WORLD BLOOD DONOR DAY

MEDIA COVERAGE REPORT

The following summarizes the media response to World Blood Donor Day on June 14
th
, 2012. Coverage appeared
on local morning shows in 3 of the 5 major networks and reached an estimated audience of over 115,000 for a
publicity value of $5,496.85. In addition, radio broadcast, print and online media coverage is detailed below.

Television Broadcast:
Source Name of Show Description Link
Nielson
Audience Reach
Publicity
Value
KTVT-TV, CBS11
CBS 11 This
Morning Donor Kurk Gayle interview http://dfw.cbslocal.com/video 19,328 $1,132.56
KXAS-TV, NBC 5 NBC 5 First at Four Yesenia Olide interview http://www.nbcdfw.com/news/local 32,998 $1,493.81
WFAA-TV, ABC 8
Good Morning
Texas Brandye Norman interview .wfaa.com/good-morning-texas 31,704 $1,435.24
WFAA-TV, ABC 8
Good Morning
Texas
Anchors promote blood
donation WFAA-TV.2 31,704 $1,435.24


Radio Broadcast:
Source
Name of
Show Description Link
Audience
Persons
6+
Audience
Men 25-
54
:30
Second
Value
WBAP-
AM
Sean
Hannity (4/6)
Summer need, and need for O
negative blood donors http://www.cisionpoint.com/4723631540 23,600 5,700 $225.00
WBAP-
AM
Sean
Hannity (6/6)
Every 90 seconds someone in the
Carter BloodCare service area
needs a blood transfusion http://www.cisionpoint.com/4723631550 23,100 5,100 $225.00
KRLD-
AM
Morning
News
World Blood Donor Day and
BOGO's in June http://www.cisionpoint.com/4723631500 24,000 4,500 $125.00




National Online Coverage:
Source Description Link Unique Visitors Per Month
MSNBC - Dallas/Fort Worth
World Blood Donor Day and
summer need http://www.msnbc.msn.com/id/47811524 33,425,800



Print Newspapers:
Source Description Circulation
Dallas Morning News - Sports Texas Rangers blog and World Blood Donor Day 405,349


CBS 11 This Morning




Kurk Gayle Donor


NBC 5 First at Four







WFAA - Good Morning Texas





Brandye Norman Director of Mobile Collections