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    Three Generic Strategies Model Model of Aircraft: Captain Gopinath

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    darshan1793
    Captain Gopinath founded Air Deccan in 2003, inspired by the low-cost airline model of Southwest Airlines. Air Deccan offered low fares to stimulate demand while reducing costs and increasing aircraft utilization. Some of Air Deccan's strategies included operating from secondary airports, single-class aircraft configuration, and outsourcing ground operations. However, Air Deccan struggled after selling a majority stake to Kingfisher Airlines in 2008, as the brands diluted each other and both airlines were loss-making. This led to rising fares and loss of market share to other airlines.

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    Three Generic Strategies Model Model of Aircraft: Captain Gopinath

    Uploaded by

    darshan1793
    20 views1 page
    Captain Gopinath founded Air Deccan in 2003, inspired by the low-cost airline model of Southwest Airlines. Air Deccan offered low fares to stimulate demand while reducing costs and increasing aircraft utilization. Some of Air Deccan's strategies included operating from secondary airports, single-class aircraft configuration, and outsourcing ground operations. However, Air Deccan struggled after selling a majority stake to Kingfisher Airlines in 2008, as the brands diluted each other and both airlines were loss-making. This led to rising fares and loss of market share to other airlines.

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    Air Deccan

    Original Title

    Air Deccan

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    Captain Gopinath founded Air Deccan in 2003, inspired by the low-cost airline model of Southwest Airlines. Air Deccan offered low fares to stimulate demand while reducing costs and increasing aircraft utilization. Some of Air Deccan's strategies included operating from secondary airports, single-class aircraft configuration, and outsourcing ground operations. However, Air Deccan struggled after selling a majority stake to Kingfisher Airlines in 2008, as the brands diluted each other and both airlines were loss-making. This led to rising fares and loss of market share to other airlines.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    20 views1 page

    Three Generic Strategies Model Model of Aircraft: Captain Gopinath

    Uploaded by

    darshan1793
    Captain Gopinath founded Air Deccan in 2003, inspired by the low-cost airline model of Southwest Airlines. Air Deccan offered low fares to stimulate demand while reducing costs and increasing aircraft utilization. Some of Air Deccan's strategies included operating from secondary airports, single-class aircraft configuration, and outsourcing ground operations. However, Air Deccan struggled after selling a majority stake to Kingfisher Airlines in 2008, as the brands diluted each other and both airlines were loss-making. This led to rising fares and loss of market share to other airlines.

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    of 1

    Captain Gopinath

    Journey from Armed Force Farming Air Deccan


    The A Class passengers are Harsha, Ronak, Ankit, Tanvi G, Sonal &
    Ashraf
    Rebranding

    Renaming from Air


    Deccan to Deccan

    !e" Tagline # The Choice


    is Simple $l%e an& 'ello"
    name replace& (' Re& an&
    )hite

    Sol& *+, stake to


    -ingfisher Airlines in .a'
    *//01

    !o o%tso%rcing of check# in
    staff

    Replacement of Ailing
    Aircrafts

    Cost inc%rre& in re(ran&ing


    process 2 Rs1 34 crore

    .arket Share 2 *31*,


    Gopinaths Success Mantras

    !ever Give 5p6

    7%rs%e 'o%r 7assion


    Air Deccans No-Fris! "o# $ost%

    8ffering lo" fares to stim%late &eman&

    Selecting ro%tes to stim%late &eman&

    Re&%cing costs, increasing %tili9ation


    a1 Re&%ce the cost of its operations
    (1 7rovi&e a no#frills service
    c1 Seek high aircraft %tili9ation
    .
    7rovi&ing a safe an& on#time service
    .
    :ncreasing ancillar' reven%es
    &hree Generic Strategies Mode

    Cost ;ea&ership Strateg'

    Differentiation Strateg'

    <oc%s Strateg'
    Mode of Aircraft

    8perating on secon&ar' airports

    Single Class Config%ration

    !o :n#flight Services

    ;o"er emplo'ees per aircraft

    8%tso%rcing of gro%n& operations


    Faiure of Ac'uisition

    .ars vs1 >en%s

    Dil%tion of the ?Air Deccan@ $ran&

    $oth loss making entities

    Rise in fares

    8ther ;CC picke& %p the market share lost (' Air


    Deccan

    High gestation of overseas ro%tes

    High service eApectation


    ())*+ Starte&
    Deccan Aviation
    operations1
    Bprovi&ing
    chartere&
    helicopter an&
    small aircraft
    across :n&iaC
    ,--.+Commence
    & Air Deccan
    operations1B:nspir
    e& (' the lo"#
    cost airline
    mo&el of So%th
    )estC
    ,--/+Deccan
    Aviation
    eAten&e& to Sri
    ;anka1
    ,--*+Air Deccan
    merge& "ith
    -ingfisher
    Airlines1
    ,--)+Commence&
    Deccan D+/ an& ran
    for the ;ok Sa(ha
    elections1

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