CONTENTS

Chapter
No.
Topic Page No.
1.
INTRODUCTION 1 14
1.1 Industry profile 1
1.2 Retail industry Global perspective 1
1.3 Retail industry Indian perspective 4
1.4 Retail industry in the state 8
1.5 Objective of the study 14
2.
COMPANY PROFILE 15 32
2. 1. Background and History 15
2. 2. Product and Service profile 17
Functional area 22
2. 3. Ownership pattern 25
2. 4. Competitor information 32
3.
DEPARTMENTAL STUDY 33 51
3. 1. Human resource department 33
3. 2. Finance department 45
3. 3. Market department 46
3. 4. Logistics department 47
3.5. Sales department 48
3. 6. Customer service department 49
3.7. Administration department 50
3.8. Information technology department 51









CONTENTS
Chapter
No.
Topic
Page
No.
4.
SWOT ANALYSIS 52 55
4. 1. Strength 52
4. 2. Weak 54
4. 3. Opportunities 54
4. 4. Threats 55
5.
MCKINSEY 7S FRAMEWORK 56 59
5. 1. Strategy 56
5. 2. Structure 56
5. 3. System 57
5. 4. Staff 57
5. 5. Skill 58
5. 6. Style 58
5. 7. Shared value 59
6.
FINDING,CONCLUSIONS,RECOMMENDATION 60 62
6. 1 Findings 60
6. 2 Conclusion
61
6. 3 Suggestions
62
7.
Learning Experienced 63
8. Bibliography 64









LIST OF TABLES
Table No. Contents Page No.
1.1 Global retail reports 3


LIST OF CHARTS
charts No. Contents Page No.
2. 1. Store structure 22
2. 2. Store department structure 24
2. 3. Organisational structure 25
2. 4. Zonal organisational structure 26
3. 1. Finance department 46