Growing Your Business

Your Company Name and

Slogan

Your Companys
Organizational Chart
CEO

VP of
Marketing

VP of
Operations

Chief Financial
Officer

Analyst

Companies Vision
Describe the vision for your company

Why your company will win?

Competitive Advantage
Explain your competitive advantage and how you
attempted to implement it

Resources
Valuable
Rare
Not Imitable

How it was achieved

Key Assumptions
What is the What happens
How will you
assumption?
if you are
manage the risk
wrong?
(i.e. test the
assumptions)
1
2

Marketing Strategy
Describe your marketing strategy and goals.

Operational Strategy
Targets at the end of Simulation

Product 1
(7th quarter)

Product 2
(7th quarter)

Cost of Goods
Sold
Workers
Plant Capacity
Productivity
Production
(Units)
Sub-Contract
(Units)

Financial Strategy
Describe your financial strategy.
What financial measures will you focus on?
What would you like to see them be at the end of the
simulation (e.g., Return on Sales at least 8%)?
Financial Measures

Target at End
of Simulation

Return on Sales
Return on Total Assets
Return on Equity
Debt to Total Assets
9

Road to Profitability
(Key Targets)
Product 1
(Target 4th
quarter)

Product 1
(End of
simulation)

Product 2
(Target 4th
quarter)

Product 2
(End of
simulation)

Pricing
Quality
Target Gross
Margin
Marketing
Message
Projected Sales
Expected
Market Share

10

Why your company will win?

Explain how you achieved/missed your key
targets and financials

11

Sales and Profit

Show a graph of your actual sales, profit and
return on sales (%).
%

$
Sales & Profit

Return on Sales

Quarter
12

SWOT Analysis of your

Management Team
Strengths

Opportunities

Weaknesses

Threats

13

SWOT Analysis of your Firm

Strengths

Weaknesses

Opportunities

Threats

14

Future Strategies
Describe your future marketing, production and
financial strategies and goals if you were to run
another 4 quarters
Explain how your vision and strategy have
changed and why

15

Recap
Summarize your overall performance for
the 1st 4 quarters
What did your team do very well?
What would your team do differently?

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