Coca-Cola Advertisements

By: Colleen McDonough & Jesse

Saulnier
A look at Coca-Colas seasonal advertisement campaigns
Coca-Cola Advertisement
Summer 2013
Coca-Cola Advertisement
Winter 2013
Target Audience

Not trying to attract new soda consumers
Attempting to make their brand a
consumers brand of choice
No models
Memorable or emotional moments
Ad Layout
Simplicity
Large images that connect with audience
Few words
Coke bottle tag-line
No Z track layout
Imagery
Santa Clause
Coca-Cola truck
Snow on the ground
Grill
Smoke
Small Coca-Cola Bottle
Sense Memory
The images are effective in reminding
people of memories they enjoyed, like
summer cookouts or holidays, and
connecting them to the taste of Coke.
Colors
Coca-Cola Red
Coca-Cola red is used throughout the
ads to remind the audience who the ad
is representing. This gives the consumer
a chance to connect to the product to
images seen in everyday life, allowing
them to remember the brand when it
comes time to purchase.
Text
Simplicity
No nutritional facts or descriptions
Catch phrases
Open Happiness
Open for Summer
Holidays are coming
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