Topic name

Cover page
Letter of Transmittal
Acknowledgement
Executive Summary
Part 1:The Industry and the Organization GREY Global Group
1.1 Statement

of The problem
1.2 Organization Overview
1.3 The GREY Dhaka
1.4 The departments working within GREY
1.5 When GREY works for a client?
1.6 Advertising process between client and GREY
1.7 Compensation methods used by GREY

Page No.
Ii
Iii
Iv
v-vi
1
2
3
6
6
9
10
13

1.8 SWOT analysis :GREY Dhaka

14

1.9 Some Brilliant Print ads of GREY

Part 2: Introduction of the Report

2.1 Background of the report
2.2 Main Objective
2.3 Scope of the study
2.4 Methodology of the study

Part 3:Case Analysis

3.1 Development of Marketing Campaign: The Grey Way
a. NOKIA
b. FRUTIKA

Part 4: Problems, Recommendations & Conclusion

4.1 Problems
4.2 Recommendations
4.3 Conclusion

Appendix
Bibliography

25
20
21
21
22
22
24
25
25
58
63
64
65
66
67
68

Bibliography:
Text Book
Mohammad Abdul Mannan, Paper on the Mobilization of Advertising
Chowdhury L.R., A Text Book on Advertising.
Book, Journals related to Advertising.

Publication
The Daily Star, Dhaka, Bangladesh, different issues
BTV,ATN BANGLA,NTV Television channel in, Bangladesh
FM Radio, in Bangladesh

Internet
GREY Advertising Bangladesh Limited Websitehttp://www.greyadvertising.bd.com