Design Thinking and Innovation

A workshop with

Professor Srikant Datar of the Harvard Business School

(Inspired by the results of the research projects Rethinking the MBA and Rethinking Graduate
Management Education in Latin America.)

January 7th, 8th and 9th, 2014

in Cambridge, Massachusetts, held on the Harvard Business School campus. Workshop
presented by the International Academic Program of Autonomous University of Madrid.

International Academic Program

www.uam.es/iap.symposia

Design Thinking and Innovation Program

Schedule:
Tuesday January 7, 2014: 12:00pm 1:00pm - Welcome Lunch
1:00pm 8:00pm Workshop
Wednesday January 8, 2014: 8:30am 7:30pm Workshop
Thursday January 9, 2014: 8:00am 12:30pm Workshop
Topics:
Innovation Through Understanding
Learning to Look & Design Research
Frameworks

Problem Framing
SIT
Ideation (Approaches)
Ideation (Tools)

Concept Development
Implementation
Managing Innovation
Professor Srikant Datar:
Arthur Lowes Dickinson Professor of Accounting
Srikant M. Datar is the Arthur Lowes Dickinson Professor of Accounting at Harvard
University. A graduate with distinction from the University of Bombay, he received
gold medals upon graduation from the Indian Institute of Management,
Ahmedabad, and the Institute of Cost and Works Accountants in India. A Chartered
Accountant, he hold two masters degrees and a Ph.D. from Stanford University.
Workshop Fee:
$700.00 USD (Includes tuition, curriculum materials and most meals)
*Special hotel rates for participants are available.
In the 21st Century, being able to think creatively and innovatively is essential. Expand your mind.
Come and learn how to think differently.

To register, send your resume (max. 2 pages) by November 25, 2013 to:
elsa.augustine@inv.uam.es or iap.research@uam.es
International Academic Program

www.uam.es/iap.symposia