The document provides guidance for answering how effective an advertisement is at selling a product. It outlines 6 paragraphs to address: how the product is branded for its target audience; the use of celebrity endorsements and codes/conventions; the use of mise-en-scene; product representation and packaging; the effect of language and layout; and how successfully the advert sells the product and its effect on audiences. The guidance stresses examining multiple audiences in each paragraph and analyzing a conventional use in every paragraph.
The document provides guidance for answering how effective an advertisement is at selling a product. It outlines 6 paragraphs to address: how the product is branded for its target audience; the use of celebrity endorsements and codes/conventions; the use of mise-en-scene; product representation and packaging; the effect of language and layout; and how successfully the advert sells the product and its effect on audiences. The guidance stresses examining multiple audiences in each paragraph and analyzing a conventional use in every paragraph.
The document provides guidance for answering how effective an advertisement is at selling a product. It outlines 6 paragraphs to address: how the product is branded for its target audience; the use of celebrity endorsements and codes/conventions; the use of mise-en-scene; product representation and packaging; the effect of language and layout; and how successfully the advert sells the product and its effect on audiences. The guidance stresses examining multiple audiences in each paragraph and analyzing a conventional use in every paragraph.
Paragraph One: How has the product been branded, e.g. feminine, provocative etc. Make detailed links between target audience and media language. Primary & Secondary Audience??
Paragraph Two: Evaluate the use of codes and conventions. Analyse the use of celebrity endorsement.
Paragraph Three: Analyse the use of Mise-en-scene.
Paragraph Four: Representation of product & packaging.
Paragraph Five: Analyse the effect of language & layout.
Paragraph Six: Evaluate how successful the advert is in selling the product. Reinforce the effect on the audience.
General Pointers: Examine more than type of audience in each paragraph. Analyse a conventional use at least once in every paragraph.
I Title Page Ii Declaration Iiicertificate of The Organisation Ivcertificate of The Institution V Acknowledgement Vi Contents Vii List of Tables and Charts