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04-03

2012

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ben.fati2010@gmail.com:

Falha02@gmail.com:

.0552421279:

.0662938751

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Abstract :
The insurance sector is one of the main pillars of the economy of any country, as it is a key
factor for economic growth and development, as well as an indication of the effectiveness
and the development of the economies of the countries.
With the globalization of the business world in particular insurance activity, known
insurance companies expanded and developed great both in the field of activity or size or
diversity of insurance services provided where liberated trade in services, including
insurance, after that was a lot of countries in the world impose many restrictions on the
insurance market situation has changed now , as insurers face challenges, the most important
service coverages and provides appropriate and adequate insurance in an era of increased
density of computing, which required recourse to the marketing function, especially when it
comes to health services

Keywords :Health insurance, Insurance services, Marketing insurance, Marketing of

health insurance services

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