nam.
Ngoi ra, ti cng thit k chng trnh o to trc tuyn Khi nghip
Kinh Doanh cng Internet Marketing tr gi 197$ nh mt mn qu
hon ton MIN PH cho nhng ai s hu cun sch ny.
Vi mong mun mang li gi tr cho tht nhiu ngi, c bit l cc ch
em ph n Vit Nam - nhng ngi t nhiu b hn ch kh nng kim
tin v khng nh mnh trong lnh vc kinh doanh v vai tr ca h
trong gia nh v quan im x hi, ti mong mun c chia s nhng
kin thc, kinh nghim, thnh cng v bi hc m ti c c trong kinh
doanh cng nh cng vic chuyn mn trc y vi nhng ngi c
chung nim am m, s thch hay km may mn hn ti v khng c iu
kin tham d nhng kha hc t tin trong v ngoi nc.
Hy vng bn s tm c nhng iu b ch t cun sch cng nh kha
o to trc tuyn ca ti.
Chc Bn lun thnh cng v hnh phc!
Phm Th Phng Mai
http://PhuongMai.vn
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Li cm nhn
Ti bt u trc tuyn, ging nh Leon lm, m khng c tng
mnh s lm ci g.
Ti ch bit rng mnh mun kim tin, v cn Internet, nhng thc s
khng chc mnh phi bt u t u. Hon cnh ny kh ging vi min
Ty hoang d ngy trc. C rt nhiu vng dnh cho nhng ai bit ni
tm kim v cch o ln; nhng hu ht ch ton l nhng g cao bi v
nhng ngi kinh doanh du rn.
D vy, ti vn ngh rng mnh c th i i ch sau mt m. V s li
ha hn trng c v rt thuyt phc.
Ti mt vi thng trc khi kim c t la u tin, v mt vi
nm ti mi c th t cho mnh l ngi thnh cng trn internet. Ti
sao ?
, tht ra th ti khng ngc nghch, cng chng li bing. Vi nm dc
sc cho Internet Marketing chng t ti l ngi kin tr, bn b. Vy l
do g ti phi loay hoay qu lu trn mnh t ha ny?
Ti thc s cha bao gi ngh n iu ny cho n khi c cun sch
Lm t Hn, Kim Tin Nhiu Hn ca Leon. T , ti bt u lin
tc nhn c nhng khonh khc Aha th v.
Mc d ti chi rt nhiu tin tham d cc kha hc, cc bui hi
tho v mua mt vi phn mm, nhng khng c ci no mang li cho ti
mt k hoch hnh ng r rng vi The WHAT (Ci g), The WHY
(Ti sao) v The HOW (Bng cch no).
Hu ht chng u tp trung vo vic bn sn phm cho ti trc, sau
mi ti vic truyn t nhng thng tin cht lng.
Nhiu bc thy trn Internet dy ti mt ng, nhng li lm mt no
(ch sau khi ln n nh cao, ti mi nhn ra c iu ny). Ti b dn
dt theo hng ny, ri li hng khc, v thc s khng bit nn tin ai
na. Mi ngi u c v nh bit cu tr li.
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Tht l sng khoi khi cui cng ti cng tm c cun sch (d tic
rng ti bit n n kh tr) truyn ti mi th m khng h cng iu
ha chng ln. Mt cun sch mi ngi u c th lm theo v xy
dng vic kinh doanh thnh cng m khng cn bt c k nng hay kinh
nghim no.
Nu bn ang bt u cuc hnh trnh vo th gii Internet Marketing,
kinh doanh v kim tin qua mng, th cun sch ny chnh l im xut
pht tt nht cho bn.
Nu bn ang hoang mang lc li v mong mi tm thy cht nh sng
le li cui ng hm, th hy th pho nh nhm. Bn s thy tia sng
y cui cun sch ny.
Nu bn ang s hu mt doanh nghip truyn thng v mun tn dng
internet m rng vic kinh doanh ca mnh, chc chn bn s khng
tht vng. Nhng tng trong cun sch ny c th c p dng bi
bt k ai. ng thi, nhng thng tin c th s gip bn tm ra phng
hng tt nht t c kt qu nhanh chng!
Leon s hng dn bn cch p dng cc nguyn tc ng thi lm theo
cc bc hnh ng c th, r rng gip bn to ra nhng sn phm
cc k c o. y tht s l mt quyn sch c nht v nh.
Ti quen bit Leon cng c mt thi gian, v rt vui khi cui cng anh
y quyt nh chia s nhng hiu bit su sc, kinh nghim cng nh
s thng thi ca mnh nhm mang n li ch cho mi ngi.
Hy chun b n nhn s tht. Chun b hnh ng. Chun b thnh
cng!
~ Gideon Shalwick
www.GideonShalwick.com
|18| www.KiemTienQuaMang.vn
V tc gi: Leon Jay
Leon Jay n vi Internet Marketing
mt cch tnh c, nhng mt khc cng
do s cn thit.
tng tri qua rt nhiu ngnh ngh
khc nhau (nh tr liu cho nhng ngi
c vn v tm l, bc d hng ha
nh kho v thm ch tng l mt
ngi i o m thu) nhng Leo Jay c ch nht bi nhng ng
gp ca anh trong lnh vc tr liu t nhin.
Tuy nhin, khng ngnh ngh no k trn c th tha mn nim am m
du lch ca anh y. Internet mang n c hi cho php kt hp nhng
k nng v s thch gip anh t c cuc sng nh mun m anh
tm kim trong mt thi gian di.
Leon Jay cng tng m nhn vai tr Gim c Marketing ca Mark
Joyner Inc. (Cha ca Internet Marketing), h tr cho vic tung sn
phm WP Mage (vi li nhun t c trn 1.5 triu la M trong
vng cha n 2 tun), ng thi to ra v u cho nhiu sn phm
online khc.
Leon Jay c mi pht biu ti cc s kin marketing trn khp th gii
v gip rt nhiu ngi kinh doanh thnh cng trn internet.
Leon l ngi sng lp nn www.FusionHQ.com, mt nn tng
marketing mang tnh cch mng c xy dng nhm mc ch xa b
nhng vn hc ba lin quan n k thut. Mc tiu ln nht ca anh
y l lm th no vic kinh doanh trn internet tr nn d dng v d
tip cn nht n mc c th.
FusionHQ thc hin iu thnh cng v tip tc gip cho vic kinh
doanh trc tuyn ngy cng tr nn n gin v hiu qu hn bao gi ht.
Chng 1.
Ti Sao Bn Nn c
Cun Sch Ny?
ng c gng tr
thnh ngi thnh
cng, m hy c
gng tr thnh
ngi c gi tr
~ Albert Einstein
Ti Sao Bn Nn c Cun Sch Ny?
S tht s c sng t! Nhng chuyn hoang ng,
di tr v khoa hc tht s ca vic kim tin t in-
ternet bt c ni u.
u tin ti mun ni vi bn rng, l do ti vit cun sch ny l v
ti rt bc mnh.
Bc mnh vi nhng chuyn v vn ngoi kia. Di gc nhn ca 1
ngi trong cuc, ti c th ni thng rng phn ln nhng g bn c
c t th gii Internet Marketing l mt dng ca nhng cu chuyn
vin tng.
V iu tht s khin ti chn nn nht l: nhng iu trn hon ton
khng cn thit.
Marketing trc tuyn c tim nng to ln tr thnh mt cng c tuyt
vi phc v kinh doanh, v to ra mt ti sn khng l t internet.
Tht khng may, nhiu c nhn thiu o c khin nhng ngi lm
marketing trc tuyn mang ting l nhng k bp bm, ch khng phi
l nhng chuyn gia ng tn trng.
Ni xong iu ny ti cm thy d chu hn ri, ti xin c php tip
tc nh.
Cun sch ny dnh cho:
1) Nhng ngi ch doanh nghip ang tm cch tn dng internet
pht huy ti a tim lc kinh doanh, bao gm vic tm kim khch
hng tim nng, tng doanh s v to thm thu nhp trc tuyn.
2) Nhng ngi ang tm cch thot khi li sng 9-5 (lm vic t 9h
sng n 5h chiu) hoc nhng ai mun kim tin ti nh v bt k
ni u vi mt my tnh kt ni internet.
3) Bt k ai mun tng thm thu nhp ngoi ngun thu nhp chnh.
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Cun sch ny khng ch hng dn bn cch kim tin trn internet,
m cn gip bn xy dng mt cng vic kinh doanh tht s, bn vng,
lu di.
C rt nhiu cch khc nhau kim tin trc tuyn. Nhng xin hy ch
rng phn ln l nhng k thut gy phin nhiu cho ngi khc (spam)
nhm kim tin trong ngn hn.
H ang nhm n chin lc la bp mi nht nh tn dng nhng s
h. V d nh cch qua mt Google, hoc cch d khch truy cp trang
web nhp chut vo cc lin kt c ti tr (sponsored links).
Gi s bn c mt website/blog/din n vi lng ln khch truy cp
hng ngy. Bn ng k vi Google Google t cc banner qung co
trn website ca bn.
Nhng qung co ny n t khch hng ca Google. H s tr tin cho
Google khi c ngi tm kim v bm vo qung co .
Khi c gi gh thm website/blog/din n ca bn v bm vo cc
banner qung co th Google s tr tin cho bn.
Cng vic xc nh xem c bao nhiu ngi nhp chut vo lin kt
c ti tr u c lm bng phn mm nn c nhiu k h v mi
ngi thng li dng s h ny kim tin bt chnh.
Vn ca nhng m hnh lm giu nhanh chng ny l tri vi o
c, khng n nh, hoc c hai. Vi cch , rt c th ton b ti sn
ca bn s bc hi ch trong mt m.
C l bi v bn cha bit nhng iu khon s dng dch v mi nht
ca Google, hoc ai khc phc nhng s h trn (iu ny chc
chn xy ra khi c rt nhiu ngi cng ang li dng nhng s h
nh bn).
Vic mt ngi no thc dy v pht hin rng ti khon b kha
xy ra thng xuyn hn bn tng. Nhiu ngi bn ca ti b mt
khng ch $30,000 hay $50,000, m ngay c ngun thu nhp nh k ca
h cng khng cn.
Cun sch ny hng n nhng m hnh kinh doanh bn vng hn, di
hn hn. Mt cng vic kinh doanh khng ngng pht trin v thm ch
bn c th hy vng n tn ti lu hn c tui th ca mnh.
Bn c th trao vic kinh doanh cho th h sau tip qun, hoc cng c
th bn i, ty cch bn chn.
Ti khuyn khch vic kinh doanh ca bn c th to ra gi tr cho mi
ngi xung quanh v khng hot ng da trn bt c s la gt, di tr
hay th on no.
Vic dng internet kim tin nhanh trc mt khng phi l iu m
cun sch ny hng n. Tuy nhin, nu bn thc hin ng nhng ch
dn trong cun sch, liu bn c th kim c tin nhanh hn bn ngh
hay khng?
i vi nhng ai tp trung vo vic kim tin trc tuyn, ti khuyn bn
nn tham kho tng t cc nh kinh doanh truyn thng v ngh cch
p dng nhng tng ln th gii internet.
Ngay c khi bn ch mun tp trung vo marketing trc tuyn, th kh
nng bn tm c c hi hp tc lin doanh vi cc nh kinh doanh
truyn thng trong th trng ca mnh l rt ln.
i vi nhng ai v ang hot ng kinh doanh truyn thng, ti cng
khuyn khch bn c quyn sch ny vi mt tm th ci m. Nu bn
qu bn rn khng th p dng nhng chin lc ny, hoc n gin
khng phi l nim am m ca bn, hy th xem xt hp tc vi ngi
c kh nng. Chc chn vic ny s khng khin bn hi tic.
Bt k l bn ang xut pht im no i chng na, hy xem qua 3 l
do chnh ca vic tn dng li th t internet sau y.
3 Li Th Ca Vic Kinh Doanh Trc Tuyn
Kinh doanh trc tuyn mang li cho bn rt nhiu li th
1. n By Kinh T
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Bn c th to n by cho vic kinh doanh ca mnh bng cch
thu mn nhn cng hoc nh thu t cc nc ang pht trin
lm nhng vic m bn khng kham ni chi ph nu thu mn
nhng nc pht trin.
(Tc dng ny cng c hiu qu vi qui m trong nc: bn c
th thu mn nhn cng nhng vng t t hn, nhng nhn
cng mun lm vic ti nh hoc lm ngoi gi kim thm thu
nhp.)
Bn c th thu nhng c nhn c tay ngh cao vi mt mc gi
thp hn nhiu. Bn khng bc lt sc lao ng ca ai c v bn tr
h mt mc gi cao hn trung bnh. y l chin lc win - win
(hai bn cng c li) trong kinh doanh.
2. Chi Ph Thnh Lp Ti Thiu
Ch cn mt chic my tnh kt ni internet l bn hon ton c th
bt u vic kinh doanh. Ngay c khi bn khng c mt chic my
ca ring mnh cng khng sao, bn lun c cch kt ni vi
internet: ti th vin a phng, qun cafe internet, hoc nh ca
mt ngi bn.
Ngoi ra, bn cn cn mt tn min (v d: www.FusionHQ.com)
v dch v lu tr ni dung trn internet (hosting). Khon ny ch
tn ca bn khng qu $80 mt nm.
(C th hnh dung nh sau: nu xem website l ngi nh/tr s
doanh nghip/ca hng trn Internet, th Hosting chnh l mnh
t/mt bng xy dng tr s doanh nghip trn Internet, v tn
min l bin hiu, a ch mi ngi nh n v tm kim).
So snh vi vic kinh doanh truyn thng c tng chi ph c nh
khng l, c s vt cht v cc ha n in, nc, in thoi...
hng thng, th internet qu tht l mt thin ng kinh doanh.
Nu bn c mt cng ty truyn thng th kh nng m rng
doanh nghip bng internet l cc k ln, v d dng hn rt nhiu
so vi vic m rng bng cc phng php thng thng
3. Khng Ch Dnh Ring Cho Nhng Chuyn Gia My Tnh,
Internet Hay Cng Ngh
Khng nh nhng g bn ngh, bn khng cn phi l mt lp
trnh vin my tnh mi c th kinh doanh trc tuyn thnh cng.
Internet ch n thun l mt phng tin bn tip th vic kinh
doanh ca mnh n vi mi ngi.
Thc t, rt nhiu chuyn gia internet marketing hng u ti quen
u khng bit cht g v HTML, my ch hay thit k ha.
(Tt hn l bn khng nn bit v c th bn s dnh vo nhng
vic rt tn thi gian).
Internet to ra mt sn chi bnh ng cho tt c mi ngi bt k
gii tnh, sc tc, tui tc, tng lp x hi hay trnh gio dc.
Ti bit rt nhiu chuyn gia marketing thnh cng khi vn cn
trong tui thanh thiu nin, mt s n t cc nc thuc th
gii th ba, c nam v n, da mu v da trng, c bng i hc v
c nhng ngi cha bao gi tt nghip.
C nhiu cc nn tng a nng (nh sn phm ca chnh ti,
FusionHQ) c thit k c bit nhm gip cc ch doanh nghip
trc tuyn c th d dng xy dng ton b vic kinh doanh trc
tuyn m khng cn phi bit v k thut.
Vng, bn c th to ra nhiu ngun thu nhp th ng khc nhau
v qun l chng t mt ni trung tm (m khng cn phi bit mt
on m no c).
Mt giao din ko v th n gin gip dp b nhiu tr ngi.
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Bn khng cn lo lng rng phi am hiu v my tnh hay phi thu
mt i ng lp trnh vin t tin.
FusionHQ c chy thng qua mt trnh duyt web. Bt k mt
chic my tnh no ngy nay c ci mt b trnh duyt web v
c kt ni internet u c th s dng FusionHQ (hoc nn tng
tng t khc).
iu mu cht l - chng c l do g khng ln mng c.
n lc dp b tt c nhng l do bn t v ra bin minh cho
vic ngi yn, khng hnh ng trc y. Mi hay mi lm
nm trc, vic ln mng c th rt t , tn thi gian v chng
nh hng n vic kinh doanh ca bn l bao. Nhng ngy nay,
mi vic khc.
Ti Sao Bn Cn Nhiu Tin Hn?
Ti hi vng l do bn c cun sch ny l v bn mun thay i hon
ton vn ti chnh, v k n l ton b cc mt khc trong cuc sng.
y l mt thay i c ch ch nhm gip bn t c mt cuc sng
theo mnh. B ngoi tai li khuyn t nhng ngi khng bao gi t
c iu , mc tiu ny rt ng bn vn ti.
Nu bn mun c la chn da trn c mun tht s (m khng phi
n vi bng gi), cun sch ny s l kim ch nam cho bn. (Khi bn
i nh hng, bn c chn mn n bn thch hay khng? Hay l bn da
vo bng gi trn thc n ri mi ra quyt nh?)
Bn c cm thy khng hi lng khi bn khng th em n cho gia nh
iu tt p nht nh bn mun?
Bn c cm thy mt mi khi phi lm vic hng gi lin lm giu
thm cho ng ch?
Vic kinh doanh truyn thng ca bn c ang phi chng chi quyt
lit, hay dm chn mt ch khng th no bt ph?
Bn c lo s b mt vic trong thi bui kinh t bt n?
Bn tht s mun thay i tnh hnh ti chnh c nhn, nhng khng bit
cch?
Nu bn cm thy hoang mang, tc gin, hay chn chng vi s tin
t i (thm ch thiu tin) trong ti khon ngn hng, hy tin rng bn
khng h n c.
Mt vi iu cn nhc nh
Tin Khng Lm Bn Hnh Phc
Tuy nhin, tin c th khin cuc sng d dng hn rt nhiu.
Nh li ln u ti i du lch vng quanh min Trung nc c tui i
mi, khng bit lm cch no ti c th vt qua c. Nhng th c
bn nh phng tin i li, thc n v ch i vi ti u rt kh khn.
Mi ngy, ti u tm cch i nh xe. Ti thng xuyn pht hin mnh
khng cn ng no trong ti, v phi nh vo lng tt ca ngi l khi
h cho ti n v nh.
Mi mt nm sau , ti cng i du lch ging l trnh trn n min
Trung nc c (vi v v con gi i cng). Ln ny ti i bng my bay
trc thng, thu mt chic xe hi sang trng, n bt k mn g v ng
bt k ni u chng ti mun.
V ti thch c i du lch trn l trnh c ny m khng h bn tm v
gi c ca mi th.
Tin lm cho cuc sng d dng v thoi mi hn rt nhiu. Chng ta c
thm nhiu s la chn n gin v khng phi tht lng buc bng vi
ngn sch eo hp.
Thiu Tin C Th Nhn Chm Cuc Sng
S tht l nh vy. Khng tin c th lm hn nhn tan v, mi th
u khng sun s, cng thng tm l, v thm ch t t.
|29|
Nhiu bc s y hc hng u th gii cho rng 80% bnh tt bt ngun t
stress. Stress thng do thiu tin, stress khi c gng kim tin, hoc vn
ca nhng mi quan h xung quanh tin.
S c bao nhiu cuc i tr nn tt p hn nu tin bc c th gip h
sng theo cch h mun? Phi chng chnh bn cng ang t hi nh
vy?
Nu bn khng c nhiu tin nh bn mun, ng u hng s phn. Hy
lm g ci thin tnh hnh.
Mc bn mun tng thu nhp ty thuc vo bn. Vic li cho hon
cnh chng bao gi gip c ai.
Bt lun bn mun to ra mt Google th hai, thay i mc lng hin
ti hay mua cho con mt i giy mi - c m l ca chnh bn.
Bng cch lm theo trnh t mt cch ng n v hp l, bng vic cam
kt t c mc tiu ca mnh, bn chc chn s thnh cng.
Vic g cng c kt qu ca n. Nu bn mun mt kt qu khc, hy
lm khc i.
Nu bn sm bt tay vo ci thin tnh hnh ti chnh, bn cng sm
hng th s giu c.
Hy cng khm ph cch nghin cu, sng to, v gii thiu sn phm
ca chnh bn. Cui cun sch ny, bn s bit ton b thng tin t A n
Z hng dn bn cch bt u, duy tr v tng cng vic kinh doanh
trc tuyn ca mnh.
Ch C 3 Cch Kim Tin Trc Tuyn
ng vy. Bn ch c th kim tin trn mng vi 3 cch: cng tc vin,
ngi to ra sn phm, hoc nh cung cp dch v. Mi hnh thc khc
u bin tu t 3 cch trn.
1. Cng Tc Vin (Affiliate)
Cng tc vin l hnh thc m nh cung cp sn phm/dch v s
tr hoa hng cho ngi tham gia chng trnh hp tc ca h.
Sau khi ng k mt ti khon min ph, bn s c cung cp
1 ng dn m khi khch hng ca bn bm vo ng dn
n website ca nh cung cp, nh cung cp s bit c l
khch hng ca bn.
Ngoi ra bn cn c h tr cc cng c marketing nh banner
qung co, phiu khuyn mi/gim gi, email gii thiu sn phm,
qu tng...
Vic duy nht bn phi lm l a lng truy cp n website ca
nh cung cp thng qua ng dn ca bn, cc cng vic cn li
t vic t thanh ton, giao nhn hng ha, n chm sc khch
hng u do nh cung cp m nhim.
C 3 hnh thc m nh cung cp sn phm/dch v tr tin cho bn:
- Da trn lu lng truy cp (per click): l s ngi bm vo
ng dn ca bn n website ca nh cung cp.
- Da trn khch hng tim nng (per lead): l s ngi n t
ng dn ca bn v li thng tin (tn & a ch email) trn
website ca nh cung cp.
- Da trn doanh thu (per sales): l s sn phm bn c cho
khch hng n t ng dn ca bn.
Do mc chit khu hp dn nn Cng tc vin nhanh chng
tr thnh mt trong nhng hnh thc ph bin kim tin trn
Internet.
Bn c th tm thy cc chng trnh cng tc vin trn cc trang
web nh Ebay, Amazone, ClickBank, Google Adsense...
Cng thc to ra li nhun ca bn cng t bin s, th vic kinh
|31|
doanh ca bn cng bn vng, t bin ng v t nguy c tht bi.
Lm cng tc vin cho sn phm ca cng ty no l cch tuyt
vi bt u vic kinh doanh vi chi ph thnh lp ti thiu. Tuy
nhin, lc bn ang phi ph mc s phn mnh cho ngi khc.
Nh ti cp, ti bit khng t ngi b mt trng ch sau mt
m v ph thuc vo m hnh ny. qu l mt c sc khng
khip i vi h.
Tin hoa hng ca h tiu tan ch trong mt m, m h chng th
lm g hn.
l l do cho d bn c lm cng tc vin hay khng, tt nht
bn nn kim tin trong iu kin bn c nhiu quyn kim sot
trong tay.
Ti bit nhiu chuyn gia dy rng tt nht nn bt u bng vic
lm Cng tc vin, c l iu ny ng trong mt vi trng hp
nht nh. D vy, ti cho rng phn ln h sai.
Trc tin hy tr thnh ngi to ra sn phm, sau mi n
Cng tc vin (xem iu 3 hiu ti sao).
2. Nh Cung Cp Dch V
Nh cung cp dch v c th lm mi vic t cung cp hosting,
vit qung co, cho n dch v SEO (Vit tt ca Search Engine
Optimization Ti u ha b my tm kim).
Th trng ny rt giu tim nng, nhng bn nn nh rng, cng
vic ny i hi s u t lu di c v mt thi gian ln ti chnh.
Lnh vc dch v kh c th t n nh cao, nhng khng c
ngha l khng th. V d, nu bn l mt ngi vit qung co,
cch duy nht gip bn kim thm nhiu hp ng l thu thm
ngi lm vic cho bn.
Mt nh cung cp dch v c th mang li gi tr ln cho khch
hng v to c mt s ngun thu nhp bo b. Tuy nhin, vic
ny i hi cng sc chm cht lu di.
M hnh ny rt kh thit lp v cng khng phi l m hnh
tt nht cho nhng ai mi bt u. Nhng nu bn lm c, chc
chn cng sc ca bn s c n p mt cch xng ng.
i vi nhng doanh nghip truyn thng cung cp dch v,
vic ny chng c g kh khn c. B quyt ch bn phi bit
cch to n by cho nhng g bn c, v tm cch tn dng
internet thc y tng trng hoc gia tng thu nhp t nhng
khch hng c ca mnh.
3. Ngi S Hu Sn Phm
Bn c thm mt la chn na l lm ch v tip th sn phm
ca chnh mnh. Vic s hu sn phm ng tht l cch tt nht
to ra ngun thu nhp n nh v lu di.
iu ny l do vic bn c th iu khin cc bin s trong m
hnh kinh doanh tt hn v thng khng phi ph thuc vo bn
th ba.
Bn c th qun l sn phm, quy trnh bn hng, vic thanh ton,
vn chuyn v cc iu khon dch v.
Thm ch nu bn ch mi bt u lm quen vi Internet Marketing
th bn vn to ra c sn phm ca ring mnh.
C th bn ang cm thy chong ngp bi tng ny, nhng
thc t th vic ny d dng hn, th v hn, v to ra nhiu li
nhun hn bn ngh.
|33|
Mt li th na t vic s hu sn phm ring ca mnh l bn c
th tn dng sc mnh n by t cc cng tc vin. Cng tc vin
l cch v cng hiu qu tng lng truy cp m khng tn bt
k chi ph tr trc no.
V by gi l l do bn nn tr thnh ngi s hu sn phm
trc khi lm mt cng tc vin...
L mt ngi s hu sn phm, bn c th xy dng cho ring
mnh mt danh sch khch hng, to uy tn v nim tin. Ngoi ra,
bn cng s hu phu bn hng (s c gii thch c th trong
chng 10), h thng gi th t ng v danh sch email.
Tt c nhng iu c th c tn dng nhm gip cho chin
dch qung co ca bn thnh cng hn gp nhiu ln so vi vic
ch lm mt cng tc vin thng thng m khng c nhng cng
c trn h tr.
Nu bn khng tin ti, hy kim tra bt k cuc thi cng tc vin
no ang din ra s thy.
Hu ht cc cng tc vin nm trong top 10 bt k cuc thi no
u l nhng ngi s hu sn phm (hon ton khng phi l s
trng hp ngu nhin).
5 Li ch Ca Vic To Ra Sn Phm K Thut S
Ti sao li nn s hu sn phm ca chnh mnh v ti sao nn lm mt
sn phm k thut s? Hy nhn vo nm li ch chnh sau:
1. Tc Dng n By
Khi bn s hu sn phm k thut s ca ring mnh, bn ang c
mt th ti sn c th tn dng ht ln ny qua ln khc.
bc u tin, bn rt vt v to ra c sn phm ca
mnh. Cn vic bin i sn phm k thut s bn ang c thnh
mt hnh thc khc to ra mt sn phm mi th li rt d dng.
Mt khi sn phm ca bn c lng truy cp n nh, cng vi
vic n s t vn hnh phc v cho bn sut 24 gi mt ngy, 7
ngy mt tun, trong khi bn c thi gian tip tc sng to sn
phm tip theo ca mnh.
2. To Danh Ting Nhanh Chng
Ging nh mt tc gi nhanh chng c c s tin cy khi vit mt
quyn sch, bn cng s nhanh chng c tn nhim khi s hu
sn phm gn lin vi tn ca chnh mnh.
Bn s c nhn nhn nh mt chuyn gia trong lnh vc chuyn
ngnh, v c nh gi l mt ngun ng tin cy.
Ch rng danh ting v uy tn khng ging nhau, nhng chng
thng i chung vi nhau. Danh ting vi uy tn s em li cho bn
tim nng ln nht trong kinh doanh. y l iu m cc doanh
nghip hot ng theo cch truyn thng khng tn dng c.
Hy suy ngh v iu ...
V d, mt chuyn gia tr liu s tn dng bng cp ca mnh
lm cho khch hng tin cy. Tuy nhin, mt chuyn gia tr liu
vi mt sn phm ring (nh xut bn mt quyn sch hoc mt
chng trnh rn luyn qua DVD) li to thm c danh ting.
Nu bt buc phi chn gia mt trong hai i tng trn, i vi
nhng khch hng tim nng, cu tr li s kh n gin. 9/10
ngi s chn chuyn tra tr liu c danh ting, v thng th
chuyn gia cng c th i hi chi ph cao hn. Chng ta lun
sn lng tr thm tin cho dch v t nhng ni c danh ting.
3. Hiu Sut Li Nhun Trn u T (ROI) Cao
|35|
Vic sn xut cc sn phm k thut s khng tn km qu nhiu.
Thc t, chi ph sn xut l ti thiu.
Ngc li, s tin bn c th kim c vi mt sn phm vt cht
(physical product) so vi nhng g bn u t c th rt ln.
Tt c nhng g bn cn l mt chic my tnh xch tay v mt vi
phn mm tt.
Ngy nay, ngay c nhng sn phm vt cht c th c sn xut
vi chi ph rt r. C nhiu dch v nh www.dlwmmm.com/cafe
v www.dlwmmm.com/fhqpublishing gip vic sn xut v vn
chuyn tr nn n gin hn.
C th li th ln nht ca nhng sn phm thng tin vt cht l
lm cho uy tn tng ln. R rng tc gi ca mt cun sch giy s
c coi trng hn tc gi ca mt cun e-book.
Ti khuyn bn nn tn dng c hai.
4. Khng Phi au u V Vic ng Gi V Bu Ph
Vi nhng sn phm vt cht, bn phi tr tin v sp xp sn
phm ng gi, ri vn chuyn ti tng khch hng. Ngay c
khi bn c ring mt cng ty qun l vic ny gip bn, th n vn
rt tn km.
Vi sn phm k thut s, bn khng cn phi ng gi th g c.
Vic duy nht bn cn lm l gi mt ng link download ti a
ch e-mail ca khch hng. (Bn c th thit lp ch gi email
t ng sau khi khch mua hng)
5. S Hu Danh Sch Khch Hng
Vi t cch l mt cng tc vin, vic xy dng mt danh sch
khch hng c th rt kh khn (mc d khng phi l khng th
c). Tuy nhin, khng phi tt c cc danh sch u c gi tr
ngang nhau.
Khi bn l ch sn phm, bn xy dng c mt danh sch khch
hng gi tr v c kh nng mua hng cao nht khng nhng cho
sn phm ca chnh bn trong tng lai m ngay c cc sn phm
bn s cng tc sau ny.
Vi nhng sn phm k thut s, vic xy dng nhng danh sch
ny kh d dng. Cn vi nhng sn phm vt cht, iu ny ph
thuc vo knh bn hng ca bn. Nu bn bn hng trc tip th
vn ny nh nhng hn nhiu.
Gi s bn bn hng thng qua dch v trc tuyn nh Amazon, h
s nhn n hng, thanh ton v vn chuyn sn phm n khch
hng ca bn. Tuy nhin, bn c th khng bit thng tin chi tit
ca khch hng thm h vo danh sch.
iu bn cn lm l kim tra xem bn trung gian c gi thng tin
chi tit ca khch hng cho bn hay khng nhiu ch c, hoc
s lm nu c yu cu, nhng mt s th s khng lm vic .
|37|
Chng 1.
Cc Bc Hnh ng
Quyt nh xem bn mun nhn c iu g t cun sch ny.
Nhiu nghin cu cho thy rng kt qu hc tp c nng
cao khi sinh vin bit mnh mun c cu tr li cho cu hi no
trc khi bt u.
Bn hy vng hc c iu g khi c cun sch ny?
Mc tiu ca bn sau khi hon thnh xong cun sch ny l g?
Bn c mun kim thm thu nhp ngoi ngun thu chnh?
Bn c mun ngh cng vic hin ti v lm vic hon ton trn
mng?
Bn ang c gng m rng vic kinh doanh truyn thng ca
mnh?
Bn mun xy dng mt cng ty internet tr gi hng t ?
Khng c cu tr li ng hay sai, min l bn tin tng vo bn
thn v vic m bn khao kht thnh cng.
Hy vit cu tr li ca bn ra giy v bn s thy thi gian c
cun sch ny c gi tr nhiu hn. Hy nh rng nhng g bn
nhn c s tng xng cng sc bn b ra.
Khng nh nhiu cun sch khc, cun sch ny khng cung
cp thng tin mt chiu, m hng ti vic tng tc hai chiu.
Ti c th cho bn thng tin, nhng mun thnh cng, bn phi
hnh ng.
Cui mi chng sch u c mt lot hng dn cc bc
hnh ng. Xin hy vit ra giy cu tr li cho mi cu hi, sp
xp cc bc hnh ng v hon thnh ht tt c cc bc trc
khi c tip chng sau.
Chng 2.
Tht Bi L Bc u
Dn n Thnh Cng
Khng g c th ngn
cn mt ngi c thi
tinh thn ng n
t c mc tiu ca
mnh; v khng g trn
tri t ny c th gip
mt ngi c thi
tinh thn sai lm.
~ Thomas Jefferson
Leon Jay
Tht bi L Bc u Dn n Thnh Cng
Mi mt ngi thnh cng m bn gp, nghe ni hoc c c u
tri qua tht bi m khng c ngoi l (v thm ch khng ch mt ln).
Thng thng, nhng bi hc tt nht n t nhng tri nghim u tin
m l ra bn khng nn lm. Bn khng th bt chc hon ton cch
lm ca ngi khc i n thnh cng; mi chng ta u phi c
nhng bin i khc nhau cho bn thn mnh.
Vn s khi u nan. ng s khi tri nghim nhng bc i u tin.
Tht khng may rt nhiu ngi khi vp ng li lun ming phn nn v
li cho s khng may mn ca h. T hn na l h dm chn ti ch
v khng mun ng ln. Th tng tng chng ta lm iu ny nh
nhng a tr tp i, tp ni - by gi chng ta s nh th no?
i khi vp ng s lm bn au n. Nh ti tng mt hng chc ngn
la trn hnh trnh lm giu ca mnh. V ti cng tri qua rt nhiu
cuc th nghim vi cc tng mi, d n mi. Nhng iu khng
lm ti chn bc.
Tt c nhng ngi thnh cng u tng tht bi, nhng h ng dy
v tip tc bc i.
Khi bn gp tht bi, hy c gng nhc mnh ln, hc hi t nhng sai
phm v tip tc phn u.
3 B Mt Ca T Duy Thnh Cng
1. Ch Kin Cng
Hin ti cuc sng ca bn c b tc khng?
Nu ng nh vy th y c th l c hi tt v cn thit bn
tin ln pha trc. ng than phin hay vin c m hy xem l
mt ng lc cho chnh mnh.
Nu bn c th lm g thay i tnh hnh ti chnh ngay by
|41|
Tht Bi L Bc u Dn n Thnh Cng
gi, y l ng lc tt bn gt b ci ti ca mnh qua mt bn
v lm nn s khc bit.
Bn mun t b cng vic ca mnh? Bn mun c i du lch
nhiu hn? Bn cm thy khng vui v ang phi tri qua mt cuc
sng khng nh mun?
Hy ngh v nhng iu bn khng thch trong cuc sng. Sau
xem chng nh nhng ng lc m bn cn phi vn ln t
c kt qu tt hn. Bn xng ng c nh vy!
2. Chu Trch Nhim Vi Kt Qu Ca Chnh Mnh (cho d tt
hay xu)
Khi gt hi thnh cng, hy mm ci; khi nm tri tht bi, hy
tip tc bc i.
Mt b mt khc c li t duy thnh cng l khng li cho
ngi khc. Hy t chu trch nhim cho nhng thnh cng v tht
bi ca mnh.
Khi gp rc ri trong cng vic kinh doanh, ng li cho phn
mm, nhn vin hoc h thng thanh ton. hon ton l li t
duy tht bi.
Trong khong thi gian lm chuyn gia pht trin nng lc c nhn,
ti dy hc sinh ca mnh rng Blame ( li) c hiu l
B-lame (b lit). iu c ngha l bn hnh x nh mt ngi
b lit khng c kh nng thay i hon cnh ca mnh.
Khi bn nhn ly trch nhim, bn s c c kh nng phn ng.
l kh nng ng ph vi tng trng hp bn c c nhng
kt qu tuyt vi m bn ang mong i.
Hy nhn vo bc tranh tng qut v b qua nhng iu lt vt
khng c ngha trn ng di. Cn nhiu ngi khc ngho hn
Leon Jay
bn v trong tnh trng t hn nhng g bn tri qua trn con
ng i ti thnh cng. Bn cng c th chng minh rng bn
kh nng gii quyt tnh hung bt k tnh trng hin ti ca bn
l nh th no.
3. Hy c Lp
Thng khng kiu, bi khng nn!
Trong khi bn phi lm ch nhng kt qu ca mnh th bn cng
phi duy tr thi c lp trc kt qu. Cho d bn thnh cng
hay tht bi, iu quan trng l bn lun ngng cao u.
iu ny s mang n cho bn nhng iu tt p v s chc chn.
Hy bit rng bn s khng (v khng th) chin thng trong mi
cuc chi. Nhng khi bn t c mt thnh cng ln lao th
nhng n lc ca bn l xng ng.
Gi s rng bn b mt lng thi gian, tin bc v tm huyt nh
nhau cho 10 d n, s c 6 d n tht bi thm hi, 3 d n hu vn
v ch c 1 d n l thnh cng vang di.
Tht kh bit d n no s chm xung v d n no s bay xa.
Vn l bn vn tip tc bc i sau nhng mc tiu ca mnh.
ng bn khon hay t vn liu nhng d n ny c thnh cng
hay khng. Hy c i. Nu bn cho mt d n no l tim nng
th hy theo ui n. Theo ui cho n khi khng cn st li iu
g c th lm c na.
Rt nhiu ngi b cuc trc khi t c thnh tu cui
cng. Bn c th chy mt ng ua 5,000 mt nhng nu bn
khng th vt qua mt cui cng th bn cng khng gt hi c
kt qu.
|43|
Nu bn chc chn rng d n hon ton khng c tim nng
th hy b qua v tip tc vi d n khc. Bit dng ng lc cng
l mt iu hay.
Hy nh rng, thnh cng u tin l iu kh t c nht.
Khi bn kin tr vi mt d n, bn s c c phn thng ti
chnh xng ng. V mt khi bn lm c, bn s d dng thnh
cng nhng ln tip theo.
Hy Tn Hng
Lm cho vic kinh doanh tr nn vui v! i vi ti, cuc sng l tn
hng. Bt k bn chn g, hy lm v bn yu thch n.
Vng, nu bn chy theo tin bc, bn c th thnh cng v mt ti chnh
nhng bn khng hnh phc. Hy chn c hai.
Kinh doanh l mt phn ca cuc sng - mt phn nhng c th chim
mt lng ln thi gian ca bn. l bi v nhng doanh nghip tt
nht c dng nn bi nhng ngi thc s tm huyt.
Xem kinh doanh nh mt tr chi c th gip bn vt qua nhng th
thch v lm cng vic tr nn th v hn.
thnh cng trong th thao bn phi rn luyn gian kh, i khi phi
chu ng nhng vt thng v ng u vi nhiu i th. Nhng cui
cng, tnh yu dnh cho tr chi s gi bn li vi n.
Chin thng nn l mc tiu, ch khng phi l im n duy nht. C
nhng nim vui khi lm vic khng ch khin bn hnh phc hn m cn
c th gip bn tr li vi tr chi v gt hi thnh cng.
V vy nu kh nng ca bn lin quan n gn th c l vic kinh doanh
tt nht m bn c th lm cng l mt vic g lin quan n gn.
Tip th trc tuyn l mt cng c. N khng phi l im kt thc!
Vn l ng tr thnh mt chuyn gia tip th trc tuyn ch bn
Leon Jay
sn phm v Internet Marketing (tr khi y l lnh vc m bn am
m)
Hy s dng tip th trc tuyn nh mt cng c to nn doanh nghip
hoc lm n by cho vic kinh doanh ca bn.
Mt B Mt Khc(B Mt Dn n Thnh Cng)
Xy dng i nhm!
i vi ti y l im mu cht nht (m ti khng nhn ra sau mt
thi gian di).
Ti s ni thm v vn ny sau nhng l iu cn phi nhc i nhc
li v n rt quan trng.
Ging nh rt nhiu ngi (c th bn cng vy?), ti ngh rng mnh s
thnh lp mt i nhm mt khi tr nn thnh cng v c tin.
Nhng s tht l ti ch c th thnh cng mt khi ti xy dng i nhm
trc. Ni chuyn vi nhng chuyn gia tip th trc tuyn khc, h cng
tha nhn nh vy.
Mt khi ti lm ra tin, ti c th m rng i nhm ca mnh nhng ti
vn cn mt i bt u.
S ni thm v iu ny cc chng sau...
|45|
Chng 2
Cc Bc Hnh ng
Hy cam kt vi bn thn rng bn s thnh cng v tht bi
khng phi l mt vn qu ln. Hy nh nu bn khng tht
bi, bn s chng bao gi c tri nghim nhng iu mi v
c th khng thnh cng khi chinh phc mt mc tiu mi.
Truy cp vo trang www.dlwmmm.com/mdt ti v phn
mm min ph My Desktop Therapist (ch dng cho my tnh
c nhn). Phn mm ny s gip bn h thng li t duy thnh
cng.
Chng trnh s chy trn mn hnh nn ca my tnh khi bn
ang lm vic, v vy bn s khng tn cht cng sc no (Li
nhun ca ti tng ln gp 10 ln trong vng 1 nm s dng
chng trnh ny).
Chng 3.
Tm Nhn Xa Gip
Bn Kim Tin Nhiu
Hn
Mt ngi ch c c
s chun b tt nht khi
anh y c tm nhn xa
~ Jim Butcher
Tm Nhn Xa Gip Bn Kim Tin Nhiu Hn
Trc khi bn bt u cng vic kinh doanh trc tuyn ca mnh, vic
ngi li v cn nhc bn tht s mong mun t c iu g l rt cn
thit, v ti sao bn li mun nh vy.
Mt tm nhn xa c th gip bn tit kim rt nhiu thi gian, cng sc
v tin bc v sau ny.
iu sng sut na l ng nn vi vng hnh ng m khng c s
chun b. Thay vo , hy nh hng v ln k hoch cho cng vic
kinh doanh ca bn ngay t khi mi bt u.
Phn ln mi ngi khng lm c iu ny; v phn ln h tht bi.
Hy thnh tht vi chnh bn thn v mc tiu ca mnh.
Bn tht s mun t c iu g? Bn mun cng vic kinh doanh ca
mnh c kt qu nh th no? Khng c p lc no buc bn phi to nn
mt Google th hai.
Bn mun s hu 1 doanh nghip nh? Hay bn vn mun gi cng vic
hng ngy ca mnh, v kim thm thu nhp t vic lm thm? Nu vy
th li nhun cn kim c l bao nhiu?
C l bn mun nhanh chng kim c mt khon tin kha kh v sau
chuyn sang mt cng vic kinh doanh khc?
Khi bn dnh thi gian chun b cho s thnh cng v nhng khon
li nhun lu di, th bn c th ln k hoch cho nhng vic phi lm
bo m s thnh cng y.
V tr l tng chnh l ni m sn phm ca bn nm gi quyn lc trn
ton th trng ngch (xem khi nim trang tip theo) - ni m bn
thng tr c mt lnh vc, khng ai c th e do hoc ng n bn.
Cng lc chun b bn thn cho vic gt hi kt qu th bn cng phi
nhn thc c im yu ca mnh. Th thch chnh nh hng n kh
nng sinh li v hnh trnh m bn ang i l g?
|49|
i vi nhiu chuyn gia Internet Marketing, ni s hi chnh l khi
trang web ca bn t nhin bin mt trong b my tm kim ca
Google. Vy Google c phi l tr ngi ln nht trn con ng thnh
cng ca bn hay khng?
Nu ng l nh vy, lm th no gim thiu ri ro, v bn s lm g
ngn chn vic d n ca mnh b ph sn nu ni s hi y tr thnh
s tht? Mt s th c th vt qu kh nng kim sot ca bn, nhng
vic ln k hoch cho nhng phng n d phng th khng.
Th Trng Ngch
Bt k l bn kinh doanh truyn thng hay kinh doanh trc tuyn, iu
u tin bn phi xc nh c l th trng ngch (niche market).
Th trng ngch l mt tp hp con ca th trng m tp trung
vo mt sn phm c th nhm p ng nhu cu th trng c th cng
nh gi c, cht lng sn phm v nhn khu hc. N cng c xem
l mt phn khc th trng nh.
V d: thi trang l mt th trng. Vy th trng ngch ca thi trang
c th l qun o th thao cho nam, m cng s n, vy cho b bu, thi
trang cho ngi bo...
Hoc v d khc nh th thao. Th trng ngch ca th thao c th l
dng c nh gn, dng c tp gym, qun o tennis, giy bng ...
a s doanh nghip cho rng th trng ngch s lm gim doanh thu
v li nhun bin nn h rt lo ngi v n. Nhng hin thc cho thy th
trng ngch c th c xem l mt nhn t mang li thnh cng cho
vic kinh doanh.
Th trng ngch cho php chng ta xc nh i tng marketing mc
tiu m doanh nghip nhm ti. Khi bit i tng mc tiu l ai, bn s
bit c cc n lc marketing nn nhm vo u v tiu tn ngn sch
bao nhiu l va .
Nhn din th trng ngch trc khi tin hnh chng trnh marketing
trc tuyn tht s quan trng vi 5 l do sau y:
Ti a ha ngn sch marketing. Bn s bit chnh xc ni no cn
lm marketing, nn dng trang web no tip cn th trng. y l
bc khi u.
Gip trang web t c hiu qu vi cc cng c tm kim, v i
tng mc tiu ca bn s n vi bn d dng hn.
a trang web n i tng mc tiu. Pht trin trang web hng
dn ngi c v gip h tm ra gii php, sn phm ph hp m ta
cung ng gii quyt vn khch hng gp phi.
To thun li trong vic pht trin tng cho sn phm, dch v mi
nhm phc v cc nhu cu c th.
Xy dng v th dn u trn th trng
Vy bn thy c tm quan trng ca th trng ngch hay cha?
Bn c xc nh c i tng mc tiu ca mnh l ai khng? Nu cu
tr li l cha th hy dnh thi gian t vn vi nhng cu hi sau y:
Khch hng hin ti ca ti thng c c im g?
Lm cch no ti to c s khc bit so vi i th?
S khc bit trong sn phm, dch v ca ti l g?
Nhng gi tr cng thm no ti c th em vo th trng?
Cch tt nht tr li nhng cu hi trn l ng nn ln su vo vic
phn tch chng. Ch cn ghi ra nhng iu bn ngh. Mt khi bn hon
tt vic lit k th hy phn tch cu tr li, n s gip bn d dng hn
trong vic nhn din th trng ngch.
Th Trng C Nhu Cu Cho Sn Phm Ca Bn
Khng?
Nhu cu l th thit yu cho s thnh cng ca bt k doanh nghip no.
Nu th trng khng c nhu cu cho sn phm ca bn, vic kinh doanh
s khng bao gi thnh cng. Tt nhin tr khi bn c th to ra nhu
cu, nhng iu ny khng dnh cho nhng ai nht gan cng nh nhng
ngi mi bt u.
|51|
V d, nu bn bn thc n, mi ngi ai cng cn phi n. Th nhng,
c rt nhiu loi thc n ngon v khng phi l nhu cu thit yu cho lm
li tr thnh mt mong mun. V thng th thc n m mi ngi
mun s bn chy hn thc n m h cn.
Theo nh suy lun ca Mark Joyner...Nu bn tm thy mt m ng
ang kht nc, bn lp tc s c khch hng nu nh bn bn nc. V
nu bn l ngi bn duy nht, bn s khng phi to ra mt l th cho
hng. Mi ngi s mua hng ngay khi bit bn bn th h mun.
iu ny s lm vic kinh doanh ca bn d dng hn!
Lm Th No Bit Khch Hng Cn Hay Mun
Sn Phm Ca Bn?
S dng cng c tm kim t kho ca Google:
www.dlwmmm.com/keyword
G trc tip th trng ngch vo cng c t kho tm hiu xem c
nhu cu no cho sn phm ca bn khng. Nhn xem c bao nhiu ngi
ang tm kim cm t kha ny. Gi s ti ly cm t thi trang cho
ngi mp (hoc cm t tng t).
Bn cng c th bit c mc cnh tranh cho th trng ngch ca
mnh, iu ny c th hin thng qua s ngi qung co cm t ny
trn trang tm kim ca Google (hay cn gi l Google AdWords).
Th trng ngch ca bn c xem l l tng khi c s lng ln
ngi tm kim v mc cnh tranh thp. Tuy nhin, hy cn thn v c
th n gin l do cm t hoc th trng ngch khng mang li nhiu
li nhun. V cnh tranh khng phi lc no cng xu.
Nhn vo kt qu trn ta thy cm t thi trang cho ngi mp c
4,400 lt tm kim hng thng Vit Nam (s ln tm kim cc b hng
thng). Nu bn nhn xung pha di, Google s cho bn bit nhng
cm t khc lin quan nh thi trang cho ngi bo vi 5,400 lt tm
kim, hoc thi trang bu vi 33,100 lt tm kim.
Mc cnh tranh ca tt c cc cm t ny u l thp, tc l s
ngi dng cm t ny qung co trn Google khng nhiu. Tht
tuyt vi! T kt qu ny, ti c th bit rng th trng ngch thi trang
cho ngi bo v cng tim nng.
Mc d cng c ny khng chnh xc 100%, nhng n cng cung cp
cho bn nhng thng tin b ch v tim nng cho th trng ngch ca
bn. Bn cng c th tm c kt qu trong phm vi ton cu. Nhng
thng tin ny l v gi (v min ph na).
Thng th c rt nhiu tim nng cho th trng a phng, y c l
l thng tin tuyt nht dnh cho nhng doanh nghip truyn thng. Tri
ngc vi nhng doanh nghip truyn thng ang cht vt nhng th
trng c dn s thp, hay nhng doanh nghip c th trng ni a
ang b bo ho, th kh nng m rng ra ton cu l rt ln.
Kh Nng Tng Trng
|53|
Hy xem xt quy m ca chnh th trng y, v sn phm hay dch v
m bn c th bn thm cho khch hng c ca mnh. Phn ln s tin
bn kim c chnh l t ngun khch hng .
Nu tip tc bn c hng cho cng mt khch hng, th bn c th
kim c tin m khng phi tn nhiu cng sc. Rt nhiu doanh
nghip chi cng mt khon tin (hoc nhiu hn) thu ht khch hng
mi bi v h ch kim c li nhun t ln bn u tin.
Trong trng hp sn phm thi trang dnh cho ngi bo, bn c th
bn nhng th km theo c th tiu dng c nh thc phm gim cn
hoc vitamin dinh dng dnh cho ph n. Th g cn phi thay th,
lm y hoc lp li m khch hng phi mua hng mt cch u n.
Phn ln khch hng s vui v khi mua hng t bn thm ln na (vi
iu kin l h hi lng vi sn phm) v h s dng qua v bn c
c lng tin ca h.
Th ngh v bnh x phng m bn ang s dng. Khi s dng ht, bn
s c xu hng mua li cng mt loi m bn xi lc trc.
Thng thng chng ta hay c thi quen s dng i s dng li cng mt
sn phm (tr khi c mt s c ln buc chng ta phi thay i).
Hy nhn vo tng lai v suy ngm sn phm ca bn s thnh cng ra
sao? N c tc ng nh th no n th trng ngch? V nu th trng
ca bn mt i, bn c th ng ph c v tip tc to li nhun khng?
Nhng cng ty thnh cng tn dng nhng c hi mi trong th
trng ngch ca h v nhanh chng thay i. H c sn nhng khch
hng quen thuc v thu ht thm nhiu khch hng mi khc trn chng
ng ca mnh.
Lm Th No Hiu c V Th Cnh Tranh Ca
Bn: C 3 Cch
Bn cn xem xt nhng yu t no s nh hng n vic kinh doanh ca
mnh. Bn c th cnh tranh mc no? Nu khng th cnh tranh
mc , th liu bn c th cnh tranh mt mc no khc khng?
(V nu khng, bn nn cn nhc n vic s dng mt m hnh kinh
doanh hoc th trng khc).
Di y l 3 yu t chnh gip bn quyt nh xem c th cnh tranh
hay khng
1. Gi c
C l cch cnh tranh thng thng nht ca cc doanh nghip l
cnh tranh v gi.
Bn h gi c hiu qu, nhng khng phi l k sch tt nht. Mc
d iu ny nghe c v mu thun, nhng i khi tng gi cng c
th lm tng doanh s bn hng.
Khng ch nhn xem sn phm ca bn tn bao nhiu tin, m hy
xem sn phm ca bn mang li gi tr g cho khch hng.
Nu nh sn phm ca bn c th gip khch hng tit kim c
rt nhiu thi gian v cng sc lm mt iu g , th bn ngh
bn s nh gi n bao nhiu?
Bn phi gii thch cho khch hng bit ti sao sn phm ca bn
li xng ng vi ci gi y. Hy phn tch c th v ni chnh xc
li ch ca n l g.
Bn vi gi r nht c th ch em li cho bn mt li nhun thp
v nhng khch hng km cht lng. Bng cch nh gi cao hn
mt cht, bn c th em n cho khch hng mt sn phm hoc
dch v c cht lng tt hn cng nh to ra sn phm tt hn.
Vi li nhun cao hn, bn s c kh nng chi nhiu tin hn cho
marketing v qung co, t c th d dng thng tr th trng.
Bn cng s thu ht c nhiu khch hng c cht lng hn v
h cm thy hi lng hn sau khi mua hng ca bn.
|55|
Hy nh rng, mt cch n gin tng gi bn l to nn uy tn
cho bn v cng ty.
Hoc, c th bn s tm c cch h gi so vi i th cnh
tranh nhng vn cung cp nhng dch v v sn phm c cht
lng. Rt nhiu doanh nghip thnh cng v lm c vic ny.
Nu vy, hy chc chn rng bn c th gii thch ti sao mi
ngi hiu c lm th no bn c th nh bi i th m khng
n gian cht lng sn phm (nu khng, h s nghi ng).
2. Cht lng
Vic mt cng ty khc bc vo th trng v sao chp chnh xc
m hnh kinh doanh ca bn l rt d dng. Bn phi ngh n vn
ny ngay t u, v hy t gi thit rng nhng cng ty khc
s sao chp t bn.
Vy bng cch no bn c th lm mnh khc bit v ni bt so vi
nhng bn sao (trong tng lai) y?
Thng hiu ca bn ng mt vai tr rt ln trong vic ny. Nu
khch hng tin tng vo bn v nhng gi tr m sn phm ca
bn mang li, h vn s tip tc s dng d c nhng nh cung cp
khc xut hin.
Hy ngh xem lm th no bn c th thng tr th trng ca mnh.
Ngoi ra, hy cnh gic nhng cng ty mi bc vo cuc chi vi
cc sn phm thay th. Vng, gi c tt nhin l yu t quan trng
i vi mt b phn khch hng, nhng khng phi vi tt c. c
tnh v cht lng i vi h quan trng hn.
(V mt sn phm cht lng s tn ti lu hn so vi mt sn
phm trng vui mt v r tin).
Bn mun nm gi v tr nh th no trong th trng? Sn phm
ca bn c li ch g mang tnh chin lc? V sn phm ca nhng
cng ty khc c li ch no m sn phm ca bn khng c?
3. Tip th
Trong kinh doanh, bn cn khch hng.
Kh nng thu ht khch hng phn ln ph thuc vo kh nng tip
th ca bn. Mt chin lc tip th tt khng ch mang li nhng
khch hng tim nng mi m cn gip bn bn hng trc khi sn
phm c tung ra th trng.
Mt iu th v l vic bn hng trc khi tung ra th trng li
c hiu qu nht thng qua vic chia s, ch khng phi bn hng.
Thng qua tip th, hy chia s vi nhng khch hng tim nng
bit ti sao sn phm hay dch v ca bn l tt nht. Vi nhng
doanh nghip truyn thng th internet c th mang li tim nng
rt ln. ng thi, nhng sn phm thng tin mang li rt nhiu c
hi bn c nhiu sn phm hoc dch v hn.
Mt s tht ng bun l c rt nhiu sn phm tuyt vi ngoi kia
nhng li khng bn c mt ng no c.
Chng c mt ci gi rt tt, nhng tnh nng tuyt vi v thm ch
c rt nhiu ngi ang cn sn phm y. Th nhng do k hoch
tip th ngho nn m sn phm y tht bi.
Tri li, c rt nhiu sn phm vi cht lng trung bnh (hay t
hi) li bn chy do b phn tip th xut sc (ng bin sn phm
ca bn thnh mt trong nhng th ny).
Hy suy ngh v sc mnh ca tng yu t trn. Lm th no bn
c th xy dng v ci thin vic kinh doanh ca mnh ti u
ha tim nng ca nhng yu t ny?
|57|
Thng Hiu C Nhn V Thng Hiu Cng Ty
Mt s ngi xy dng thng hiu c nhn ca h nh mt cng ty,
trong khi nhng ngi khc chn xy dng thng hiu cho cng ty vi
nt c trng ring ca n.
Hy cn thn nu bn quyt nh xy dng thng hiu cho chnh mnh,
v tui th ca cng ty bn c th s b gii hn. Nu bn gp mt tai nn
nghim trng hay qua i, th cng ty ca bn cng s b nh vy.
V cng s rt kh chuyn nhng hay bn n i khi tn bn gn
lin vi tn cng ty.
Nhng nu iu khng lm bn bn tm th chng c g phi lo lng
c.
Rt nhiu chuyn gia dy rng, ngi mua hng t ngi, nn cch tt
nht l xy dng thng hiu c nhn, ti cng tng tin vo iu
Sau ti nhn ra ngi ta mua hng nhng ni m h tin tng.
Nu h tin vo mt nhn hiu th h s vui v mua hng t cng ty
cng nh l nhng c nhn ring bit. Bn s mt nhiu cng sc hn
mt cht xy dng nim tin vo mt cng ty hn l mt c nhn.
Vi thng hiu cng ty, mt ngi no c th d dng m nhn li
cng ty m khng lm bun lng nhng khch hng hin ti. Bi gi tr
ca cng ty khng ph thuc vo mt c nhn ch cht no c.
i khi mt cng ty qu b ph thuc vo mt nhn vt...
V d nh Apple, mt thng hiu cng ty ln, th nhng hnh nh ca
Steve Job li c sc nh hng rt ln n mc nu chuyn g xy n
vi ng, th trong tng lai cng ty c th s trt dc khng phanh (v
iu ny tng xy ra trong qu kh khi ng y ri b cng ty trong
mt khong thi gian).
Chuyn tng t cng xy ra vi Chrysler khi Lee Iacocca n v ra i.
Mt khc, Richard Branson v Bill Gates l nhng nhn vt xut chng
i din cho cng ty. Th nhng Virgin v Microsoft li l nhng cng ty
khng b ph thuc vo hnh nh ca h tn ti.
Vng, Richard v Bill nhn c s ch c bit t cng chng, th
nhng vai tr ca h trong cng ty hon ton tch bit vi c nhn h.
Xy dng nim tin l iu phi c thc hin cho d bn chn xy dng
thng hiu c nhn hay cng ty. Ti s ni thm v iu ny sau.
|59|
Chng 3.
Cc Bc Hnh ng
Hy ng no ngay c khi bn bit c sn phm v dch v
ca mnh s l g.
Vit ra tt c cc tng bn c th ngh n v nhng th lin
quan n chng. Th lng mnh ra v cho php bn thn c
ngh n nhng iu ln lao. ng lo lng v vic l tng
in r, khng ging ai hay khng lin quan i chng na.
Bn c thi gian chnh sa nhng iu ny sau.
C cu li cc tng ca bn theo th t m bn cho rng
s c kh nng thnh cng, th v nht v c tim nng tng
trng. Bn cha cam kt vo bt k iu g c, ch mi bt u
kho st m thi.
Vo cng c t kha ca Google ti www.dlwmmm.com/key-
word v kim tra xem c nhu cu no t th trng cho tng
ca bn hay khng.
Quyt nh xem bn s cnh tranh theo cch no vi nhng
tng khc bit ca mnh. c tnh no l c o nht v lm
th no bn to c s khc bit v gi c?
Suy ngh v vic bn mun xy dng thng hiu cho chnh
mnh hay thng hiu cng ty.
Chng 4.
Yu T Ct Li
Ca Kinh Doanh
Trc Tuyn
ng lp li nhng
cch gip bn
chin thng, m hy
ty c ng bin trong
nhng tnh hung
khc nhau
~ Sun Tzu
Yu T Ct Li Ca Kinh Doanh Trc Tuyn
Ti rt kh chu khi c nhng li ni di, nhng mnh li, v nhng
quan im sai lm v vic to lp v iu hnh doanh nghip trc tuyn.
Vic tip th sn phm k thut s trc tuyn thc t d hn bn ngh.
C 3 vic bn cn phi lm: 1. Xy dng sn phm. 2. Xy dng danh
sch khch hng tim nng trong th trng ngch ca bn. 3. Pht trin
mi quan h vi khch hng tim nng.
Tt c ch c th!
Cng c nhiu ngi thch v tin tng, bn cng d bn sn phm ca
mnh. Sau , h s sn lng mua nhng sn phm tip theo ca bn.
Sn Phm Ca Bn S Nh Th No?
Trc khi bt tay xy dng doanh nghip trc tuyn u tin, tt hn ht
l bn nn ngi xung v quyt nh xem sn phm thc s ca mnh s
nh th no.
Vi mt tm nhn xa, bn c th ln k hoch trong tng lai cho sn
phm ca mnh, ng thi ti u ha quy trnh bn hng.
Nu bn ang iu hnh mt doanh nghip truyn thng, hy ngh xem
lm cch no p dng nhng kin thc chuyn ngnh vo vic to ra
mt sn phm k thut s.
Ti s ly v d c th cho tng loi sn phm. B quyt nm ch bn
nn suy ngh theo nhiu phng din, ng tp trung qu nhiu vo chi
tit, m hy hng n cc nguyn l tng qut.
Hy xem qua nm loi sn phm sau...
1. Sn phm ch vit
Sn phm ch vit c th c to ra mt cch n gin, nhanh v
r nht. Tuy nhin, chng cng to ra t li nhun trc tip nht.
|63|
E-book l mt v d ca loi sn phm ny. Bn khng cn bt k
vn u t g - ch cn b thi gian nghin cu ch ri vit ra
(hoc thu ngi vit h).
Bn cng c th to ra mt kha o to trc tuyn (e-course). Bn
ch cn thit lp mt mu ng k n gin khch hng ng k
kha hc. Sau , bn a ni dung kha hc vo hng lot email
c thit lp sn v gi n khch hng mt cch t ng.
Sn phm ch vit gip bn xy dng s tin cy v uy tn cng nh
thu ht khch hng tim nng.
Khi bn phn pht i nhng sn phm min ph nhm mc ch
thu ht khch hng tim nng, bn s chim c lng tin ca h.
Hoc cng c th l cc sn phm gi r, hng khch hng
tim nng n cc sn phm gi cao hn.
Nu bn l ch mt ca hng hoa ti, hy th cn nhc mt quyn
sch v ngh thut cm hoa v cch la chn hoa ph hp trong
cc s kin c bit khc nhau. Ni dung ny cng gip bn to
nn mt kha hc trc tuyn th v.
Bn cng c th vit mt bi min ph v cch gi hoa ti lu hn
sau khi ct, hoc mi sai lm ngi bn hoa thng gp nht khi
lm mt b hoa.
Nu bn l mt th sa ng nc, hy th ngh v vic vit mt bi
min ph v 10 bin php ph bin gip ngi th lm vic nhanh
v cht lng hn.
Khi lm vic ny, bn s xy dng c mt lng tin trn gi
thuyt (mi ngi s ngh vy v khi bn ch ra nhng sai lm
thng thng ny, chc bn s khng phm phi chng. Hy vng
y l mt gi thuyt ng n).
Bn c th s dng nhng bi vit ny xy dng danh sch cc
khch hng tim nng. iu ny c th hu ch khi bn mun a
ra mt t khuyn mi trong thi gian ngn. c bit, n cng cho
php bn thc hin qung co vi chi ph bng khng m li thu
c kt qu nhanh chng nht.
2. Sn phm m thanh (Audio)
Sn phm m thanh i hi phi n lc nhiu hn mt cht so vi
sn phm ch vit, nhng cng thuc vo loi d. Bi v m thanh
mang gi tr nhn thc cao hn nn bn c th a ra mt mc gi
cao hn so vi sn phm bng ch.
Hy ly quyn e-book bn vit v thu m li. Nu bn khng thch
ging ca mnh, bn c th nh ngi khc c h.
Tht d dng tin hnh mt bui chuyn trc tuyn qua in
thoi. Hy mi mt chuyn gia nghe cuc gi ca bn v phng
vn h. Mi cc thnh gi khc t cu hi trong lc bn dn dt
cuc tr chuyn nhm em n nhiu thng tin b ch cho h.
Bn c th thc hin cc cuc phng vn qua Skype. Trong khi
ghi m cuc gi, hy t ra nhng cu hi kch thch suy ngh cho
ngi bn ang phng vn. Sau bn c th bin tp nu cn,
hoc ghi chp li lm t liu phc v cho sn phm bng ch.
Mc d ti nghe gi ny nhiu ln, nhiu ngi vn pht l
v ngh rng n khng d thc hin cht no. Khng phi nh vy.
Ti bit nhiu sn phm c to ra theo cch ny ch trong vng
mt hay hai ngy. Mt khi bn c h thng sn sng, c th ni
vic to ra cc sn phm m thanh tr nn nhanh chng v d dng
hn bao gi ht.
Nu bn ang t chc mt chng trnh hun luyn hay o to
|65|
no , th vic to ra mt bn ghi m cho kha hc l iu cn
thit.
Nu bn ang iu hnh mt bnh x chm sc sc khe bng
liu php thin nhin, th vic ghi m chng trnh phng vn vi
nhng chuyn gia hng u c th s lm n by cho bn theo rt
nhiu cch khc nhau.
Bn c th bn n qua mng cho nhng khch hng qu xa khng
th gp bn trc tip. Bn cng c th bn cho nhng khch hng
hin ti, hoc dng lm qu tng cho khch hng gh thm ln u.
Bn c th s dng n nh mt cch xy dng s tin cy thng
qua cc mi lin h hp tc (mt chin lc n gin nhng hiu
qu xy dng uy tn).
Khi ngi khc thy tn v hnh nh ca bn bn cnh cc nhn vt
ni ting hoc ngi ng u trong mt th trng ngch c th
no , bn cng s c hng ly mt cht uy tn t h. iu
ny hon ton din ra trong tim thc, v nh vy m n tr thnh
mt phng php c tc ng v cng mnh m.
3. Sn phm video
Vi nhng cng c d s dng ngy nay, video c th l mt cch
nhanh chng v d dng to ra sn phm k thut s v em n
cho bn rt nhiu tin. Video c gi tr nhn thc cao hn so vi
sn phm bng ch hay m thanh nn bn c th a ra mc gi
cao hn.
Nu bn khng quen vi vic to ra sn phm video, th bn phi
tn nhiu thi gian hn (tr khi bn thu nhn lc bn ngoi lm
vic ny). Nhng c l ro cn tm l l l do ln nht khin nhiu
ngi ngi lm sn phm video.
Hy gh trang www.dlwmmm.com/screener, bn c th dng mn
hnh quay video, t c th xy dng ni dung mt cch
nhanh chng. Bn khng cn bt k phn mm hay my quay no
khin n tr nn d dng hn.
Chng ta s tm hiu thm v nhng k thut v cc chi tit lm
nn nhng loi sn phm ny sau. Cn by gi hy tp trung ch
vo cc c hi v tim nng ca tng loi sn phm.
Khi bn to ra nhng on video ngn, bn c th dng n thu
ht lu lng truy cp n website. Mt on clip hay c th gip
danh sch khch hng tim nng ca bn tng ln nhanh chng nh
vic dn u trn YouTube hoc cc trang mng video khc.
Thc hin phng vn qua video cng rt d tin hnh. Ging nh
nhng cuc phng vn bng m thanh, bn c th mi mt chuyn
gia trong lnh vc ca bn tham gia vi t cch l khch mi. Ch
cn ghi m cuc gi video qua Skype ca bn, hoc cuc phng
vn trc tip vi nhng thit b t tn km.
Hi ngh chuyn trc tuyn (webinar) l mt cch khc xy
dng ni dung video (ging nh quay phim mt s kin ang din
ra). Ch cn thuyt trnh phn ni dung v thu hnh li, chnh sa
li i cht sau khi hon thnh, v th l sn phm ca bn sn
sng ra mt.
iu tuyt vi nht ca sn phm video l: n c th l mt cch
hu hiu xy dng lng tin. Mi ngi dn cm thy quen thuc
vi hnh nh ca bn trong video, do vic xy dng mi quan
h tr nn d dng hn.
Nu bn l th sa xe hi, hy cn nhc vic lm mt vi video
trn YouTube v nhng mo vt sa cha c bn ti nh. i vi
nhng ngi cn n n, h s nh n bn khi gp cc vn
|67|
phc tp hn.
Ngi bn xe hi qua s dng cng c th lm mt s video
v nhng iu cn quan tm khi mua xe hi c. Bn c th cung
cp thng tin ny min ph thng qua cc qung co trn bo hoc
trang web ca bn.
Nu bn lm tt, mi ngi s chia s cc video ny v bn s thu
ht thm c nhiu khch hng tim nng.
Cc gio vin v thut cng nh m nhc c th d dng to ra cc
kha hc qua video bn cho hc sinh nghin cu thm nh,
hoc nhng hc sinh xa khng th n lp hc trc tip.
Hy nh rng, vic ny khng ch gip bn kim thm ngun thu
nhp th ng, m cn gip bn xy dng uy tn, t c th tng
mc hc ph ca kha hc.
4. Trang thnh vin
Cc trang thnh vin c th mang n cho bn ngun thu nhp nh
k mc d n khng thng ko di nh a s mi ngi mong
mun.
Mt thc t ca cc trang thnh vin l mi ngi thng ngng
tham gia ch sau khong 3 - 4 thng. Ti ngh bn hy s dng
m hnh nh git thay th. y l loi chng trnh c thi
gian c nh, v d l 6 thng.
Bng cch ny, bn gia tng thi gian trung bnh mt ngi s
dng chng trnh ca bn v bn ch cn xy dng mt s lng
ni dung c nh. (Vn chnh vi cc trang thnh vin khng
thi hn l phi to ra ni dung mi vo mi thng).
Nu bn ang kinh doanh dch v t vn ti chnh, bn c th d
dng thit lp mt trang thnh vin gip khch hng cp nht cc
thng tin mi nht v tin t v chng khon.
Quay li v d v gio vin v thut hay m nhc, mt kha hc
qua video c th c chia thnh nhiu phn nh v cung cp dn
cho hc vin.
Cc trang thnh vin gi tr nht s bao gm tng hp video, ch
vit, m thanh km theo cc ngun dn v bn tin cp nht mi
nht v th trng trong lnh vc ca bn.
5. Sn phm phn mm
Vic to ra mt sn phm phn mm cn kh hn nhiu so vi vic
sn xut cc sn phm video, m thanh hay ch vit.
Xy dng phn mm c th km theo nhiu ri ro cao. Nhng
mt khi n c hon thnh, bn c th kim c mt khon li
nhun rt ln v thm ch ko di sut cuc i bn.
Nu bn mun i con ng ny, tt nht l bn nn c mt s kinh
nghim nht nh trong vic pht trin mt vi loi sn phm khc
trc. C rt nhiu ngi mt trng ton b gia ti ch v khi
nghip vi vic pht trin phn mm.
Phn mm tr ph hng thng l mt m hnh tuyt vi nu bn
bit cch s dng n mt cch hiu qu. Nhng dch v cung cp
h thng tr li th t ng l mt v d tiu biu cho phn mm
tr ph hng thng.
Mi thng bn phi tr tin s dng dch v ca h. Nhiu
ngi tin tng vo h thng tr li th t ng sn sng tr tin
s dng dch v cho n khi hot ng kinh doanh ca h khng
tn ti na.
Phn mm qung co cng l mt m hnh kim ra tin. M hnh
ny s hot ng tt nu bn c mt lng khn gi hng hu, v
|69|
c th c pht tn thng qua mng li phn mm min ph.
Nu bn c mt tng hay cho sn phm phn mm, nhng
khng c kinh nghim, hy suy ngh n vic hp tc vi ngi c
kh nng. Vic ny gip bn tit kim rt nhiu cng sc, thi gian
nghin cu v tin bc. Ngoi ra, d n ca bn c nhiu kh nng
thnh cng hn v thc s hi ra tin.
C mt gi dnh cho cc doanh nghip nh l nh ai vit gip
bn mt phn mm nh gn, n gin m hiu qu. Bn c th
dng n lm qu tng thu ht khch hng tim nng, hoc cm
n nhng khch hng hin ti.
V d: mt chuyn gia v gim cn c th nh mt lp trnh vin
thit k mt phn mm gip khch hng theo di qu trnh gim
cn, tnh ton ch s BMI v c tnh lng calory trong cc ba
n khc nhau.
Hy chc chn rng bn c ng logo cng ty ln sn phm v nh
km mt ng dn ti trang web ca bn lm tng thm s tin
cy cng nh kh nng qung b rng ri khi mi ngi chia s
phn mm vi bn b v ngi thn ca h.
www.KiemTienQuaMang.vn |70|
Chng 4.
Cc bc hnh ng
Bn c th p dng cc loi sn phm khc nhau vo cng vic
kinh doanh hoc th trng ngch ca mnh bng cch no?
Nu bn ang s hu mt doanh nghip truyn thng, hy cn
nhc vic lm th no ng dng cc sn phm k thut s gia
tng uy tn, thu ht khch hng tim nng v to thm ngun thu
nhp th ng cho cng ty mnh.
Hy ngh cch lm th no bn c th lin kt vi cc sn phm
khc tng doanh thu hoc hng hoa hng i l t cc
tng cho cc sn phm khc nhau ca bn.
Chng ta s tho lun vn ny chi tit hn nhng chng
sau, cn by gi hy xem bn c th a ra nhng tng no.
Chng 5:
am M Hay Li
Nhun?
am m l ngun gc
to nn bc k ti
~ Anthony Robbins
|73|
am M Hay Li Nhun?
am M Hay Li Nhun?
Bn theo ui mt cng vic kinh doanh v tin hay thc s am m
n?
Nu bn khng tn tm hoc khng hiu bit nhiu v th trng ngch
m mnh chn, bn c th gp phi rt nhiu kh khn sau ny.
V d, dch v chm sc khch hng s khin bn cc k vt v (v nhm
chn) khi phi tr li nhng cu hi lin quan n lnh vc m bn ch
bit cht t (tt nhin, v lu di bn s mun thu nhn s lm vic
ny. Th nhng ban u tt nht bn nn t tri nghim v khm ph,
t bn c th hiu r hn nhng vn hoc mi bn tm ca khch
hng).
5 L Do Theo ui am M
1. Nim vui
Nu th trng ngch ca bn l dy cch nu mn n m bn
khng h hng th vi n, chc chn vic kinh doanh s khng
mang li nim vui cho bn. S tht nhm chn khi bn phi nghin
cu, bn hng v h tr khch hng v mt ch m bn khng
thch.
2. Th cho hng c sc thuyt phc hn
Khi bn c kinh nghim cng nh hiu bit r v sn phm ca
mnh, bn s c kh nng truyn t tt hn.
Kin thc v lng nhit huyt to thnh mt s kt hp v cng
mnh m. iu ny s gip bn vit mt bc th cho hng mt
cch t nhin v hiu qu hn.
Mt trong nhng phn kh nht ca vic vit mt bc th cho
hng hiu qu l phi hiu r v sn phm v tm l khch hng.
Ch cn c nim am m, bn s thc hin c iu .
3. Kim c nhiu tin hn
Mt khi bn hiu r th trng ngch ca mnh, bn s bit c
nhng sn phm no khc (ngoi sn phm chnh ca mnh) c th
mang li li ch cho khch hng.
Do , bn s c c hi gii thiu vi nhng khch hng m bn
xy dng c mi quan h v lng tin v nhng mt hng lin
quan ny.
4. Gia tng s trung thnh
Nu bn chia s chung mt nim am m vi khch hng, h s
xem bn nh chnh bn thn mnh. Mt khi h thch bn, h s
cng thm tin tng bn.
Nim tin s hng khch hng n s tha mn, s cam kt v
cui cng l tng doanh s.
5. Pht trin mng li quan h
Nhiu kh nng bn s nhn c s gip t cc mi quan h
sn c ca mnh. Nhng ngi bn c chung nim am m c th
mun gip bn trong vic xy dng ni dung, knh phn phi v
cc lnh vc khc trong vic kinh doanh ca bn.
Mt trong nhng vic tn thi gian nht ca bt k doanh nghip
no l xy dng danh sch cc mi lin h. Vng, bt c ngi no
bn bit u c th to nn s khc bit. Hy tit kim thi gian
bng cch tn dng ti a nhng g bn ang c.
Th Trng Rng Hay Th Trng Hp?
Th trng l mt khu vc, i tng hay ch m bn xy dng sn
phm xung quanh n. Bn c th chn th trng rng hoc th trng
hp.
|75|
am M Hay Li Nhun?
1. Th trng rng
Mt v d ca th trng rng l gim cn.
Mc d th trng rng nhm n mt s lng ln ngi tiu
dng, nhng c th s rt kh thu ht c s ch gia m
ng.
Hoc bn c kh nng thu ht c nhiu ngi, nhng ng thi
cng phi i mt vi rt nhiu s cnh tranh. Thm na, t l mua
hng cng thp hn do thiu s tp trung, hoc khch hng c qu
nhiu s la chn.
2. Th trng hp
Mt v d ca th trng hp l gim cn cho cc bn n t 13-19
tui. Mt th trng hp r rng hn l gim cn cho cc bn n
Chu t 13-19 tui b mc bnh tiu ng.
Mc d th trng hp c t khch hng hn, nhng s d nhm ti
hn bi h ang tm kim mt iu g c th.
Mt khch hng ln Google tm kim gii php gim cn c th
s truy cp vo trang gim cn cho cc bn n t 13-19 tui.
iu ny c th c ph vi h - hoc khng.
Tuy nhin, nu ai ln Google v tm kim gim cn cho n
gii t 13-19 tui v i n trang gim cn cho cc bn n t 13-
19 tui, th y l mt s kt hp tuyt vi, bi v bn ang gii
quyt vn c th cho h.
Mc d ni dung c th tng t nhau, nhng ngi ta s cm thy
ni dung ca bn ph hp hn khi bn thu hp phm vi i tng
ca mnh li v ni chuyn trc tip vi h.
Bng cch tp trung vo cc th trng hp, bn ang lm tng c
hi c tm thy (v gim s cnh tranh) v bn c hng (v
ngi ta thch mua nhng g ph hp vi h nht).
Bn c th thng xuyn sao chp v sp xp li thng tin cho ph
hp vi nhiu i tng thuc nhn khu hc khc nhau nu ni
dung cho php. Cch ny gip bn tip cn c vi nhiu ngi
hn v ti a ha t l mua hng.
V d, i vi mt doanh nghip truyn thng, mt ngi th in
c th cung cp dch v dnh ring cho nhng ngi gi hoc cc
ca hng bn l.
Trong khi chuyn mn cho php h lm c hai vic trn, nhng
bng cch nhm n mt th trng c th, h s c thm nhiu c
hi ni bt hn vi i tng khch hng mc tiu ca mnh.
B quyt lm bn ni bt trong m ng cc k n gin ni
chuyn trc tip vi nhng ngi bn mun hng n.
Cng ging nh khi bn nghe gi tn mnh gia mt rng ngi
ang ni chuyn, th vic tip th ca bn cng s ni bt nh th
trong th gii qung co x b ngy nay.
3 Cu Hi Phi Tr Li Nhm m Bo Th Trng
Ngch Ca Bn C Kh Nng Sinh Li
Vic xy dng mt sn phm ph hp vi nim am m ca bn rt ng
hoan nghnh, nhng n cn phi c kh nng sinh li na. C nhn ti
trong lc tp trung vo th trng ngch m ti yu thch, ti vn c th
kinh doanh bt k lnh vc no c tim nng. Ti sao ?
Bi v am m ca ti l kinh doanh v tip th. Ch n gin th thi!
Ti yu cc quy trnh v do , nim am m chnh ny l ng lc thc
y ti lm vic nhiu hn l bn thn cc th trng ngch.
Cuc sng khng c g l chc chn c, ba cu hi ny s gip bn m
|77|
am M Hay Li Nhun?
bo kh nng sinh li cao nht ca th trng ngch m bn chn.
1. Xc nh xem khch hng ang tm kim iu g?
Mt cch tt nht bit khch hng ang tm kim iu g l vo
trang www.dlwmmm.com/seo - mt blog (nht k in t) hng
u v SEO. Sau khi ng k mt ti khon min ph, hy g th
trng ngch ca bn vo thanh tm kim.
By gi bn s bit c chnh xc bao nhiu ngi ang tm kim
t kha . N cng chia nh t kha bn ang tm kim ra v
cung cp thm nhiu kt qu ca cc t kha lin quan khc.
Thng thng nhng t kha ny s hng bn n cc th trng
ph mi m c l bn cha bao gi ngh n. Ti khuyn khch cc
doanh nghip nh lm iu ny, v c rt nhiu ngi pht hin
ra th trng hay cch ng dng nhng sn phm v dch v ca
chnh h m h cha tng ngh n.
Ngoi ra, cng c ny cng rt tuyt vi nu bn mun c xp
hng trn cc b my tm kim (nh Google, Yahoo, Bing...) v
cung cp thng tin gi tr cho nhng ai ang tham gia vo cuc
chi SEO (Search Engine Optimization ti u ha b my tm
kim).
Nu bn mun thc hin cc cuc tm kim a chc nng th
www.dlwmmm.com/trends l mt cng c tuyt vi khc ca
Google. Bn c th tm kim nhng t kha ph bin nht - theo
ma v theo quc gia.
Bn cng c th so snh s lng tm kim gia hai hay nhiu t
kha khc nhau. Google Trends s kt hp tin tc vi cc s kin
gii thch l do ti sao lng tm kim c th ln xung dao
ng bt thng trong mt thi gian nht nh.
Hn na, bn c th tm hiu mt th trng ngch no c hp
dn hay khng bng cch nhn vo Google Hot Trends (Cc xu
hng nng hi). ng dng ny s a ra 100 kt qu tm kim
cao nht trong mt gi va qua. N cng s gii thiu cho bn cc
blog (nht k in t) cng nh cc cu chuyn, tin tc mi.
www.dlwmmm.com/keyword cng gi cho bn v gi ca mi
ln bm (click) chut. iu ny hu ch khi bn mun bit chi ph
qung co trn Google tn km bao nhiu. Nu mc cnh tranh
cao th chc chn rng nhiu ngi cng ang tm kim trong th
trng ngch ny.
2. Th trng ngch ca bn c kh nng sinh li khng?
Truy cp www.dlwmmm.com/cb. Clickbank l mt ch in t
vi hn 9,000 sn phm v cung cp s liu thng k cho tt c cc
sn phm ca h.
G th trng ngch ca bn vo v ch xem iu g xy ra.
bit c mc sinh li ca th trng ny, gravity (sc ht) l
mt ch s tham kho c gi tr. Bn c th bit bao nhiu sn phm
c lm ra, bao nhiu phn trm hoa hng c chi tr, v phn
trm doanh s c c nh s gii thiu ca cc cng tc vin.
Ch s gravity bng 0 c ngha l sn phm khng bn c. Nu
mt sn phm c ch s gravity bng hoc ln hn 30, c ngha l
sn phm y ang bn n. Nu ch s gravity ln n hng trm,
sn phm ang bn rt chy. (Ch s Gravity c th ln ti
1.000, nhng rt him)
Truy cp vo trang www.dlwmmm.com/google. G th trng
ngch ca bn vo khung tm kim v hy xem c bao nhiu qung
co xut hin bn tay phi.
S lng qung co nhiu c ngha l mi ngi ang chi tin
|79|
am M Hay Li Nhun?
nhm thu ht thm lng truy cp vo trang web ca h. V nu
h ang chi tin, th cng ng ngha l h c kh nng kim tin
t lnh vc ny.
Nu khng hoc c rt t qung co xut hin, vic trnh xa th
trng ngch c th s l iu tt. Tuy nhin, chnh bn s l
ngi phi quyt nh xem th trng ngch ca mnh l mt m
vng cha pht hin ang ch khai ph, hay ch l mt th trng
khng c kh nng sinh li.
Mt s suy lun thng thng v qua vic xem xt cc tham s
khc trong chng ny s gip bn ra quyt nh. Nu bn vn
cha chc chn, c mt s bi kim tra th trng m bn c th
thc hin nhng ti s cp sau.
Cn lu n v tr hoc quc gia m bn tin hnh tm kim thng
tin. Nu bn g t kha c, bn s nhn c kt qu khc so
vi M.
Bn c th t chnh sa li v tr cho chnh xc, iu ny c bit c
gi tr khi khch hng mc tiu ca bn ang mt khu vc khc.
Hy truy cp trang www.dlwmmm.com/fip. Flipper l mt a ch
ni ting chuyn mua bn cc trang web c hoc mi. Flipper c
th gip bn quyt nh xem th trng ngch ca mnh c kh
nng sinh li hay khng, bi v bn c th thy nhng website khc
trong cng th trng ang hot ng nh th no.
Nhng ngi ch trang web phi cng khai s tin h kim c,
l mt trong cc thng tin phi c lit k trn Flipper.
Ch rng khng phi lc no bn cng tm c kt qu. Nu th
trng ngch ca bn c xc nh mt cch c th v chi tit, c
th bn s khng tm thy trang web no tng ng. V mt lu
khc l khng phi s liu cng khai no cng ng.
3. Bn c th to ra lng truy cp min ph khng?
Khi bn bt u khi nghip vi mt ngn sch hn hp, vic thc
hin chin lc qung co trang web vi chi ph bng 0 tht s rt
quan trng.
C ba cch d dng to ra lng truy cp website min ph
(chng ta s i vo chi tit sau):
1. Cng tc vin (Affliate) (khng hon ton min ph, nhng
bn khng tn chi ph tr trc)
2. SEO (lng truy cp n t cc cng c tm kim mt cch t
nhin m bn khng phi tr tin)
3. Cc nhm hoc din n (ring bit hoc lin quan n th
trng ngch ca bn)
Hy m bo rng th trng ngch ca bn c th p dng t nht
l mt, l tng l hai hoc thm ch ba phng php to ra lng
truy cp website k trn.
|81|
am M Hay Li Nhun?
Chng 5.
Cc bc hnh ng
Xem xt qua mt lt danh sch cc tng ca bn. Cn nhc
xem c c hi no nhm sn phm hoc dch v ca bn vo
cc th trng hp khng.
S dng cng c tm kim trong chng ny m bo rng
c s lng khch hng tim nng cho mi tng.
nh gi cc tng ca bn da trn s am m v kh nng
sinh li ca d n. Mt iu rt quan trng l bn phi tht s
yu thch n - m bo rng vic bin tng thnh hin thc
l mt cng vic th v i vi bn.
Gch b bt c th g m bn bit chc rng s khng mang li
kt qu do thiu khch hng hoc thiu am m. Hy bt u
thu hp cc tng ca mnh li.

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(5 CHƯƠNG ĐẦU) LÀM ÍT HƠN KIẾM TIỀN NHIỀU HƠN PDF

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