Lyft - Giacomo

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VIDEO AUDIO

1
Fullscreen shot of the Lyft
splash image.
NARRATOR (VO)
And now, a Lyft driver spotlight.
An elegantly dressed man sips
from a coffee cup. Light
music plays. He suns his
face with a look of total
boredom. Pull back to show
an Italian villa, including a
woman driving a herd of goats
around.
NARRATOR (VO)
Giacomo Fellini. 3rd son of an apricot
farmer. Greatest race car driver since
Frederico Napolitano.
Cars race around a track to a
cheering crowd.
CLOSE UP: Giacomo driving his
car, the same look of boredom
on his face.
CUT TO: Giacomo on stage,
victorious, bottles of
champagne popping around him.
His face is stone.
NARRATOR (VO)
But he soon grew bored of life in his
homeland.
Establishing shot of a
beautiful San Francisco day.
NARRATOR (VO)
So he moved to San Francisco, where he
became a driver for Lyft.
A trendy-looking couple in
their 20s, MIKE and SUSAN,
stand on the curb.
CLOSE UP: Mike accesses the
Lyft app from his smartphone.
One tap and a message flashes
saying that a driver is on
his way.
Giacomo leans against his
black Italian sportscar,
sipping a cup of coffee. His
phone beeps. He pulls it out.
CLOSE UP: Phone Graphic -
"Pick Up at Mission and 4th."
VIDEO AUDIO
2
CUT TO: Car speeding away.
Mike and Susan still
standing. Giacomo skids into
view and pulls up in front of
them. The doors open to show
Giacomo beckoning and yelling
at them to get in.
GIACOMO FELLINI
Dai, andiamo!
They get in the car. MIKE
Can you get us to Redwood in 15
minutes?
GIACOMO FELLINI
Bah, facile! I can get you there in
10.
CUT TO: His foot slamming on
the gas.
CUT TO: Shot of his car
speeding off down the street.
CUT TO: altered Lyft splash
image with room in bottom
lower half for a driver
lineup.
Giacomo Fellini stands next
to his car amongst the lineup
of other drivers.
NARRATOR (VO)
Giacomo Fellini, just one of the
awesome drivers that power Lyft.

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