A presentation by :

BOUZID Khadija
JOUIBLI Zainab
KABORE Zachari
But probably dont !
ADVERTISING
How to
make a
succesful
ad ?
Definition
&
Evolution Pros
&
Cons
Its
types
Why
advertise
?
In
Morocco
Ad
= towards
Verto
=I turn
turn the peoples attention
to a specific thing.
It is the delivery of the most
persuasive product message
at the right time, in the right
place, to the right person, at
the lowest possible cost
to give the company a personality which sets it
apart from the others.
to remind customers about their brands at the
right time and right place
to inform the public about improvements in products
to help their sales force to be more effective
to reinforce customer confidence in his/her purchase


It is a low cost & effective method to communicate
to a large audience.
it helps create brand image and symbolic appeal for
the brand
Differentiate the product from its competitors
Increases sales

Governments
Organisations
Companies
Inform people about their policies
Promote their work
Inform about the product,increase sales
?
Print Online
Billboard
In store In vomies
Celebrities
Increases and stabilizes the sales turn-over

Maintains the existing market and explores
the new

Controls product prices: customers
Ensures better quality products at reasonable
prices

Saves the consumer a good deal of time

Generates gainful employment opportunities

Upholds the culture of a nation

A successful ad is : MOR PCC !
Memorable
Ownable
Relevant
Provocative
Credible
Consistent


I n order to make a succesful ad you need :
Artists Writers
Market researchers
photographers
Analysts
Psychologists
Advertising in Morroco
Advertising is often judged deceiptive. In your
point of view, what is the reliability of
morrocan advertising ?

Advertising in morocco
We often hear that advertising has bad
effects on moaralities, customs of the
population.
Acording to you does advertising reach for
moralities, customs of Morocco?