Together with Love

Logo Design
Nicole Langstaf
CST 227 Intro to Digital Graphic Design
Fall 2013
Project Description
CST 328 | Digital Art & Design


Project 1 Intro: Together with Love Project Description
The first project is to design 3 different Logos for the 26
th
Annual Together with Love 10k Run5k Run/Walk Race.

Design Process
There are 6 steps to the Design Process:

1. Research
Interview client: Claire Mounteer (use client questionnaire.doc)
Visual audit: look web and books, collect examples.

2. Planning
Timeline (work backwards from due date)
Proposal
Deliverables
List needs

3. Conceptualize
Ideation (list of words)
Thumbnails of words
Sketches 3 really different concepts: usually Conservative, Middle of the road and Wild

For this project you will create 3 designs:

Vector illustration or symbol
Photo Collage
Typographic Wordmark

4. Refine
Present to client
Client chooses one concept for refinement

5. Test
Usability test: For logos: pos/neg/big/small, print quality on mesh fabric

Documentation
Portfolio

Research
Ideation
29th ANNUAL
Number
Yearly
Calendar
Tradition
Clock
Time
TOGETHER
Family
Community
Friends
Neighbors
Cooperation
Unity
Holding Hands
Interlocking
Roots
WITH LOVE
Heart
Red
Smile
Happiness
Joy
Bright
Warm
Compassion
Hope
Healing
Gathering
Peace
WALK/RUN
Feet
Fast
Speed
Travel
Distance
Shoes
Map
Moving Forward
Progression
Thumbnails
Vector Development
Type Thumbnails
Type Development
together with love
monterey county
rape crisis center
5/10k Walk/Run
29
th
Annual
F
e
b
.

9
,

2
0
1
4
5/10k Walk/Run
2
9
t
h

A
n
n
u
al
WITH
Feb. 9
th

2014
5/10 k
Walk/
Run
Monterey
County
Rape Crisis
Center
Photo Development
TOGETHER
WITH LOVE
29
TH
ANNUAL
5/10k Walk/Run
F
e
b
. 9
, 2
0
1
4
Monterey County Rape Crisis Center
29
th
annual
Feb. 9, 2014
5/10k walk/run
with
Love
Monterey County
Rape Crisis Center
Together
5/10k Walk/Run
29
TH
ANNUAL
F
e
b
. 9
, 2
0
1
4
Monterey County Rape Crisis Center
29
th
annual
Feb. 9, 2014
5/10k walk/run
with
Love
Monterey County
Rape Crisis Center
Together
with
Love
Monterey County
Rape Crisis
Center
5/10k walk/run
Feb. 9, 2014
29
th

a
n
n
u
a
l
Final Vector Logo + T-shirt
Final Type Logo + T-shirt
Final Photo Logo + T-shirt