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    3.0 Discuss The Current State of CRM Practice in Emerging Markets Using The Example of Russia

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    wahid_040
    In Russia, CRM practice is emerging, with an emphasis formerly on capital and functions over customers, but now offering new customer-focused services and linkages between industries. The CRM Association was founded in 2004 to increase CRM awareness through forums, conferences, and research, representing opportunities for foreign CRM companies, as finance and telecom increasingly employ CRM strategies.

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    3.0 Discuss The Current State of CRM Practice in Emerging Markets Using The Example of Russia

    Uploaded by

    wahid_040
    75 views2 pages
    In Russia, CRM practice is emerging, with an emphasis formerly on capital and functions over customers, but now offering new customer-focused services and linkages between industries. The CRM Association was founded in 2004 to increase CRM awareness through forums, conferences, and research, representing opportunities for foreign CRM companies, as finance and telecom increasingly employ CRM strategies.

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    Strategic Mkt

    Original Title

    Presentation 1

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    In Russia, CRM practice is emerging, with an emphasis formerly on capital and functions over customers, but now offering new customer-focused services and linkages between industries. The CRM Association was founded in 2004 to increase CRM awareness through forums, conferences, and research, representing opportunities for foreign CRM companies, as finance and telecom increasingly employ CRM strategies.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    75 views2 pages

    3.0 Discuss The Current State of CRM Practice in Emerging Markets Using The Example of Russia

    Uploaded by

    wahid_040
    In Russia, CRM practice is emerging, with an emphasis formerly on capital and functions over customers, but now offering new customer-focused services and linkages between industries. The CRM Association was founded in 2004 to increase CRM awareness through forums, conferences, and research, representing opportunities for foreign CRM companies, as finance and telecom increasingly employ CRM strategies.

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    of 2

    3.

    0 Discuss the current state of CRM practice in emerging


    markets using the example of Russia.
    Increasing the number of customers represents a tremendous branding

    and sales opportunity .


    In Russia, there used to be an emphasis on collectivistic approaches to
    business and a reliance on capital and functional aspects over human
    assets.
    New services are offered for customers, and there is more linkage.
    Finance and telecommunication industries are the largest sectors
    currently employing CRM strategies.

    Question 3.0 (cont.)


    CRM Association was founded in July 2004.
    They conduct CRM forums, conferences, and discussions; to assist
    organizations with training; to distribute publications in order to increase
    awareness about CRM business practices; and to conduct research.
    Goal of the CRM Association is to build CRM awareness and share the
    best technologies and practices.
    According to specialists, Russia currently represents large investment

    opportunities for foreign CRM technology and consulting companies.

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