QUESTIONNAIRE

Section A: Basic details:-

1.Name
2. Firm Name:
3. Qualification:-
4. Age.
5. Address of Firm:

1.In which brand of cement your firm deals?
a) Gujarat Ambuja Cement b) Ultratech Cement
c) Jaypee Group d) Madras Cements
e) Birla Corporation Limited f) JK cements
g) ACC Cement Ltd.

2. Type of establishment
a) Paint merchant d) Marble chip shop
b) Hardware store e) Cement shop
c) Building material store f) any other

3. Which brand do customers prefer mostly?
a) J.K. White c) Both
b) Birla Wall care d) None
e) Any other (please specify).

4. What is the reason for preference? Rate the following between 1 to 5
(1. = Totally Unimportant; 2. = Unimportant; 3. = Neutral; 4. = Important; 5. =
Very Important)
a) Cost ( ) d)Profit ( )
b) Brand Name ( ) e) Schemes ( )
c) Service ( ) f)Quality ( )

5. What is the average monthly sale of Cement from your shop?
a) 50000-100000 b)100000-150000
c) More than 150000
6. Do you experience any of the following supply related problems?
a) Delay in supply c) Credit problem
b) Less supply d) No problem
e) Any other (please specify)
7. Were your problems solved satisfactorily by the concerned authority?
a) Yes. ( )
b) No. (If no please specify) ( )

8. Do you get any offer/ scheme from the company?
A) yes b) no

9. If yes, then which types of schemes are offered?
a) Gift scheme. c) Target based tours
b) Cash discount. d) Any other (please specify)
..



10. Which schemes do you prefer?
a) Gift scheme. . c) Target based tours.
b) Cash discount d) Any other (please
specify)

11. According to you which company gives you better schemes?
a) J.K. ( )
b) BIRLA. ( )
c) Any other .
12. Does the company representative give visits?
a) Yes. ( )
b) No. ( )
13. If yes, does the company representative serves purpose or adds value?
a) Yes (please specify how?) ( )

b) No. ( )

14. How do you see the future growth of Cement Industry? (Please tick your
option)





Options Cement Industry
Very fast
Fast
Slow
Very slow
Stagnant
Declining