CHAPTER-2

RESEARCH METHODOLOGY

The project started by approaching India Infoline Ltd toknow about the market potential for De-
mat account inKolkata, with reference to the other companies operatingin the same area.There
after some area were according toconvenience where in survey conducted on that area tofind out
how much market potential of companies product De-mat account,and also find out what other
facilities andservices the target audience wants regardingproducts.some area was selected from
Kolkata,and thename of the area are north Kolkata, south Kolkata,centralKolkata areas under the
India Infoline Ltd branch atVaishnue Chember, 5 floor, Room no-5026 Bravon Road , Kolkata-
700 001.The study was deal with market potential of De-mataccount and Trading account
offered by company andPMS,MF,IPO of different companies sales by India InfolineLtd. This
will be reflected from the question contained inthe questionnaire discussed later in the project
report.
a)Sample:The sample was selected for stock broker for De-mataccount; I started interviewing
with stock broker forDe-mat account and Trading account.

b)Description of the sample:The sample for De-mat account and Trading accountall stock broker
in north Kolkata,south Kolkata,centralKolkata.

c)Sample size:Total sample size was restricted to 100for all segments in the north Kolkata,
central Kolkatasouth Kolkata.

d)Tools:The tool that was used to conduct the study was questionnaire designed by me , which
was mixture of open ended and close ended question. The questionnaire was designed in a such
so as to cover the relating to De-mat a/c.

e)Method of data collection:All the data was collected through one to oneinterview. All the
question discussed above wereexplained to the respondent proper care has beentaken to see that
respondent understand the questionclearly and answer to in without any hurry. All therespondent
were interviewed at their convenience sothat there is no chance that the interviewer
comprehends. The responses clearly without sufferingfrom any ambiguity.
Limitation of the project
I have collected all the datas by questioningdirectly to the customers or to the employee of
thebrokerage firms, so they may provide wronginformation to me.Most of the customers are not
interested to givethe answer of all the questions, so it generallycreates a huge problem at that
time.