Professional Documents
Culture Documents
Consumer Behaviour
Consumer Behaviour
Segmentation
Alok
Nath
Anubhav
Mishra
Motivation
Dipam
Das
Priya
Yadav
Personality
&
Lifestyle
Components
Qualities
Attributes
Factors
Mannerism
Traits
NATURE
Change
Consistent
& Enduring
Reflects
Individual
Differences
Theories Of
Personality
Freudian
Theory
Neo- Freudian
Theory
Traits Theory
F
R
E
U
D
I
A
N
Freudian
T
H
E
O
R
Y
theory
Unconscious
needs or drives
are at the heart of human
motivation
Three
interacting systems
Ego
Superego
Id
N
E
O
F
R
E
U
D
I
A
N
T
H
E
O
R
Y
Neo-Freudian personality
theory
Social
relationships are
fundamental to the
formation and
development of
personality.
For
Desires to
be loved
Moves
against
others
Complaint
Aggressive
Horneys
CAD
Theory
Moves
away from
others
Detached
T
R
A
I
T
T
H
E
O
R
Y
Consumer ethnocentrism