7 SEP

2014

GROUP NO: 04

GROUP MEMBERS
RABIYA DAWOOD ( 28803 )
RAMSHA PARVEZ KHAN ( 28810 )
ZANEB SHAHEEN (28880)
FARKHANDA MUJIB (28698)

CLASS:

BBA -6B

ASSIGNMENT: 01
SUBMITTED TO :- SIR USMAN ALI WARRAICH

QUESTION NO: 01
Why should a manager know about
research when the job entails managing
people products events environments and
the like?
The manager while managing people, products, events, and
environments will invariably face problems, big and small, and will
have to seek ways to find long lasting effective solutions. This can be
achieved only through knowledge of research even if consultants are
engaged to solve problems.
Business research is important to managers in numerous ways, as it
allows them to gather information that is essential to ensure business
success. This involves:
Creating a business objective, to attract the right type of customers
required for business success.
Collection data from surveys and questionnaires as well as
from libraries and business articles in magazines. These are primary
and secondary sources of information.
This data must then be analyzed efficiently so an understanding is
fully gained of other business competition that there may be and what
the business must do to compete and be more successful than other
businesses. You may also then need to find alternatives to overcome
any weaknesses there may be in their business and they may also try
to strengthen advantages, increasing a chance of profit.
Lastly, decision making is important for the business as they must
then decide on what they're offering to the market, which will
guarantee that the business will gain a profit from it and become
successful.

Managing people is only a fraction of a manager's responsibility they have to manage the operations of the department, and often have
responsibilities towards the profitability of the organization. Knowledge
of research can be very helpful for a good manager.