Heathrow is home to some of the worlds most successful retail space, with outlets at the airport delivering annual

net
sales of over 1.8 billion and sales per square meter of 30,052.

Current market situation

Current trends
Vision for the future
Best practices
Airports:
Types of airports
How are airports going to change in the next 5 years?
Competition global scenario. How have the brands
The consumer? Consumer trends, whos the global shopper, is she someone who otherwise uses
lancome, typically happens to buy at airports? Does her husband or boyfriend shop for her? How
much influence does the salesperson has on the consumer purchase?
Expectations of the consumer? 5Ws + H
Retail experience?
Product Category opportunities new product categories? Perfume vs skin care?
Travel retail limitations of the airports
Digital strategy?