MEDI A TOOL KI T

STEM
STEM
STEM
OBJECTIVE
As our communities and companies celebrate the
World Food Prize on October 16th , 2014 we as
media professionals have a bigger mission: To
excite youth and young professionals to choose
agriculture to create and grow their career.
According to research, we will need to feed 9 Bil-
lion people in the world and there will be a short-
age of almost 1 million jobs within various sectors
of the agriculture industries.
As media professionals, we must get this message
out to our target audience of 14-18 year olds that
are in the mindset of just starting to think about
college. In addition to those about to start their
college experience we must also include, as a
secondary audience, the students that are at our
universities who never considered that the agricul-
ture sector would provide opportunities for them.
PRIMARY TARGET AUDIENCE
Our primary target audience is going to male and females aged 14-18
years who will be enrolled as an eight grader thru senior year of high
school. During this time our target audience is forming ideas, dreams and
aspiration about what career do they want to have after accomplishing
graduation.
Some a four year education is in reach; others want to just apprenticeship
or complete a two year education path, the agriculture sector has jobs and
career paths to accommodate any of those educational paths.
By 2025 there will be a shortage of workers to fll the growing demand for
everything from farm operators to actually raise the products that will feed
our people, to bio genetic scientists to continue the work the Dr Borlaug
pioneered in Mexico with rust resistant wheat.
Media habits of our primary target audience show that they are very tech
savvy and consume most of their media on mobile devices through social
media and also through various media outlets. To effectively reach and call
to action this audience we need to take a tiered approach across social
media platforms, print, and online content.
SOCIAL MEDIA
Post or share about informative resources from the fndings of this report like such as
info-graphic Food for thought. This info-graphic is a great way to create awareness of
issues with world hunger and the job shortages in the agriculture in the near future. Dont
forget to like our page as well.
FACEBOOK
Post content about jobs in agriculture sector but also post information about world hunger
statistics and craft the message so that it relates to the shortage of jobs in the sector. But
make sure to attach the hashtag #foodforthought but also make sure to follow the @world-
foodprizeorg for additional resources. Engage the conversation with other brands, wish
them a happy world food prize or be creative about replying to one of their tweets during
the announcement.
TWITTER
Post videos about different jobs that are
available in agriculture and make sure to
include @stemconnector so viewers know
it is connected to STEMConnector. Also
include on the StemConnector YouTube
Channel various playlists of various videos
that relate to STEM
YOUTUBE
PRESS RELEASE
Sample Press Release:
FOR IMMEDIATE RELEASE:
Agriculture Sector Seeking to Fill Almost a Million Jobs
Des Moines, Iowa - October 16th, 2014 - By the year 2050 the agriculture sector is going
to have to feed nine billion people across the world. This demand will create the need of
900,000 jobs of various disciplines in the agriculture sector.
The STEM Ag & Food Council, a council aimed at increasing science, technology, engineer-
ing, and mathematics in the areas of agriculture and the food industries has concluded that
by the year 2050 there will be nine billion people on the earth and to keep up with that
demand the agriculture sector will need to fll 900,000 jobs by that time.
Job creation is not just in laborers but, this job growth is going to take place in skilled areas
such as, engineering, science and also computer technology.
With the help of STEM Ag & Food Council the outlook for jobs in the agriculture industry
look to be growing faster than the corn in the felds
Contact:
Yinka Robinson
yinka.robinson@STEMconnector.org
1900 M St NW
Washington, District of Columbia 20036
202-304-1957
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