Initial Concept, USP and Target market

Idea 1: A Simple Car Wash

We would have two hand car washes next to each other. One would
consist of just male employees and the other would be just female
employees. Each group is provocatively washing the car, this would
cause a standoff between the two groups. The intensity of the car
washing would rise. Eventually the group of men would mess up and
damage the car, this would allow the women to win while the group
of men get yelled at by the car owner.
USP: it would be funny, it would tell a story, its different
Target market: men aged 16-40


Idea 2: A Random Walk
We see a man average day. The man is walking from his school to his
home, then to a friendly football match and finally to a party. He will
then wake up in a field and will be dazed and confused and will try to
get home.
USP: Weird, ridiculous, odd, confusing
Target Market: Men and women, aged 10-30


Idea 3: A Wonderful World
A man walking around the streets on a sunny day with a look on his
face that shows he is amazed by everything around him. He is having
fun at a park, going on a slide etc. his body language/ facial
expression show he is having the best time of his life.
USP: Funny, different
Target Market: Children, young adults, males and females