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  • Crown Cork and Seal Case Analysis: Factors Affecting Competition in Metal Container Industry

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    Crown Cork and Seal was a leading metal container manufacturer that focused on enhancing its existing product line, expanding in the US and abroad, and providing high customer service, which led to increased sales and profit growth. The metal container industry was changing with more manufacturers integrating backward and new materials like aluminum replacing tin. Crown succeeded by sticking to its core business while larger firms that diversified lost out. The document recommends Crown strengthen R&D, embrace new technologies, and diversify into related product lines to continue its success.

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    Strategy

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    Sec1 Group11 CrownCork&Seal

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    Crown Cork and Seal was a leading metal container manufacturer that focused on enhancing its existing product line, expanding in the US and abroad, and providing high customer service, which led to increased sales and profit growth. The metal container industry was changing with more manufacturers integrating backward and new materials like aluminum replacing tin. Crown succeeded by sticking to its core business while larger firms that diversified lost out. The document recommends Crown strengthen R&D, embrace new technologies, and diversify into related product lines to continue its success.

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    16 views1 page

    Crown Cork and Seal Case Analysis: Factors Affecting Competition in Metal Container Industry

    Uploaded by

    Sandeepacnt Familynreltvs
    Crown Cork and Seal was a leading metal container manufacturer that focused on enhancing its existing product line, expanding in the US and abroad, and providing high customer service, which led to increased sales and profit growth. The metal container industry was changing with more manufacturers integrating backward and new materials like aluminum replacing tin. Crown succeeded by sticking to its core business while larger firms that diversified lost out. The document recommends Crown strengthen R&D, embrace new technologies, and diversify into related product lines to continue its success.

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    © All Rights Reserved
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    CROWN CORK AND SEAL CASE ANALYSIS

    FACTORS AFFECTING COMPETITION IN METAL CONTAINER INDUSTRY


    Increasing Self Manufacturers- Backward Integration
    New Material Introductions-Shift from Tin to Aluminium
    Package revolution- Containers used as an advertising vehicle
    CROWNS STRATEGY
    Focussed on enhancing existing product line
    Expansion within the US and investment abroad
    High level of customer service
    ADVANTAGES OF SMALLER FIRMS OVER BIG CORPORATES
    Big corporates lost out when they attempted to diversify
    Crowns sales growth and profit growth increased as they stuck to their core
    business
    RECOMMENDATIONS TO MANAGEMENT
    Strengthen R&D and embrace new technological changes
    Diversify into related product lines

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