Fast Food Nation

Chapter 4
1. What is a franchise? How does somebody become a franchise owner? Describe the process, how it
works, how the parent company benefits, the franchise owner benefits, etc
2. How did McDonalds become a successful marketer of franchises?
3. Why did the Golden Arches stay? Recount that anecdote.
4. What was the relationship between Kroc and the McDonald brothers? Cite evidence.
5. What is a pyramid scheme? How is it related to franchises?
6. Explain encroachment. Who is the worst offender? Why is it a problem? Who benefits from it?
How?
7. Explain Cobles Bill. Why was it necessary? What was the goal?
8. Feamster, owner of Little Caesars restaurants in Pueblo, sends his employees to a motivational event.
What is ironic, disturbing, and/or motivating about the event? Describe with evidence.
9. Is there anything in this chapter which would be the enemy or evil? If so, what is it and how do
you know? Is there anything which you are unsure of and want to research further b/c you just dont
quite believe it?