Social Editorial Calendar

2014-2015

























Date Events and initiatives Hashtags / Users
University of Maryland Initiatives
September Kickoff of Launch UMD (crowdfunding) #LaunchUMD
September Be Smart Be Safe #BeSmartBeSafe
September Walk Smart College Park @WalkSmart, @UMPD
September Rule of Thumb/Its On Us campaign @RuleofThumbUMD,
#ItsOnUs
Sept. 2 First Day of Classes
Sept. 11-14 The Clarice NextNOW Fest #NextNowFest
Sept. 12-14 Family Weekend #UMD, #FamilyWeekend
Sept. 17-18 First Look Fair #FirstLookFair
Sept. 22 Launch UMD Round 1 projects #LaunchUMD
Sept. 23 Campus Scavenger Hunt
Sept. 25 TERPRIDE lunchtime visit to Baltimore #TERPRIDE
Sept. 26 Stamp All Niter #AllNiter
National Events and Holidays
September National Alcohol and Drug Addiction
Recovery Month
#RecoveryMonth
Sept. 1 Labor Day #LaborDay
Sept. 12-20 Baltimore Innovation Week #BIW14
Sept. 14 200th Anniversary of Star Spangled Banner
Sept. 15- Oct. 15 Hispanic Heritage Month #HispanicHeritageMonth
Sept. 17 Constitution Day
Sept. 23 UN Climate Summit #Climate2014


Date Events and initiatives Hashtags / Users
University of Maryland Initiatives
October 25th Anniversary of Alumni Association #25DaysUMD
TBD Sexual misconduct policy announcement #RuleOfThumb
Oct. 4 Alumni Zone Tailgate/Ohio State game #UMD, @UMTerps
Oct. 11 College Park Thinkathon #ThinkathonUMD
Oct. 13 Visit Maryland Day #VisitUMDay
Oct. 15 TERPRIDE on Campus (raise visibility of
homecoming weekend events)
@/#UMDHomecoming,
#BeatIowa
Oct. 16 TERPRIDE lunch visit to Montgomery County #TERPRIDE
Oct. 17 Homecoming pre-party and pep rally/
Maryland Madness
@/#UMDHomecoming,
#BeatIowa
Oct. 16-22 Mpact Week: Innovation Forum - Disaster
Resilience
#Mpact, @eceUMD
(Clark School)
Oct. 16 Fischell Festival @UMDBioE
Oct. 18 Alumni Zone Tailgate Univ. of Iowa Football
game (Homecoming)
@/#UMDHomecoming,
#BeatIowa
Oct. 22 Launch UMD Round 2 projects #LaunchUMD
September
October
Social Editorial Calendar
2014-2015

























Date Events and initiatives Hashtags / Users
National Events and Holidays
October Domestic Violence Awareness Month
October National Cyber Security Awareness Month #NCSAM
October National Work and Family Month #WAWNWFM
October National Breast Cancer Awareness Month #BCaware, #BCAM
October National Arts & Humanities Month
October National Literacy Month #NationalLiteracyMonth
Oct. 5-11 Fire Prevention Week #FPW
Oct. 14 50th Anniversary of MLK receiving Nobel
Peace Prize
#MLK
Oct. 31 Halloween #HappyHalloween


Date Events and initiatives Hashtags / Users
University of Maryland Initiatives
November Fearless Ideas Regional Event in Baltimore
Nov. 1 Priority Freshmen Application Deadline #UMD
Nov. 1 Alumni and Athletics Joint Tailgate at Penn
State
#GoTerps, @UMTerps,
@Maryland_Alumni
Nov. 9 Color My College 5k @ColorMyCollege
Nov. 11 Povich Sports Symposium Racism in Sports @MerrillCollege
Nov. 15 Veterans Day Game recognizing service;
Terps v. Michigan State), Alumni Zone
Tailgate / Michigan State Football Game
#VeteransDay,
#GoTerps, @UMTerps,
@Maryland_Alumni
Nov. 20 Bioscience Research & Tech Review Day
Nov. 21 Groundbreaking ceremony for new Clark Hall
bioengineering building
@UMDBioE
Nov. 22 Alumni and Athletics Joint Tailgate at
University of Michigan
@UMTerps,
@Maryland_Alumni
National Events and Holidays
November Native American Indian Heritage Month
November National Alzheimer's Disease Awareness
Month
#EndALZ
November National Diabetes Month #DiabetesMonth
November National Entrepreneurship Month #Entrepreneurship
Nov. 4 Midterm Elections #2014Midterms
Nov. 11 Veteran's Day #VeteransDay
Nov. 15 America Recycles Day #AmericaRecyclesDay,
@SustainableUMD
Nov. 17-23 Global Entrepreneurship Week #GEW2014
Nov. 18 National Entrepreneurs' Day
Nov. 27 Thanksgiving #Thanksgiving
November
October Continued
Social Editorial Calendar
2014-2015

























Date Events and initiatives Hashtags / Users
University of Maryland Initiatives
December Fearless Ideas Regional Event in
NYC
#FearlessIdeas
Dec. 10 Scholarship Day #UMDGrad,
@UMDCommencement
Dec. 15-20 Final Exams #MyTestudo, #FinalsWeek
Dec. 20 Winter Commencement
TBD Scholarship Day #ScholarshipDayUMD
National Events and Holidays
Dec. 16-24 Hanukkah #HappyHanukkah
Dec. 24 Christmas Eve
Dec. 25 Christmas #MerryChristmas
Dec. 26-Jan.1 Kwanzaa
Dec. 31 New Year's Eve #NYE


Date Events and initiatives Hashtags / Users
University of Maryland Initiatives
January - February Be Smart Be Safe #BeSmartBeSafe
January - February Walk Smart College Park #WalkSmart, @UMPD
January Launch UMD Round 3 projects #LaunchUMD
Jan. 20 Fall 2015 admission apps due #UMD
Jan. 30-Feb. 1 Bitcamp #UMD, #bitcamp
TBD TS/UM Social Innovation
Challenge winners announced

National Events and Holidays
January National Mentoring Month #NationalMentoringMon
th
Jan. 1 New Year's Day
Jan. 16 National Religious Freedom Day
Jan. 19 Martin Luther King Day #MLK


Date Events and initiatives Hashtags / Users
University of Maryland Initiatives
Feb. 1 Sexual Assault campaign launch
TBD Stampfest #StampFest
TBD Do Good Challenge Launch @DoGoodChallenge,
@UMDPublicPolicy
National Events and Holidays
February Black History Month #BlackHIstoryMonth
February American Heart Month #AmericanHeartMonth
January
February
December
Social Editorial Calendar
2014-2015

























Date Events and initiatives Hashtags / Users
Feb. 2 Groundhog Day #GroundhogDay
Feb. 11 National Inventor's Day #IWantToInvent
Feb. 14 Valentine's Day #ValentinesDay
Feb. 16 President's Day #PresidentsDay
Feb. 22-28 National Engineers Week #Eweek2015
TBD Maryland Arts Day


Date Events and initiatives Hashtags / Users
University of Maryland Initiatives
March Mixed Madness (multiracial and biracial
heritage month)
@theStampUMD
March Launch UMD Round 4 projects #LaunchUMD
March 15-22 Spring Break/Alternative Spring Breaks #SpringBreak, #AltBreaks
TBD Social Enterprise Symposium @SmithSchool
TBD 2015-2016 FAFSA Deadline #FinancialAid, #FAFSA
National Events and Holidays
March March Madness #MarchMadness,
@UMTerps
March Women's History Month #WomensHistoryMonth
March National Nutrition Month #Nutrition, @WellTerp,
@UMDPublicHealth
March American Red Cross Month
March Irish-American Heritage Month
March National Athletic Training Month #NATM2015, @UMTerps
March National Brain Injury Awareness Month #BIAMonth, #BrainInjury
March 15-21 National Poison Prevention Week
March 17 St. Patrick's Day #StPatricksDay
March 25 Maryland Day (state holiday, not campus
holiday)
#MarylandDay


Date Events and initiatives Hashtags / Users
University of Maryland Initiatives
April 30 Days of EnTERPreneurship #30DaysTerps
April 9 Public Health Research@Maryland Day @UMDPublicHealth
April 22 Cupids Cup @SmithSchool,
#CupidsCup
April 26 Maryland Day #MarylandDay,
@UofMaryland
TBD UMD Bike Week @DOTS_UMD
March
April
February Continued
Social Editorial Calendar
2014-2015

























Date Events and initiatives Hashtags / Users
TBD Maryland in Manhattan (TERPRIDE visit to
NYC)
#TERPRIDE
TBD Terpstock Music Festival
TBD Do Good Challenge #DoGood,
@UMDPublicPolicy
TBD Invention of the Year Awards @UMDTechTransfer
TBD Good Neighbor Day #GoodNeighborDay,
@UMD_OCE
TBD Events for Sexual Assault Awareness Month #RuleofThumb, #ItsOnUs
National Events and Holidays
April Autism Awareness Month #AutismAwareness
April Sexual Assault Awareness Month #SAAM, #ItsOnUs,
#RuleOfThumb
April National Financial Literacy Month #FinLit
April Alcohol Awareness Month #AlcoholAwarenessMonth
April National Minority Health Month #NMHM15
April 5 Easter #Easter, #HappyEaster
April 6-12 National Public Health Week #NPHW,
@UMDPublicHealth
April 12-18 National Architecture Week
April 15 Tax Day #TaxDay
April 22 Earth Day #EarthDay
TBD National Park Week #NationalParkWeek


Date Events and initiatives Hashtags / Users
University of Maryland Initiatives
May 3 University Awards Banquet #UMD
May 14-20 Final Exams #MyTestudo, #FinalsWeek
May 21 Spring Commencements #UMDGrad,
@UMDCommencement
May 28 32nd Annual HCIL Symposium @I_UMD, @UMDScience
May 28-June 27 2015 National Orchestral Institute & Festival @TheClariceUMD,
@TerpsMusic, #NOI215
TBD Art Attack #UMD, #ArtAttack,
@SEE_UMD
TBD Research Day
National Events and Holidays
May Asian American and Pacific Islander Heritage
Month
#AAPI
May Jewish American Heritage Month #JAHM
April Continued
May
Social Editorial Calendar
2014-2015
























Date Events and initiatives Hashtags / Users
National Events and Holidays
May Mental Health Awareness Month #MentalHealth,
@UMDHealthCenter
May National Bike Month #NationalBikeMonth,
@DOTS_UMD
May 10 Mother's Day #MothersDay
May 25 Memorial Day #MDW2015


Date Events and initiatives Hashtags / Users
University of Maryland Initiatives
May 28-June 27 2015 National Orchestral Institute & Festival @TheClariceUMD,
@TerpsMusic, #NOI215
National Events and Holidays
June LGBT Pride Month #LGBT, #Pride
June 14 Flag Day #FlagDay
June 21 Fathers Day #FathersDay
Date Events and initiatives Hashtags
Date Events and initiatives Hashtags
Date Events and initiatives Hashtags / Users
University of Maryland Initiatives
TBD Big 10 Anniversary #ThinkBIG
TBD Psychology 3nd Annual Summer Diversity
Conference
@BSOSumd
National Events and Holidays
July National Ice Cream Month @TheStampUMD (Dairy
stories)
July 2 51st Anniversary of Civil Rights Act of 1964
July 4 Independence Day #IndependenceDay,
#4thofJuly
TBD College rankings released
TBD Fulbright Scholars Program #Fulbright


Date Events and initiatives Hashtags / Users
University of Maryland Initiatives
TBD New Student Welcome at Xfinity Center #Classof2019, #GoTerps
National Events and Holidays
Aug. 26 Women's Equality Day #WomensEqualityDay
Aug. 29 College Colors Day #CollegeColorsDay
June
August
July
May Continued