INDEX

SR.NO.

CONTENT

PAGE NO.

EXECUTIVE SUMMARY

1.

INTRODUCTION

1.1

OBJECTIVE OF THE STUDY

1.2

RESEARCH METHODOLGY

2.

PROFILE ON HSBC

2.1

OVERVIEW OF THE COMPANY

2.2

HISTORY OF THE COMPANY

2.3

MAIN OBJECTIVE OF THE COMPANY

2.4

ORGANIZATION STRUCTURE

2.5

OPERATING DIVISIONS

3.

CONCEPTUAL FRAMEWORK

3.1

HISTORY OD PLASTIC MONEY

3.2

MEANING OF PLASTIC MONEY

3.3

TYPES OF PLASTIC MONEY

3.4

ADVANTAGE AND DISADVANTSGE OF

PLASTIC MONEY

3.5
3.6
3.7
3.8
3.9
4.

COLLECTION AND ANALYSIS OF DATA

5.

CONCLUSION

6.

SUGGESTION AND RECOMMENDATION

APPENDICES
BIBLIOGRAPHY

Sr. No.
1.

Content
Executive Summary
Objctives of the study
Introduction
Research Methodology

PROFILE ON HSBC

Overview of the Company

History of the company
Objectives of the company
Organisation structure
Operating Divisions
Conceptual Framework

Meaning of plastic money

History of plastic money
Types of plastic money
Merits & demrit of pastic money
Concept of debit card
Type of debit card
Steps taken for issuing deit card
Concept of credit card
Types of credit card
Steps taken for issuing credit cards
Problems/ frauds done in this sector
Measures taken for reducing the frauds
RBI guidelines for issuing plastic money for banks
Marketing stratgies used by banks for plastic
money distribution

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