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ASSIGNMENT

DRIVE FALL 2014
PROGRAM Bachelor of Business Administration- BBA
SEMESTER 3
SUBJECT CODE &
NAME
BBA 304 - Advertising and sales
BK ID B1598
CREDIT & MARKS 4 CREDITS, 60 MARKS


Q.No Questions Marks Total Marks
1 Define advertising and discuss the various functions of advertising.
A Meaning
Functions

4
6
10
2 Explain the consumer buying decision process.
A consumer buying decision process

10 10
3 Observe any newspaper advertisement of any consumer durable company. What
is the target audience and what are benefits of choosing newspaper for
advertisement.
A Selection of appropriate advertisement
Identifying target audience
Advantages of newspaper advertisement

3
3
4
10
4 What is media planning and what are the steps in media planning process?
A Meaning
steps

4
6
10
5 What do you understand by Public relations? What is the difference between PR
and advertising?
A Meaning
Difference between advertising and PR

4
6
10
6 Write short notes on:
a) Sales quota
b)sales force
A a) meaning and objectives of sales quota
b) meaning and role of sales force

10

10
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*A-Answer

Note Answer all questions. Kindly note that answers for 10 marks questions should
be approximately of 400 words. Each question is followed by evaluation scheme.