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  • JAIIB PrinciplesofBanking MOD D

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    Harsh Mehta
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    This document provides an overview of marketing principles for banking, including the importance of marketing for Indian banks. It discusses key aspects of the marketing mix - product planning, pricing, distribution, and promotion. For each element, it outlines some considerations and strategies. The goal is to help the reader understand marketing concepts and their application to banking services.

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    This document provides an overview of marketing principles for banking, including the importance of marketing for Indian banks. It discusses key aspects of the marketing mix - product planning, pricing, distribution, and promotion. For each element, it outlines some considerations and strategies. The goal is to help the reader understand marketing concepts and their application to banking services.

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    4 views9 pages

    JAIIB PrinciplesofBanking MOD D

    Uploaded by

    Harsh Mehta
    This document provides an overview of marketing principles for banking, including the importance of marketing for Indian banks. It discusses key aspects of the marketing mix - product planning, pricing, distribution, and promotion. For each element, it outlines some considerations and strategies. The goal is to help the reader understand marketing concepts and their application to banking services.

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    of 9

    PRINCIPLES OF BANKING

    MODULE D
    BY
    DR. ONKAR NATH

    Marketing Lessons
    OLD

    New

    Product

    Consumer

    Price

    Cost

    Place

    Convenience

    Promotion

    Communication

    INTRODUCTION TO MARKETING AND


    ITS IMPORTANCE
    Marketing Concept
    Marketing Management
    Importance of Marketing for Indian Banks
    Marketing Mix

    PRODUCT PLANNING
    Understanding Product

    Product Planning
    Product Life Cycle
    Product Strategies
    Growth Strategies
    New Product Development
    Diversification
    Other Aspects of Product Development

    PRICING
    Importance of Pricing

    Objectives of Pricing
    Factors Influencing Pricing
    Pricing Methods
    Pricing Strategies

    DISTRIBUTION
    Distribution

    Channel
    Channels for Banking Services
    Physical Distribution

    PROMOTION
    Introduction

    Role of Promotion in Marketing


    Promotion Mix

    ? ueries

    Thank you

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