PEMBANGUNAN

LOGO
Topik 3
What is a LOGO?
Perkataan LOGO berasal dari
perkataan GREEK bermaksud
bahasa
LOGO ialah simbol, sign, modern
pictograph atau pictogram
menunjukkan identiti dan mewakili
syarikat, organisasi perniagaan,
produk dan acara tertentu.
LOGO
Represents a large amount of
information compressed into a
single VISUAL statement.
What makes a GOOD logo?
Immediate impression
Interesting to LOOK at
Immediate recognizable without
explanation
Should have a uniqueness that
distinguishes it from other logos
Be able to used for many years
Simplicity - the less is more
Which format will you use?
Abstract symbol or pictograph?
Symbols can evoke strong emotional
responses
Usually stylized pictorial or abstract
icons
Which format will you use?
Logotypes or typographic symbols?
Name - set in typeface
Usually found without a graphics
symbol
Sometime logotype based on the
initials of company as letterforms
Which format will you use?
Trademarks & Descriptive Symbols?
Trademark is a name, symbol or
combination of the two
It will carry the
TM
sign
Logo Development
The creation of a graphical identity or
logo to represent a business,
organization, or product, is a complex
and demanding task.
An effective logo needs to be unique,
distinctive, and memorable; it must also
be appropriate to the organization,
product, or idea it represents.
WHY DO YOU NEED
PROFESSIONAL LOGOS?
Your corporate logo is the first brick in
your image. Without a logo, you have no
brand, and thus no consistent image to
convey to your customers
Your logo design will act as the
signature of your company, so be sure
to get a logo that represents your
corporate image

Place your logo design on all collateral
including stationery (business cards, etc.),
advertisements, signage and
presentations so that your clients and
partners remember you.
Corporate Logos will help give your
company the professional image that
you need to compete in this competitive
economy