Scribd Logo
Upload

Welcome to Scribd!

  • 35 views

    Retail Banking: Prof. Manoj Kumar Manish

    Uploaded by

    Manjeet Ojha
    This document discusses the Indian retail banking industry and HDFC Bank. It notes that the majority of deposits are with nationalized banks and that SBI is the largest bank. It also discusses the attractiveness of the industry, noting high competition from private and foreign banks entering the market. The document then focuses on HDFC Bank, noting that it was established in 1994 and is currently India's largest private bank. It discusses some of HDFC Bank's products and services as well as its logo and advertising campaigns featuring associations with actors, tourist places, and vehicles to portray being accessible.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Retail Banking: Prof. Manoj Kumar Manish

    Uploaded by

    Manjeet Ojha
    35 views12 pages
    This document discusses the Indian retail banking industry and HDFC Bank. It notes that the majority of deposits are with nationalized banks and that SBI is the largest bank. It also discusses the attractiveness of the industry, noting high competition from private and foreign banks entering the market. The document then focuses on HDFC Bank, noting that it was established in 1994 and is currently India's largest private bank. It discusses some of HDFC Bank's products and services as well as its logo and advertising campaigns featuring associations with actors, tourist places, and vehicles to portray being accessible.

    Original Description:

    Original Title

    Industry Dynamics

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document discusses the Indian retail banking industry and HDFC Bank. It notes that the majority of deposits are with nationalized banks and that SBI is the largest bank. It also discusses the attractiveness of the industry, noting high competition from private and foreign banks entering the market. The document then focuses on HDFC Bank, noting that it was established in 1994 and is currently India's largest private bank. It discusses some of HDFC Bank's products and services as well as its logo and advertising campaigns featuring associations with actors, tourist places, and vehicles to portray being accessible.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    35 views12 pages

    Retail Banking: Prof. Manoj Kumar Manish

    Uploaded by

    Manjeet Ojha
    This document discusses the Indian retail banking industry and HDFC Bank. It notes that the majority of deposits are with nationalized banks and that SBI is the largest bank. It also discusses the attractiveness of the industry, noting high competition from private and foreign banks entering the market. The document then focuses on HDFC Bank, noting that it was established in 1994 and is currently India's largest private bank. It discusses some of HDFC Bank's products and services as well as its logo and advertising campaigns featuring associations with actors, tourist places, and vehicles to portray being accessible.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 12

    RETAIL BANKING

    Presented To :
    Prof. Manoj Kumar Manish
    By:-
    Ankit Taksali -135
    Anshul Saxena -71
    Anirban Mohanty-130
    INDIAN BANKS AS
    BRANDS
    INDUSTRY DYNAMICS
    •M a jo rity d e p o sits w ith n a tio n a lize d b a n ks
    •
    •5 6 , 6 4 0 b ra n ch e s, 8 9 3 , 3 5 6 e m p lo ye e s a n d 2 7 , 0 8 8
    A T M s( co n sid e rin g a llb a n ks)
    •
    •S B I th e la rg e st b a n k
    •
    •R B I co n tro ls th e in te re st ra te s
    •
    •Priva te p la ye rs a lso re co rd in g g ro w th le ve ls
    •
    •R isin g m id d le cla ss in co m e le ve ls b rin g u n lim ite d sco p e o f m a rke t
    g ro w th
    •
    •Fo re ig n b a n ks a llo w e d to se t u p sh o p
    •
    •
    INDUSTRY ATTRACTIVENESS
    Supplier Power : Low
    1.Low bargaining power
    of ATM machine
    providers
    2.Software solution
    providers

    Barriers to entry : Degree of Rivalry : Threat of


    low High Substitutes : Low
    1. Foreign banks 1. Bitter competition in 1.Post offices
    entering market after urban areas
    govt. decision 2. Money lenders
    2. Low Switching cost
    2. New entrants cater 3.New 3.MF’s, NBFC’s
    entrants
    to a niche segment intensifying the
    competition
    Buyer Power : High
    1. Options in loans
    2. Specialized
    products for women and
    students
    HDFC BANK
    Ø1 9 7 7 - H D FC se t u p
    Ø1 9 9 4 - H D FC b a n k fo rm e d
    ØC u rre n tly In d ia ’ s b ig g e st p riva te b a n k in te rm s o f m a rke t
    ca p ita liza tio n
    ØH e a d e d b y D e e p a k Pa rikh
    Ø
    Ø
    EXTENSIONS
    ØCredit cards
    ØTwo wheeler loans
    ØFour wheeler loans
    ØTreasury operations
    Ø
    LOGO

    ØDifferent logos to show that they are different entities


    ØBlue colour has been added in the bank logo which shows peace &
    tranquility
    Ø
    Ø
    AD CAMPAIGNS

    Print ads
    HDFC Bank Meritus Scholarship ad
    “Just Ajay”-TVC
    &
    Brand Associations
    ØActor associations—Paresh Rawal, Vinay Pathak (unique but
    closer to customers)
    Ø
    ØTourist place– New Delhi, Mumbai
    Have an association of being close
    to people and easily accessible
    Ø
    ØBRAND PERSONALITY of Accomplished, Influential, and Competent
    (Competence ) which are the characteristics of mostly A TEACHER .
    Ø
    ØCar associations- Swift, Santro (successful but also AFFORDABLE)
    Ø
    ØBrand recall poor
    Ø
    ØAdvertising campaign needs to be strengthened
    Ø
    ØThe association of HDFC bank is the with the EASY
    AVAILABILITY ,Customer relationship

    You might also like