Re f e r e n c e s a v a i l a b l e u p o n r e q u e s t

Brandie M. Piper

Professional Experience
KSDK NewsChannel 5, St. Louis, Mo.
Digital Producer July 2011 - Present
- Work under constant deadlines to write and produce original online news content, feature stories,
photo galleries, and videos for KSDK.com, focusing on issues important to customers.
- Responsible for managing, monitoring, and maintaining social media platforms to ensure KSDK-branded
messages are presented, and engage with customers to promote brand loyalty and seek feedback on news
stories.
- Create and execute daily social media objectives and strategies.
- Use digital experience and knowledge to overcome obstacles.
- Collaborate with reporters to compose web-exclusive content, and copy edit prose.
- Aggregate and organize digital media to present key messages.
- Shoot still photography to produce photo galleries for high-profile local events.
- Edit raw video stories to accompany text on web pages.
- Coordinate with show producers to promote KSDK.com during daily broadcasts.
- Plan online content for local events, including Race for the Cure, elections, and severe weather.
- Brainstorm strategies with the digital team to achieve a variety of web traffic goals.
- Track and measure web traffic in real time to determine peak hours to post most appropriate stories.

Production Assistant November 2010 - July 2011
- Helped coordinate news coverage with the assignment desk.
- Prepared news scripts for shows and operated teleprompter during newscasts.
- Answered and directed phone calls from viewers.
- Monitored police and fire scanners for breaking news.
- Researched stories for reporters, wrote news stories for KSDK.com, and monitored social media.

Intern January 2010 - May 2010
- Shadowed reporters to learn how to conduct interviews and gather news.
- Entered events and information into daily planner for coverage consideration.
- Practiced writing for television and digital products.

Education
Master of Arts in Public Relations, Webster University, December 2012
Bachelor of Arts in Communications, University of Missouri-St. Louis, May 2010

Software & Skills
- Microsoft Office, Newsmaker, EDIUS, ENPS, Avid iNEWS, Brightcove, Adobe SiteCatalyst, iMovie, PRESTO,
Adobe Photoshop.
- Excellent ability to write hard news, features, essays, and press releases clearly and concisely.
- Experienced in search engine optimization, copy editing, and social media, including Facebook, Twitter, YouTube,
Instagram, Google+, and Flickr.
- Strong AP Style writing skills with daily experience working quickly and accurately under pressure and time
constraints.
- Ability to use critical thinking skills, prioritize work, and allocate time under deadlines and pressure.

Accomplishments
- Produced content resulting in more than 1 million page views daily across KSDK digital products, maintaining web
sites No. 1 ranking among St. Louis broadcast news web sites.
- Received bylines on USA TODAY for local stories picked up for national news coverage.
- Selected to participate in Project JUMP, a select group of future-thinking NewsChannel 5 employees who gathered
to innovate the way the news department operates and connects with the community.
- Member of the Public Relations Society of America.