Catalina Maturana N.

Luis Baeza M.

VIA ERRAZURIZ BRAND POSITIONING STATEMENT

Since 1870 Via Errzuriz is a family owned winery recognized by wine

experts around the world
for producing premium fine wines from its terroir in the
Valle de Aconcagua - Chile

A PHILOSOPHY OF INNOVATION

1870: Don Maximiano, followed his pioneering instincts and

founds Via Errzuriz in the Valle de Aconcagua.
1985: First hillside plantations in Chile.

1991: First steep hill drip irrigated vineyard in Chile

1994: Shiraz first introduction to Chile.
1997: First Chilean winery to use indigenous yeasts
1999: Sangiovese first introduction to Chile.
2004: Packaging - use of screwcap closure
2005: Via Errazuriz starts a new area for wines in the

Valle de Aconcagua, Aconcagua Costa.

VIA ERRAZURIZ IN 1880

THE CHADWICK FAMILY ORIGINS

STRATEGIES

We are a family winery; the tradition of the Chadwick-Errzuriz

family is behind the quality of our wines since 1870.

We focus on the quality of our wines with uncompromising quality

standards.

We are an Estate winery; our wines come from our own

vineyards.

We believe that innovation, and the use of new technologies in

our winemaking are key to our future success.

COMMITMENTS

To educating and understanding the International

consumers

COMMITMENTS: TO INTERNATIONAL MARKEST

ERRAZURIZ WINES

ICONS

SPECIALTIES

MAX RESERVA

ESTATE VARIETALS

THE WORLD PRESS

THE BERLIN TASTING: A MILESTONE FOR THE CHILEAN WINE INDUSTRY

NEW LANDSCAPE AT DON MAXIMIANO ESTATE AND WINERY

NEW LANDSCAPE AT DON MAXIMIANO ESTATE AND WINERY

NEW LANDSCAPE AT DON MAXIMIANO ESTATE AND WINERY

NEW LANDSCAPE AT DON MAXIMIANO ESTATE AND WINERY

NEW LANDSCAPE AT DON MAXIMIANO ESTATE AND WINERY

NEW LANDSCAPE AT DON MAXIMIANO ESTATE AND WINERY

FINAL DESIGN

FINAL DESIGN

THANK YOU!