BTEC 2012

Unit 1 The Online World

Name: LiamFuller

Lesson 2 - Online Advertising

(Student Book A Pg 5,6)

StarterWhat is online advertising? Give some examples.

1. Explain 3 types of online advertising commonly used.

Name: Search engine results pages

Explanation: Companies can register with the bigger search
Engines like Google so that their websites appear high up in a list of
Keyword search.

Name: Banner and pop-up advertisements

Explanation: These are advertisements that appear at the top of web pages or pop up on web pages. These are
often animated.

Name: email marketing

Explanation: marketing you get load of email from eBay or other sites.

2. What do companies need to make sure that their online advertising is effective?

Make is sand out to viewers and make it so it doesnt look bad

A.Silver

BTEC 2012
Unit 1 The Online World

Name: LiamFuller

3. Use the space below to design a web page for your college. Include three types
of advertisement
(e.g. pop-up, web-banner) on your design.
Show in your design where you would include your advertisements and which type
they should be.
Internet browser window web page

4. Why did you choose those types of advertisement?

Advertisement

Reason for choosing

5. What is pay-per-click advertising?

PlenaryWhat is another name for online data storage?

A.Silver