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ASSIGNMENT QUESTION PAPER

DRIVE FALL 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME MK0012- Retail Marketing
BK ID B1723
CREDIT & MARKS 4 Credits, 60 marks


Q.No Questions Marks Total Marks
1 Discuss the Retail pricing strategies.

Explanation about pricing in retail 2
Retail Pricing Strategies 8 10
2
Describe the Retail Buying Process in brief.

Definition of retailing 2 10
Explanation of retail buying process 8
3
Explain the Retail Merchandising Management (RMM) in brief.

Definition of Retail Merchandising 3
Steps involved in RMM 7 10
4

Define e-tailing. Explain the future of electronic retailing.

Definition of e-tailing 2
Future of e-tailing 8 10
5

Price is a highly sensitive and visible part of retail marketing mix. Retailers overall
profitability depends on Pricing. It plays an important role in strategic decision
making process. Explain various pricing strategies are adapted by the retailer
according to the situation.

Explanation of pricing in Retail 2
Retail Pricing strategies 8


10
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6
Describe any three Rural retail strategies in brief.

Definition of Rural retail 2
Any three Rural retail strategies 8 10

Note Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.