GEE-TECH

RUBRIC 5 Ps of Marketing

Student(s)____________________________________________________________________________
Lesson Objective Missing (1) C Level (2) B Level (3) A Level (4)
Product
Description Not included Product Name C + Industry/Category B + Details of Item
Image Not Included N/A N/A Present
People
Image of
ideal
customer
Not included N/A Included B + Fits description
of target market
Age Not included N/A N/A Present
Gender Not included N/A N/A Present
Psycho
Graphic
Not included N/A N/A Present
Income Not included N/A N/A Present
Appeal of
product to
customer
Not included N/A What are the products
benefits?
B + Why are the
benefits of the
product useful to
the consumer.
Price
Price for
item
Not included N/A N/A Present
Comparable
product #1
Not included Identified C + Image B + Reason of why
this is comparable
Comparable
product #2
(Ex. Credit)
Not included Identified C + Image B + Reason of why
this is comparable
Place
Image of
location
Not included N/A N/A Present
Location
explanation
Not included N/A N/A Present
Promotion
Promotional
example
Not included N/A N/A Present
Tally Points

Total Points = _______/52 pts. Grade = _______/100
Notes: ______________________________________________________________________________
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