Scribd Logo
Upload

Welcome to Scribd!

  • 13 views

    Questionnaire: Consumer Perception and Buying Behaviour For Car Tyres

    Uploaded by

    Atul Ninawat
    The document is a questionnaire about consumer perceptions and buying behaviors related to car tires. It contains 12 questions asking respondents for information like the number of vehicles they own, which tire brands they are aware of and prefer, their reasons for using or not using radial tires, factors that influence their purchase decisions, and where they prefer to buy tires. The goal is to understand consumers' tire purchasing habits and preferences.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Questionnaire: Consumer Perception and Buying Behaviour For Car Tyres

    Uploaded by

    Atul Ninawat
    13 views3 pages
    The document is a questionnaire about consumer perceptions and buying behaviors related to car tires. It contains 12 questions asking respondents for information like the number of vehicles they own, which tire brands they are aware of and prefer, their reasons for using or not using radial tires, factors that influence their purchase decisions, and where they prefer to buy tires. The goal is to understand consumers' tire purchasing habits and preferences.

    Original Description:

    mm

    Original Title

    Questionnaire

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document is a questionnaire about consumer perceptions and buying behaviors related to car tires. It contains 12 questions asking respondents for information like the number of vehicles they own, which tire brands they are aware of and prefer, their reasons for using or not using radial tires, factors that influence their purchase decisions, and where they prefer to buy tires. The goal is to understand consumers' tire purchasing habits and preferences.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    13 views3 pages

    Questionnaire: Consumer Perception and Buying Behaviour For Car Tyres

    Uploaded by

    Atul Ninawat
    The document is a questionnaire about consumer perceptions and buying behaviors related to car tires. It contains 12 questions asking respondents for information like the number of vehicles they own, which tire brands they are aware of and prefer, their reasons for using or not using radial tires, factors that influence their purchase decisions, and where they prefer to buy tires. The goal is to understand consumers' tire purchasing habits and preferences.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 3

    QUESTIONNAIRE

    CONSUMER PERCEPTION AND BUYING BEHAVIOUR FOR CAR TYRES


    NAME

    : _________________________

    ADDRESS

    : ______________________________________________________________
    ______________________________________________________________

    1) NO. OF VEHICLES OWNED


    BRAND:

    1st
    2nd
    3rd
    4th

    AGE : __________________________

    : ______________

    : __________________________
    : __________________________
    : __________________________
    : __________________________

    2) DO YOU PURCHASE TYRES YOURSELF? (TICK )


    YES

    NO

    3) WHICH TYRE BRANDS ARE YOU AWARE OF? (TICK )


    1) MRF

    2) JK

    3) CEAT

    4) APOLLO

    6) OTHERS

    ____________________________ (PLEASE SPECIFY)

    4) BRAND PREFERENCE(TICK )

    1) MRF

    2) JK

    3) CEAT

    4) APOLLO

    6) OTHERS

    __________________________ (PLEASE SPECIFY)

    5) WHICH TYPE OF TYRE ARE YOU AWARE OF? (TICK )


    1) NYLON TYRE

    2) RADIAL TYRE

    6) WHICH TYPE OF TYRE ARE YOU USING? (TICK )

    1) NYLON TYRE

    2) RADIAL TYRE

    7) REASONS FOR NOT USING RADIIAL TYRES


    (RANK ACCORDING TO IMPORTANCE)

    COST CONSIDERATION
    TO AVOID DECREASE IN FUEL EFFICIENCY
    TO AVOID HEAVINESS IN STEERING
    UNAWARE OF BENEFITS

    : __________________
    : __________________
    : __________________
    : __________________

    8) REASON FOR USING RADIAL TYRES


    (RANK ACCORDING TO IMPORTANCE)

    BETTER ROAD GRIP


    SAFTEY
    PUNCTURE RESISTANCE
    HIGH BRAKING EFFICIENCY
    LESS ROLLING RESISTANCE
    RIDING COMFORT
    MAINTENANCE COST
    COST PER KILOMETER

    : _______________________
    : _______________________
    : _______________________
    : _______________________
    : _______________________
    : _______________________
    : _______________________
    : _______________________

    9) WHAT NEEDS TO BE IMPROVED?(TICK )

    COLOURED TYRES

    MILEAGE

    PRE-BALANCED

    TUBELESS TYRES

    PUNCTURE RESISTANCE

    10) HOW DID YOU CAME TO KNOW ABOUT THE PRODUCT? (TICK )

    TELEVISION

    RADIO

    NEWSPAPER

    ANY OTHER

    ______________(PLEASE SPECIFY)

    11) FACTORS AFFECTING YOUR PURCHASE DECISIONS


    (RANK ACCORDING TO IMPORTANCE)

    COST
    AFTER SALES SERVICE
    PUBLICITY
    NO COMPLAINT
    REPUTAYION OF DEALER
    MILEAGE

    : _______________________
    : _______________________
    : _______________________
    : _______________________
    : _______________________
    : _______________________

    12) FROM WHERE DO YOU PREFER TO BUY? (TICK ONE)


    i.

    ii.

    iii.

    SHOPPE

    WHY?

    RELIABILITY

    WIDE RANGE AVAILABLE

    PRODUCT AVAILABLE IN GOOD CONDITION:

    EXCLUSIVE DEALER

    WHY?

    FOR ECONOMY

    RELIABILITY

    SURE AVAILABILITY

    MULTIBRAND DEALER

    EASY COMPARISION
    GOOD BARGAINING

    WHY?
    :
    :

    You might also like