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Chapter 3: Operations strategy

Multiple-choice questions
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1.

There are four perspectives on operations strategy. The term emergent

strategy is most closely associated with which perspective?
Operations resources perspective
Top-down perspective
Bottom-up perspective
Market requirements perspective

2.

There are four perspectives on operations strategy. The term core

competency is most closely associated with which perspective?
Top-down perspective
Bottom-up perspective
Operations resources perspective
Market requirements perspective

3.

An order-winning factor could be described as:

A factor which has to be above a particular level to be considered by
the customer
A factor which is at a higher level than the standard for the industry
A factor which may be of significant in other parts of the organisation
A factor which directly and significantly contribute to winning business

4.

In the growth stage of the product/service life cycle, the operation is likely
to focus on which combination of performance objectives?

Speed, Quality and Cost

Speed, Dependability and Quality
Speed, Dependability and Cost
Dependability, Quality and Cost

5.

A model for comparing the gap between market requirements and

achieved performance is:
The Hill methodology
The Platts-Gregory procedure
The Operations resources perspective
The operations strategy matrix

6.

A successful Operations Strategy would often address the following

issues:
Sales Forecasts, Work Study, Method Study
Joint Ventures, Technology Transfer, Measures of Performance
Distinctive Capabilities, Performance Goals, Core Competencies
Marketing Capability, Production Scheduling, Equipment
Maintenance
Economic Order Quantities, Stock Replenishment, Route Planning

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