Which of these chocolates do you

prefer?
Rank Number = 1st favourite
Number 2 = 2nd favourite
Number 3 = 3rd favourite

Come and stick the postits against the chocolates

putting the numbers you
think they should have.

Copy down these sentences and

fill in the missing blanks with
comparatives and superlatives
(Third best) __________ is the_______________
(Second best) _________ are ______ than (third best)_________
(First best)____________ is the _________________

E.g. Galaxy is the worst. Boosts are better

than Galaxy and Dairy Milk is the best.

Slogans
A slogan is a catchy phrase that is used to help
people remember a product and make them
want to buy it

Here today Goo tomorrow

Cadbury Crme
Egg!!

Theyre GGGRRRRREAAT!!

Frosties

Try and match the list of slogans with

each other some of them you might
not know but have a go

10 minutes

Slogans use certain techniques to make

their product stick in your head
Can you think of any?

Alliteration

Rhyme
Pun
Rhetorical Question

Repetition

Alliteration
P-P-Pick up a penguin
Wrist watch (On the Sekonda advert)
Magic Moments

Maybe its Maybelline

Rhyme
Slurple the purple!
Utterly Butterly
(Product)

Gillette the best a

man can get

Repetition
Fizz, Fizz, Melt, Melt
Trio, Trio, I wanna Trio and I want one now!

Pun
Beanz Meanz Heinz (What is this also an
example of?)
Here today goo tomorrow

Rhetorical questions
How do you eat
yours?
Whats the
worst than can
happen?

Being able to identify clues which

tell us what is implied
BUT NOT SAID.

Read the slogan, look at the picture.

What happened?

What do the advertisers want you to

feel?
How do they do it?

Think of your own slogan for:

Chocolate drink
Cereal
Foot deodorant
One of your own

Criteria Check List:

Alliteration
Rhetorical
Question
Rhyme
Pun
Repetition