Alternative setting: Footscray walk Description of Learners: A co-educational Australian government secondary school, situated in a multicultural urban neighbourhood. Mixed abilities call for differentiated curriculum planning to engage all students
Lesson number in unit: Week 2 /lesson 1. Half-day Excursion Off Campus
Context: Excursion- Street walk where students groups break up into pairs to seek out, photograph or record and analyse advertising and return to central point to share findings with their group.
Aims: AusVELS General Students develop critical understanding of the contemporary media. Reading and viewing: Evaluate the impact on audiences of different choices in the representation of still and moving images. Interpret, create, evaluate, discuss and perform a wide range of literary texts in which the primary purpose is aesthetic, as well as texts designed to inform and persuade. Literature Analyse and explain how text structures, language features and visual features of texts and the context in which texts are experienced may influence audience response. Writing Refine vocabulary choices to discriminate between shades of meaning, with deliberate attention to the effect on audiences. Literacy Identify and explore the purposes and effects of different text structures and language features of spoken texts, and use this knowledge to create purposeful texts that inform, persuade and engage.
Outcomes: Students will They develop their own style by experimenting with language features, stylistic devices, text structures and images and divide the exploration tasks among themselves as a team.
Cross Curriculum Priority: Asia Organising Idea 2: Interrelationships between humans and the diverse environment in Asia shape the region and have global implications.
Sources Used : Students will continue to use their online sources, this time in order to inform their information gathering techniques. They will also practice their literary skills by transferring the information about advertising campaigns investigation into their notebooks in order to create persuasive multimodal presentation or brochures. For homework, students will use Evernote App to collate pictures and notes they collected during the excursion and type up a short report and then upload the report to a shared google Drive.Their use of ICT helps them to develop their technological literacy skills. Each higher order thinking skill is highlighted in the lesson plan outlined below. Online sources: YouTube videos about various advertising campaigns. Alternative Classroom Setting: Footscray Excursion Schoology (Students will also use a word processing program to type up lab reports)
Local shopping strip, within walking distance of school
Campaign journals (for groups to record their findings)
At least one smartphone per each pair Evernote app: Students to download
Classroom management strategy Students are divided into 4 groups of 6. Each pairs remain together during the whole excursion time
Each student to obtain teachers mobile phone number Each student to collect map of Footscray from schools front office Wear comfortable attire and shoes, sun block and umbrellas- depending on weather forecast. Students are reminded to maintain general courtesy by thanking the persons they interview and avoid to be obtrusive Students are to abide by the rules regarding recording and photographing people of the public
5e Time Teacher Activity Student Activity Resources and ICT engage
explain
engage explain
5 mins
10 mins
5 min
Teacher marks the roll
Teacher explains the objectives of the excursion and learning outcomes : Students will analyze various street ads and collect information that aid them to create advertising campaigns Engage with the community Become ambassadors for the school and especially for their presentation group Use guiding questions outlined in Worksheet (3)
Teacher Stimulates students interest for the trip.
Excursion Task: Students Meet at front Office Collect Maps of Footscray
Students listen carefully and take notes of information
Students actively listen to instructions and use the inquiry guiding questions outlined in
(Recall from previous lesson)
Worksheet (3)
explore elaborate
explore
60 mins
60 mins
are required to analyse the multimodal advertisements they come across throughout the excursion in small groups, using the questions in Worksheet (3)
Excursion commences
Excursion in progress
Teacher observes and directs (when necessary)
Worksheet (3) in order to structure how to conduct investigation and gather information. Students will use Evernote to record the information and interviews from the excursion in order to bring with them relevant details to include in their campaign journals.
Students walk in pairs and discuss their campaigns
Students will gather up necessary materials, interview community business owners and prepare to relocate to Footscray library.
Smartphones + Evernote App
Break
elaborate
30 mins
60 mins
30 mins
Lunch time
Excursion resumed (Checks safety considerations)
Excursion concluded
Students gather by the Maribyrnong river to have lunch
Pairs will resume their campaign work: Students conduct investigation, interviews, recording their findings according to group plan
Students gather up materials and head back to campus, staying together as a group and observing safety
evaluate
Teacher reminds students to save their findings. precautions. Students will then put away campaign materials.
Students make sure they have the data from the investigation
Formative Assessment:
Campaign journals are (peers assessed) Homework: Students should share their findings and photo via Evernote in order to add to campaign journals Reflection: This is an excellent lesson for getting Students to an alternative setting. Students use the inquiry investigation to further their own knowledge of the process of creating ad campaigns. The lesson is also great for reflecting on various advertising campaigns, ethical practices, fair trade and key economic concepts. Students will put together the photos and notes and other ideas they gathered during the excursion and use ICT to share with group members in order to incorporate this information into their campaign journals.
Engage: This phase of the 5 E's starts the process. An "engage" activity should do the following: 1. Make connections between past and present learning experiences 2. Anticipate activities and focus students' thinking on the learning outcomes of current activities. Students should become mentally engaged in the concept, process, or skill to be learned. Explore: This phase of the 5 E's provides students with a common base of experiences. They identify and develop concepts, processes, and skills. During this phase, students actively explore their environment or manipulate materials. Explain: This phase of the 5 E's helps students explain the concepts they have been exploring. They have opportunities to verbalize their conceptual understanding or to demonstrate new skills or behaviours. This phase also provides opportunities for teachers to introduce formal terms, definitions, and explanations for concepts, processes, skills, or behaviours. Elaborate: This phase of the 5 E's extends students' conceptual understanding and allows them to practice skills and behaviours. Through new experiences, the learners develop deeper and broader understanding of major concepts, obtain more information about areas of interest, and refine their skills. Evaluate: This phase of the 5 E's encourages learners to assess their understanding and abilities and lets teachers evaluate students' understanding of key concepts and skill development.