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Perception of

Management Colleges in
Mumbai
ANUJA DHAWAS
GAURAV POTDAR
GAURAV YADNIK
RAJKUMAR BHOIR


Overview
Above 65 management colleges in Mumbai


Objective
To find out the perception of students on various
management colleges in Mumbai
On which parameter we should position our College on
What should be our communication statement
To Find the critical factors where we can improve
Methodology
We conducted a primary research based on
random sample which consists of student
Sample size : 200
The sample size consisted of 104 male and 96
female from age group less than 20 to 30 and
above
A) less than 20 = 13
B) 20-22 =83
C) 23-25 =51
D)>25 =53
To do the analysis we used SPSS.
Analysis
TOMA
Have you heard of IES?


Sources

WHICH is most imp parameter


Expectation from Management Colleges
Coaching class influence

Which Colleges classes recommend?
Immediate competition
CHETANA MET
Perception on ies
Relation Between College and Education
RECOMMEDATIONS

Factors where we can improve
Positioning
Factors where we stand strong
Source n perception magazine ,online
Chat rooms on sites like shiksha.com

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