QUESTIONS FOR FOCUS GROUPS

1

No. Questions Responses
1 What is the consumer behavior towards rice?
2 Which type of rice which you mostly
consume?

3 What are the short comings of rice which you
consume?

4 What are benefits which it gives you?
5 Are you satisfied with the quality of rice you
use?

6 How often do you purchase rice and how
make the purchase decision?

7 How often you purchase rice in a month and
how much do you pay for it?

8 In which time of the year you purchase rice in
case of bulk? What are the reasons?

QUESTIONS FOR FOCUS GROUPS
2

9 When price of rice increases do you use any
substitute? If yes then why if no then what are
the reasons?

10 If you buy rice in an attractive packing with
batter quality how much more money you can
pay?

11 Do you think packed rice can overcome the
short comings of unpacked rice?

12 Do you listen about any packed rice brand
name in Gujranwala before?

13 If we are going to launch a brand of packed
rice what is the batter way to sell it? Outlets
or grocery stores?

14 What is the better way to advertise for packed
rice?

15 What is the most appropriate name for the
brand?