Communications Plan: C-SPAN BIG TEN BUS TOUR

News/Overview: The C-SPAN bus is an interactive, multi-media learning center that

brings C-SPANs coverage of public affairs to communities nationwide and teaches
students, teachers and the public how to follow Washington Your Way. Aboard the C-SPAN
Bus, visitors will learn about C-SPANs programming and resources through HD-TVs, touch
screen computers, laptops, and mobile devices.

Place/Time: The C-SPAN bus will be parked in front of the Cole Student Activities Building
from 7:30 a.m.2 p.m. on Oct. 7. Dr. Loh will be interviewed on the bus from 9-10 a.m.,
and the bus will be open to the public from 11 a.m. 1 p.m.

Strategy/Goal:
1. Connect and inform politically active students about C-SPANs programming and
resources by inviting them on the bus and encouraging their interaction with the vehicles
education technology.

2. Use social media to increase awareness and engage students about the midterm
elections, potential C-SPAN internship/career opportunities, and public policy resources
available through C-SPAN.

3. Create a setting of symbiotic promotion for C-SPAN and the University of Maryland to
educate students about the 2014 mid-term elections and public policy journalism.

Target Audiences:
1. Current UMD students, specifically those involved in Student Government or who are
political science, journalism, communication, education or public policy majors.
2. Faculty
3. Staff

Key Messages:
The C-SPAN bus will provide an interactive learning experience for students, teachers and
the public on media literacy best practices and how to stay informed about national issues
during important political times.

Specific:
Students studying political science or journalism are often on the lookout for job and
internship opportunities. The C-SPAN bus will be equipped with representatives who can
speak to students about their interests and inform them on the many positions C-SPAN has
to offer.



Promotional Tools and Distribution:
Website
Event (Oct. 7)
Email to communicators
Social Media

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