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ASSIGNMENT

DRIVE FALL 2014
PROGRAM Bachelor of Business Administration- BBA
SEMESTER 4
SUBJECT CODE &
NAME
BBA 405 Retail Management
BK ID B 1716
CREDIT & MARKS 2 Credits, 30 marks

Note Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.


Q.No Questions Marks Total Marks
1 Explain different types of Retail formats and types

Explanation of retail formats
Detail Explanation of each type

2
8
10
2 Explain retail marketing mix.

Explanation

10 10
3 What are the elements of store design? Explain each in detail.

Explanation

10 10