Tma trn SWOT, nh gi vKinh : - Cc im mnh: Thng hiu mnh, thtrng ln; Mng li phn phi rng; Sn phm a dng, gi ccnh tranh - Cc im yu: Cha khai thc ht cng sut my mc; Cha xy dng thng hiu ng u cho cc sn phm - Cc chi: Nhu cu tiu dng gia tng; Tim nng thtrng cn ln; Th trng xut khu mrng - Cc thch thc: i thcnh tranh ngy cng nhiu; Xut hin cc sn phm thay th (Xem PL4.15-Tr58).