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    The document provides guidelines for Target's brand identity, including dos and don'ts for logos, recommended colors, fonts, and graphic elements. For logos, it recommends keeping designs simple, researching competitors, ensuring colors don't clash, and conveying the company's message. Logos should not use clip art, copy others, use all caps, or be in a box. Recommended colors are red and black. The preferred font for Target's logo is Helvetica Bold. Guidelines also cover spreading brand awareness through sponsorships, media mentions, and volunteer involvement.

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    assignment 13

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    The document provides guidelines for Target's brand identity, including dos and don'ts for logos, recommended colors, fonts, and graphic elements. For logos, it recommends keeping designs simple, researching competitors, ensuring colors don't clash, and conveying the company's message. Logos should not use clip art, copy others, use all caps, or be in a box. Recommended colors are red and black. The preferred font for Target's logo is Helvetica Bold. Guidelines also cover spreading brand awareness through sponsorships, media mentions, and volunteer involvement.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    28 views5 pages

    Assignment 13

    Uploaded by

    api-268911668
    The document provides guidelines for Target's brand identity, including dos and don'ts for logos, recommended colors, fonts, and graphic elements. For logos, it recommends keeping designs simple, researching competitors, ensuring colors don't clash, and conveying the company's message. Logos should not use clip art, copy others, use all caps, or be in a box. Recommended colors are red and black. The preferred font for Target's logo is Helvetica Bold. Guidelines also cover spreading brand awareness through sponsorships, media mentions, and volunteer involvement.

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    © All Rights Reserved
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    of 5

    Target Brand Guideline

    Table of Contents
    Page 1.
    Page 2.

    Cover Page
    Table of Contents

    Dos and Donts of Logos


    DOs :
    Keep Simple
    5HVHDUFKZLWKLQFRPSHWLWLYHHOG
    Make sure colors do not clash
    Logo should look just as good and effective in black and white
    Logo should be creative and spark attention and have personality

    Page 3.
    Page 4.

    Dos and Dont of Logos


    Colors

    Make the logo suits your company


    Make sure logo properly conveys the message you are trying to get out

    Dont :

    Page 5.

    Fonts

    Stay away from clip art


    Do not copy another companys logo

    Page 6.

    Granphic Elements

    Do not make font too fancy


    DO NOT USE ALL CAPS
    Make sure logo is NOT in a box
    Dont use fonts that are hard to read and see
    Dont make your logo complicated

    Graphic Elements

    Social Media at Target

    Facebook

    Tumblr

    Youtube
    Twitter

    LinkedIn

    Online
    Magazine

    Spreading the word/ Advertising


    ,QFOXGH7DUJHWVVSRQVRUVLQ\HUVEURFKXUHV
    ads etc.
    7DONDERXW7DUJHWDWPHHWLQJVSHUIRUPDQFHV
    and news conferences
    Use the Target logo on your website or a static
    banner they included in their corporate website
    Let the media know what you have accomplished with funding provided by Target by using a media release template
    Put a a poster identifying Target as a sponsor
    in the lobby at performances. Somewhere that
    is public
    Have Target volunteers in your projects as
    much as possible

    Colors
    Target prefers that logo be red if possible
    /RJRV0867EHUHGRIEODFNRUPD\
    be reversed white on a dark or colored backround
    ,QFRORUSULQWLQJWKHORJRLV

    Fonts
    The font used for Targets logo is
    Helvetica Bold
    Target

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