OFFICE OF THE PERMANENT SECRETARY FOR DEFENCE

:

() .. 2557

2557

10

11

12

13

14

19

21

21

22
24

24

25

26

26

27

27

29

31

32

33

34
35

37

37

38

39

40

40

41

42

42

44

45

47

48
48

51

51

54
54

56

61

65

66

67

(Communication)

(Source)

2



(News and Information)

(
)



(Channel)

 :
(Receiver)

(Media)

(Mass Communication)

Mass

Communication


(Media)

(Mass Media)

27 9

() ..2557

 :
4


. (top-down approach)
. (bottom-up approach)
. (inside-out approach)
. (outside-in approach)



/

/
outside in


headline / front page
inside out

 :

Top-Down



bottom-up

blogger, facebook, twitter

4



blogger facebook, twitter
(social media) Line, Wechat, Facetime
fan page, fan club

(change agent)

 :

3 1. 2.
3.

(Social
media :
)
" "

(New Media)
(Social Network) (Social media)

(Hate speech) (Propaganda)

3
(1.)
(2.) (3.)

()

10

...

11

12

... ( ...
.. 2551, ...
.. 2553,
... .. 2550, ... ..
2551, ... .. 2550)

(.)

13

...
... .

14

. ICT

. .

...
.....

15

..2550

..2550

.....

16

(ICT)

17

11

( )







(Social Sanction)
.
.
.. 2553
.

18

. .

19

 :



.
ICT
.
. (


)


. .

20

21

(Tools)

22

23

2540

40





(Free press) 4


(censor)

24

25

 :







2



.

26

(
)

27

28

o ( )

29

(
)


(
)

o ( 10 )

30

()

31

o


(

)
o

32

o


(
)

(Alternative

Media)

33

( War of
Position)

(Public Interest)

34

1.
2.
3. 4.
5. 6.
(
) 7. 8.
(
)

35

1.
2.
() 3.
4. 5.
(
) 6.
( )

36

1. 2.

3. 4.

5.

(
) 6.
( )

7.

1. 2.
3. 4.
()

37

1. ()
2. (
)
3. 4.

o

(
)
o

o
(

38

 :

)
o

( )

1. 2.
3.
4.

39

(

) (


)

40

41

.
2 .

KPI

42

43

44

o



o

45

46

o

o

47

o


o

o




o

48

 :
o

2
o

49

online

. ICT

50

sensitive

51

52

o

o

53

54

o


o

55

(
)

o
4

56

57

58

o

2

o

3

59

60

1. 2.
3. 4.
5. 6.
7. 8. 9.
10.
11. 12.

61

 :
o

o




o

( (.))

62

 :
1.
2. 3.
4. 5.
6. 7. 8.
9. 10.
11.
12.

o


o
(Social Network)



o

o

63

o
.


.

o .

o
.

64

 :
.
.

o ...

o

" "
(user generated content)

65

66

(.)

OECD

67

... . .

. .

68

1. ... ..2544
2. ... ( 2) ..2549
3. ... ..2498
4. ... ..2498
5. ... .. 2551
6. ...
..2551
7. ...
.. 2553

... .. 2550

... .. 2551

... .. 2550

69

 :



(ICT)

(.)
(.)
(.)
--

70

71