Possible Market Segmentation Matrix 6-Oct-03 BUYER TYPES In Beijing Government Firms for Individuals Individuals Individuals for Public Employee Low Middle High SERVICES OFFERED Housing Housing Income Income Income Residential RE Develop & Sell RE Develop & Hold RE Buy & Hold Property Management General Contracting Mortgage Brokering Commercial Real Estate. General Contracting Non Beijing Non China Firms for (same) Office or Manuf'g