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Project Report
on
"Study of Consumer Behaviour Regarding Two
Wheeler (utomo!iles "ndustry#"
Supervisor : Submitted by :
Remarks of Evaluator
Approved/Disapproved Approved/Disapproved
(I Evaluation) (II Evaluation)
Session $
University
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TW% W&''('R ")*+STR"'S
In two wheeler markets India has the world seond lar!est
"arket (after #hina)$ In India every month sold nearly %&lakh motor yle$
The two- wheeler industry is among the few that have
"ana!ed to fae the industrial slow down$ 'he industry(s impressive !rowth
of over )*+ for four year till ,**-&*.$ /ut in ,**.&*0 there was a drop in
a!riultural output$ /ut a boost omes in the -
th
1ay ommission
reommendation$
After year of ursin! alon! at fairly rela2ed pae3 two&
wheeler industry has finally stepped on the aeleator 4 swayed its way
timely in to the first lane$ All the ma5or players in the market inludin!
/A6A6 A7'83 9ER8 98:DA3';S 3S7<7=I3 ES#8R' >A"A9A3
=I:E'I# 4 ?"?3 work over time to !rab slie of two&wheeler pie as
possible3 the market is suddenly roarin! for ation$
"ost of them like /A6A6 A7'83 9ER8 98:DA3 ';S3
?"?3 =I:E'I#3 >A"A9A are addin! of their e2istin! ran!e by launhin!
new state of art produt to meet ompetition head on$
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REVIEW OF LITERATURE & PROBLEM
STATEMENT
8n this problem a little work is done till now$ Researher ould onsult only
limited literature3 @hih is available in library i$e$ Indian 5ournal of
marketin!3 /usiness world 4 /usiness today3 /usiness India$ In spite of
these above mentioned 5ournal 4 ma!aAines3 various website of #ompany(s
are also onsulted$
Scope of the Study $
'he study on han!in! pereption of ustomer would help us:&
)$ 'o know the han!e in demand pattern of the ustomer
,$ It would help us understandin! the han!es in the reBuirements 4
preferenes$
%$ Study of pereption at as a ladder to develop new produt$
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RESEARCH METHODOLO!
Research methodology is a way to systematically solve
the research problem. It may be understood as a science of study
how research is done scientifically. In it we study the various steps
that are generally adopted by the researcher in studying his research
problem along with the logic behind them.
Resear"h Design
The proposed study is of E#$LORATOR! %AT&RE.
$rimary Data '
Primary data i.e. collected for the first time. It is fresh and
originally collected by the surveyor.
I will used only primary data in calculating the study and
collect the data.
Sam(ling Design '
All people residing in Bhiwani in universe. People existing
Potential customer are our population.
Sam(le Si)e '
A sample of !"" respondents from the different locations
from Bhiwani #ity.
Tools and analysis
$tructured %uestionnaire
Primary &ata.
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%B,'CT"-'S %. T&' ST+*/
Study of Consumer Behaviour Regarding Two
Wheeler (utomo!iles "ndustry#
To "he"* the +rand (referen"e of "ustomer , retailers towards two-
wheelers-
To "he"* the "ustomer , retailers satisfa"tion level-
To *now whi"h (arti"ular two-wheeler have more image in the
mar*et-
To *now the most influen"e media to "reate awareness regarding two
wheelers-
To *now the mar*et share of two-wheelers-
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Questionnaire
C$)$ 9ow many brand of two&wheeler do you knowD
0%1B"2' SC%%T'R
9ero 9onda ?"?
/a5a5 Auto 9onda
SuAuki /a5a5 Auto
';S =ineti En!ineerin!
Enfield
>ahama
#osmo /laster
?"?
C$ ,$ @hih type of two wheeler you prefer mostD
(a) "otor /ike (b) Sooter
() "oped / Sooties
C$%$ @hih attributes do you like most in your two&wheeler D Rates the
various fators you onsider most D ()&- 3) is most important )
()$) ?u!!a!e spae (,$) Euel Effiieny
(%$) 1ik up (F$) Resale value
(G$) Drivin! omfort (-$) 8ut look
C$F$ @hat is your soure of finaneD
(a) /ank ?oan (b) Einane #ompany
() Self finanin! (d) Any 8ther
C$G$ @hat are the e2ternal fators that influene you about purhasin!
bike D
(a) 1rint media (b) Eletroni media
() E2hibition (d) 'rade shows
(e) /rand ima!e
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C$- @hih brand ri!ht now you are havin! D
(a) 9ero 9onda (b) /a5a5 Auto
() ';S (d) SuAuki
(e) >amaha (f) ?"?
C$.$ Should ompany !o for innovation in onte2t to development of new
bike D
(a) >es (b) :o
C$0$ @hile !oin! for the development of new bike whih point the ompany
should keep in mind
(a) Aeptability of ustomer (b) Sale of eonomi
() #omfort (d) Desi!n
(e) 8thers
C $H$ Aordin! to you whih ompanyIs model you like most and
why&
(A) /a5a5 #aliber (b) ';S ;itor
() 9onda Ativa (d) >ahama ?ibero
(e) 9ero 9onda Ambition
C$)*$ 1lease !ive su!!estions to improve your present brand$
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BIBLIOGRAPHY
=otler3 1hilip ,**,319I(I)1$ltd$3"arketin! mana!ement
=othari3 #$R$,**)39imayalayan 1ubliations3Researh
"ethodolo!y
Maga)ines and %ews (a(ers
a#uto car "ndia
!#Business Today
c#Business World
d#Business "ndia
e#'conomic Times
f#The &indu
g#"ndia Today
Websites :
www.google.com
www.wiki.com
www.yahoo.com
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