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ASSIGNMENT QUESTION PAPER

DRIVE FALL 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME MK0010- Sales Distribution and Supply Chain Management
BK ID B1721
CREDIT & MARKS 4 Credits, 60 marks

Q.No Questions Marks Total Marks
1
When one member of distribution channel tries to maximize its profits at the
expense of rest of the members, it will create conflicts, resulting in the decline of
profits. To avoid these conflicts, now retail firms have started forming vertical
Marketing systems (VMS). Explain the three types of VMS through which goods
and services are usually distributed to customers.
Definition of VMS 2
Three types of VMS 8 10
2

Explain recent trends in the area of sales management under International sales
management.
Definition of sales management 2
Explanation of trends 8 10
3

An organization needs to be extremely cautious in making investments in various
types of inventories. The extent of control required to be maintained on all items is not the
same. Explain some important tools of Inventory management like ABC analysis, Just-In-
Time & Economic order quantity model.
Definition of Inventory and Inventory
Management
3
ABC analysis, Just-In-Time &Economic Order
Quantity Model
7 10
4

Explain the SCOR model with a diagrammatic representation.
SCOR model 5
Focusing Aspects with diagram 5 10
5

Explain the challenges faced by International Sales Manager
Listing of challenges faced by International
manager

10 10
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6

Describe the supply chain Benchmarking Procedure.

Definition of Benchmarking. 2
Procedure for supply chain benchmarking 8 10

Note Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.